Penguin Update is aimed at decreasing search engine rankings of websites that violate Google’s Web master Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page.

1. Penguin Recovery Process
Presented by Mohammed Azharuddin
Digital Marketing Trainer

2. Agenda
• What is Penguin Update
• When a Site is hit with Penguin
• How to Recover from Penguin Update
• When will next Penguin Update ?
• Real time Case Studies of Penguin Hit Sites

3. Why does Penguin hit a Site ?
• Links from low quality sites
• Exact match keyword anchor text from many sites
• Site wide links from various domains
• Links from same IP address
• Links from irrelevant content and irrelevant anchors

4. Low Quality Sites
• http://www.vmoptions.com/directory-list.php?sort=prasc
• https://docs.google.com/a/seomoz.org/spreadsheet/ccc?key=
0AuClzAo1ZObKdGx1UTRuUkJTcEJwRENFbzQyR3I2M1E#gid=0

5. How to know Penguin hit our site ?

6. Penguin hit the site ?
• If a site get increase or decrease in traffic after a
specific update, it means the site is affected.
• Check “Search Queries” report in GWT to
understand the status of site.
• Google Analytics can be used to monitor the
search traffic graph. (Example of Analytics)
• Sudden drop in SERP positions and Visibility

7. Recovery Process

8. Step 1
• Find all link sources to site using
– GWT
– Ahrefs.com
– Opensiteexplorer.org
– Majesticseo.com
• Filter only Do Follow Links
– NoFollow links are not a problem for Penguin

9. Step 2
• Identify the spam links from downloaded links
– Low quality directories
– Low quality social bookmarking
– Forums links
– Blog comments
– Article sites
– Exact keyword Anchor Texts
– Site wide links

10. Step 3
• If you have access to the site, remove the links manually by
logging to the site.
• If site owner do not offer login, then request the site owner to
remove the site
• If site owner is asking fee for removal of links, ignore the
request [BlackMail Examples]

11. Step 4
• DisAvow Tool from Google
• Create a list of sites to DisAvow
• Login to webmaster tools to submit the
Disavow file list.

12. Step 5
• Generate high quality links from good sources
• Monitor the back links regularly

13. Step 6
• Wait until next penguin update is released by
Google
• In case of manual penalty and unnatural links
warning in GWT tool.
• Submit site for reconsideration request.

14. Next Penguin Update
• As per the industry update we can expect the
penguin 3.0 in sep/oct 2014

15. Real time Case Studies
• http://www.linkresearchtools.com/case-studies/

16. Thank you
• Visit Learning Digital Marketing Course Page
– http://www.webtrainings.in/digital-marketing-training-hyderabad/
• Call us on 9052425444 for Free Demo of Digital
Marketing Training
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