Are you a natural mobile marketer? See what 18 mobile marketers consider the best litmus test...

1. 18 Giveaway Signs that You’re a True Mobile Marketer
The Mobile Data Analytics Company
You Know You’re a Mobile
Marketer When…

2. You think in metrics because
everything has to have a
measurable impact — and
everything does. If you're
thinking in terms of
measureable impact, then
you're a master mobile
marketer - and one who’s
going to be very successful.
- Peggy Anne Salz, Founder and
Chief Analyst, MobileGroove

3. You’re truly impressed with
your competitor’s products and
progress in the space.
- Ari, Co-founder and CEO, Quantum
NetZoldanworks

4. You put your customer first in
every situation – and consider
their needs and their
behaviors. Mobile marketing is
all about recognizing that
mobile is at the heart of
everything; this approach is the
most appropriate way to serve
customers.
- Michael Becker, Co-Founder and
Managing Partner, mCordis

5. You know how to drive engagement
and awareness around a digital
product. PR, content marketing &
communications are key factors in app
success. The most successful app
marketers raise app search
appearance to the top, bring new
reviews and plan smart monetization
strategies.
- Oleksiy Kuryliak, Marketing Lead, Rainmaker
Labs

6. When you truly understand
customer needs and can
translate them into features.
Similarly, you wake up 20 times
in the middle of the night to
write down a new idea for your
next app.
- Jeffrey Emerich Christian, Board
Member, Domain Branding Solutions

7. You know you're a
mobile marketer when
part of your daily
interaction with your
favorite apps involves
screenshotting the in-
app ads.
- Alon Even, VP of Marketing
& Business Development,
Appsee

8. You know you're a mobile marketer when you've set up custom segments to analyze your mobile traffic in
Google Analytics (to get more granular than the Google Analytics default mobile segments).
And those are among the first things you check when you log in to Google Analytics. And you know how to act on
the data..
- Tom Pick, Marketing Consultant, KC Associates

9. You know you’re a mobile marketer when you recognize that smartphones are the primary way in
which consumers interact with your brand. The best mobile marketers strive to customize every
interaction, from messaging to in-app experiences, and create meaningful relationships with their
customers on mobile.
- Momchil Kyurkchiev, CEO and Co-Founder, Leanplum

10. You know you're a mobile marketer when you regularly check your company’s website and
landing pages, and test your forms using your mobile device(s) to determine their usability.
Then, checking the analytics to validate metrics. Bonus points if you include this information
in a regular marketing report!
- Jeanne Hopkins, SVP/CMO, followcontinuum

11. You know you're a mobile marketer
when you think about relevant sales
content usage patterns and impact of
sales ROI. How will the sales team
engage with prospects using this
content? Can you track content
analytics? Will you receive funding for
producing similar content in the future if
you can show Sales ROI for this
program and its content?
- Adam Stein, Principal, APS Marketing

12. You know you're a mobile marketer when your default ad copy follows
mobile ad specifications. Without realizing it, you're only thinking about
how it will look on a mobile device...
Also when your phone battery doesn't last a full day.
I never leave home without at least one charging cable and my Mophie!
- Jessica Bahr, Senior Strategist, SocialFlow

13. You know you're a mobile marketer when every time you pick up your
device, you search for the next meaningful mobile moment... Most
importantly, you know you are a mobile marketer when you are truly
passionate about making an emotional connection with consumers by
using laughter, and tugging on those heartstrings, to create a wonderful
memory that was made just a bit sweeter thanks to mobile.
- Aubriana Lopez, Lead Strategist, WHaM

14. You know you're a mobile marketer when mobile is integral to your
overall strategy. As a true mobile marketer, you dedicate the time and
effort to establish a comprehensive approach that balances your
brand’s goals, your customers’ needs and what’s happening in the
marketplace...You resist the urge to start your tactical implementations
until you've done your research and formulated your strategy.
- Noah Elkin, Managing Editor, Street Fight

15. You know you're a mobile marketer when you start writing in very short
sentences. Cause you know that people on-the-go don't have time to
read long ones. For mobile marketers, storytelling skills are brought to
the extreme as they need to catch readers' attention, provide value and
encourage an action - all in one very small screen space.
- Yael Kochman, Content Marketing Manager, Teradata Mobile

16. When you catch
yourself suggesting how
a supermarket might
optimize the names of
products on their
shelves and add
keywords for better
discovery.
- Serg Cherkasky, Founder,
Vojer Messenger

17. App marketing isn't about making a
bad app look good. It's about making
the right app stand out to the right
users. Understand that and you’re a
mobile marketer
- Jonathan Frigon, Project Manager and
ASO Expert, Gummicube

18. You know you're an app
marketer when you obsess
over your app's rank in the
app store and modify
keywords, texts, and visuals
accordingly.
- Florence Broder, Community &
Localization Manager, AppsFlyer

19. You know you're a mobile
marketer when DAU & MAU
don't sound like gibberish to you!
- Daniel Rosenfeld, Digital Marketing
Manager, Glide

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