“I don’t know” is certainly the most common answer I give to my clients’ questions. That may sound crazy, but I actually think it’s the smartest thing you can say as a freelancer. BUT I know how to find out, and when I do, I'll deliver them the most informed and creative answer they have ever heard. User surveys, forms, interviews, A/B testing, big shift and even street events, "I will explain how to combine the power of intuition with logic and reasoning to reach very significant results. Because after all, the biggest barriers to great work and creativity is not money, time or technical limitations but MENTAL obstacles. . . . . . . . . . . . . . . . . . . . . . Adrien is a digital expert helping startups & advertising agencies to reach the highest summit focusing on UI & UX design, digital and marketing strategy. He's the Founder of Creatives Without Borders, design teacher, startups mentor & investor, he also writes articles about entrepreneurship, freelance and self development. He is currently based in New York City.

1. INTUITION AND
REASON IN DESIGN

2. @adriencolombie

3. #goodgood

9. “Have the courage to follow your heart and
intuition. They somehow already know
what you truly want to become.
Everything else is secondary.”
STEVE

10. PLA
TO
“A fundamental capacity of human reason to
comprehend the true nature of reality.”
Defines wisdom as “Intuitive reason combined
with scientific knowledge.”
ARISTO
TE

11. DESCAR
TES
“A pre-existing knowledge gained through […]
through contemplation”
“There is more wisdom in your body than in your
deepest philosophy”
NIETZSC
HE

12. INTUIT
ION
REAS
ON

13. WHAT IS
INTUITION?

14. INTUITION IS

15. INTUITION IS
DIFFERENT FROM IMAGINATION,

16. INTUITION IS
DIFFERENT FROM IMAGINATION,
A PHYSICAL FEELING,

17. INTUITION IS
DIFFERENT FROM IMAGINATION,
A PHYSICAL FEELING,
UNCONSCIOUS BEHAVIOR,

18. INTUITION IS
DIFFERENT FROM IMAGINATION,
A PHYSICAL FEELING,
UNCONSCIOUS BEHAVIOR,
SUBTLE AND FAST,

19. INTUITION IS
DIFFERENT FROM IMAGINATION,
A PHYSICAL FEELING,
UNCONSCIOUS BEHAVIOR,
SUBTLE AND FAST,
PERSONAL AND UNIQUE,

20. INTUITION IS
DIFFERENT FROM IMAGINATION,
A PHYSICAL FEELING,
UNCONSCIOUS BEHAVIOR,
SUBTLE AND FAST,
PERSONAL AND UNIQUE,
SOMETHING TO LESSON, TO
QUESTION,

21. INTUITION IS
DIFFERENT FROM IMAGINATION,
A PHYSICAL FEELING,
UNCONSCIOUS BEHAVIOR,
SUBTLE AND FAST,
PERSONAL AND UNIQUE,
SOMETHING TO LESSON, TO
QUESTION,
A COMPASS, A SHORTCUT,

22. INTUITION IS
DIFFERENT FROM IMAGINATION,
A PHYSICAL FEELING,
UNCONSCIOUS BEHAVIOR,
SUBTLE AND FAST,
PERSONAL AND UNIQUE,
SOMETHING TO LESSON, TO
QUESTION,
A COMPASS, A SHORTCUT,
POWERFUL.

23. 80
CARDS TO RATIONALIZE
50
CARDS TO HAVE A HUNC
10
CARDS FOR AN INTUITIVEhttp://www.ncbi.nlm.nih.gov/pubmed/9036851

24. 25% SATISFACTION
WITH ATTENTIVE DELIBER
http://www.ncbi.nlm.nih.gov/pubmed/16484496
60% SATISFACTION
WITH UNCONSCIOUS THO

28. RESEARCH > IDEATION >
DEVELOPMENT > RESULTS

29. INTUITION > RESEARCH > IDEATION >
DEVELOPMENT > RESULTS > INTUITION

30. N > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION > RESEARCH > IDEATION > DE
INTUITION > RESEARCH > IDEATION > DEVELOPMENT > RESULTS > INTUITION

31. INTUITION IS
DIFFERENT FROM IMAGINATION,
A PHYSICAL FEELING,
UNCONSCIOUS BEHAVIOR,
SUBTLE AND FAST,
PERSONAL AND UNIQUE,
SOMETHING TO LESSON, TO
QUESTION,
A COMPASS, A SHORTCUT,
POWERFUL.

33. INTUITION IS AN
UNCONSCIOUS POWERFUL
ABILITY THAT YOU ALL HAVE
TO DO THE RIGHT CHOICES.

34. INTUITION IS A GIFT

35. INTUITION IS A GIFT
PROTECT IT

36. SPEA
KING
WRITI
NG

38. INTUITION IS A GIFT
CULTIVATE IT

39. INTUITION + REASON

41. “The intuitive mind is a sacred gift and
the rational mind is a faithful servant.
We have created a society that honors the
servant and has forgotten the gift.”
ALBERT

42. INTUITION > RESEARCH > IDEATION >
DEVELOPMENT > RESULTS > INTUITION

43. INTUITION > RESEARCH > IDEATION >
DEVELOPMENT > RESULTS > INTUITION

44. FEED IT

50. TEST IT

51. CYA PROCESS VS A/B TESTING

52. INTUITION IS A GIFT

53. THANK YOU
Find me online on medium, twitter and linkedin.
@adriencolombie
www.adriencolombie.com