See the 2,456 pharmacies on the National E-Pharmacy Platform
Effective Social Media is No Accident: A Roadmap for Injury Prevention Success
1. Effective Social Media
is No Accident:
A Roadmap for Injury
Prevention Success
Nedra Kline Weinreich
@Nedra
Photo: http://www.flickr.com/photos/23465812@N00
5. What can you do with
social media?
Communicate
Converse
Connect
Collaborate/Co-Create
Consumer Research
Collect/Categorize
Collective Wisdom
Customize
Customer Service
Community
7. Social media is
word of mouth
on steroids!
Photo: http://flickr.com/photos/whyswomen/143360770/
8. Marketing is dead.
We need to create
movements instead.
-Kevin Roberts
Worldwide CEO of Saatchi & Saatchi
Photo:
9. Campaigns have a beginning and an end.
Movements go on as long as kindred spirits
are involved.
Campaigns are you talking about yourself.
Movements are others talking about you.
Campaigns are “you vs. us.”
Movements are “let’s do this together.”
- Brains on FirePhoto: http://www.flickr.com/photos/dos82/2204952374
13. Magic T of Marketing
(Steve Rubel)
• Mainstream media = REACH
• Social media = DEPTH/ENGAGEMENT
14. Social Media Outcomes
• Listening and learning
• Building relationships
• Building awareness of issue
• Improving reputation of
organization
• Motivating content generation
by supporters
• Increasing relevant visitor
traffic/page rankings
• Increasing perceptions of
social norms
• Social support
• Taking action
Photo: http://www.flickr.com/photos/theparadigmshifter/85540112/
19. Free Puppy! (or is it?)
http://www.flickr.com/photos/psycho-
pics/3411848285/
20. Step 4: Which Tools and Tactics
Will Help You Reach Your Goals?
21. Choose the Right Tools
• Listen
– Google Alerts, RSS
readers, Twitter Search
• Converse
– Twitter, Facebook, Blog
s, G+
• Tell Your Story
– Blogs, Twitter, G+, vide
o/photo
sharing, podcasts, Pinte
rest
• Help Supporters
Tell Your Story
– User generated
content, contests, social
• Generate Buzz
– Twitter, Social news (eg
Reddit), Tumblr, Pintere
st
• Build Community
– Facebook, LinkedIn, Twi
tter, G+, hashtags, Tum
blr
• Collaborate/Collect
Information
– Wikis, social
bookmarking, hastags