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George Aye, "‘Minimal Viable Behavior’ and its Impact on the Future of Social Innovation”

When tackling social issues such as access to clean drinking water in Haiti or improving education for youth along the autism spectrum, we often see what we call a Minimal Viable Behavior. It’s the kind of irrational but habitual behaviors that resource-constrained populations often perform in order to get by on a day-to-day basis.

At Greater Good studio, we design tools for positive behavior change. But before we design anything, we conduct research with vulnerable populations in context, to understand the conditions that are producing the behaviors of today. In order for us to be successful, we have to design our tools to be behaviorally competitive with current norms. But for many vulnerable populations, the Minimal Viable Behavior stands as the biggest competition of all.

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George Aye, "‘Minimal Viable Behavior’ and its Impact on the Future of Social Innovation”

  1. Minimal Viable Behavior and its impact on the future of social innovation. Webvisions Chicago 2014 Sept 26th, 2014 February George Aye Greater Good Studio The School of the Art Institute of Chicago
  2. Greater Good Studio
  3. Greater Good Studio We design tools for positive social change.
  4. Increasing literacy in K and 1st
  5. Improving communications between renters and landlords
  6. Increasing access to clean water in Haiti
  7. Greater Good Studio Our mission is to work with people on a mission.
  8. Greater Good Studio Professional Par ners
  9. Behavior change Greater GooMd Studaionaging diabetes Causing diabetes January 2014
  10. Greater Good Studio We design tools for positive social change.
  11. See the world through a behavioral lens. Greater Good Studio
  12. Minimal Viable Behavior Eating what’s familiar
  13. Greater Good Studio • Driven by scarcity of a resource • Irrational but predictable •Attracted to short-term gains Minimal Viable Behavior
  14. Behaviorally competitive. Greater Good Studio
  15. 4 separate courses Greater Good Studio DeJcaenmubareyr 20143 November
  16. See the world through a behavioral lens. Greater Good Studio
  17. Greater Good Studio Business problems Social problems Behavioral market place Behaviorally competitive Behavioral measures of success Conventional market place Conventionally competitive Conventional measures of success vs.
  18. Behavioral market Behaviorally competitive measures of place success
  19. Behavioral market Behaviorally competitive measures of place success
  20. Greater Good Studio Minimal Viable Behavior Not paying the bill
  21. • Estimated bill based on last 12 months service •Actual usage after 3+ months (either more or less) • If you miss a bill, cancelation of service is threatened Greater Good Studio • Aid is offered but slow, builds shame and resentment • Service and debt continues to accrue
  22. 24hr feedback loop. Greater Good Studio
  23. 2 week limit. Greater Good Studio
  24. Greater Good Studio Humanity not lost.
  25. After 600 bills, 97% on-time bill payments. Greater Good Studio
  26. Greater Good Studio • Find your behavioral marketplace • Treat the MVB as the dominant market player • Be easy, quick and habit forming in order to be behaviorally competitive • Determine your behavioral success metrics Impact on social innovation
  27. Questions ? send them to@greatergood_

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