Lisa Welchman's slides from Web Governance by Lisa Welchman and Peter Morville at IA Summit 2013.

1. @morville @lwelchman
Web Governance:
Where Strategy Meets Structure

2. I was inspired by a ginormous fungus
http://wafflesatnoon.com/wp-content/uploads/2012/12/Mushroom3.jpg

3. range
a mind of its own
Your digital presence is like a ginormous fungus
opportunistic
organic

4. The governance of a fungus
“A combination of good
genes and a stable
environment has
allowed this particularly
ginormous fungus to
continue its creeping
existence over the past
millennia.”
www.scientificamerican.com/article.cfm?id=strange-but-true-largest-organism-is-
fungus
www.scientificamerican.com/article.cfm?id=strange-but-true-largest-organism-is-fungus

5. The governance of your web

6. Governing the Internet

7. Governing the Web

8. Governing your web

9. Every time we invent a new technology, some
level of governance eventually applies...
norms
regulation
standardization

10. Source: http://www.sln.org.uk/english/images/Storyteller%20in%20%20Harar.jpg

13. ... --- ... | -- -.-- | .-- . -... | ... .. - . | .. ... | .- -... --- ..- - | - --- | ..-. .- .. .-..

14. “…the Department of Commerce became worried that too many stations --
especially amateur and experimental -- were making broadcasts intended for the
general public, and, effective December 1, 1921, adopted regulations which
restricted public broadcasting to stations which met the standards of a newly
created broadcast service classification.”
US Early Radio History
– Thomas H. White

15. Western Union
internal memo,
1876
"This 'telephone' has too
many shortcomings to be
seriously considered as a
means of communication.
The device is inherently of
no value to us.”

16. Film - 1915
The New York Times, from an interview with D. W. Griffith
“The time will come, and in less than 10 years, when the
children in the public schools will be taught practically
everything by moving pictures…Imagine a public library of
the near future, for instance. There will be long rows of
boxes of pillars, properly classified and indexed, of
course. At each box a push button and before each box a
seat.”
http://en.wikipedia.org/wiki/File:Muybridge_race_horse_animated.gif

17. mother nature likes to govern too

18. governance helps sustain things over time

19. when things deviate from governing norms, at a certain
point, unusual things will happen

20. sometimes it’s sort of fun

21. sometimes not

22. sometimes annoying

23. Governing paradigms change over time.
We get to control them. We get to make them up.

24. ARPANET
What are we
going to do with
our possibility?
How are you
going to
govern?
http://upload.wikimedia.org/wikipedia/commons/d/d2/Internet_map_1024.jpg

26. A job you like
World peace
Governance = Sustenance
Better outcomes for your business

27. Sometimes governance is so bad you can’t do anything
that makes any sense.

28. this is stasis – otherwise known as “hitting the wall”

29. everyone doing their own thing
unknown number of domains/websites
countless applications
un-moderated/unknown social accounts
not enough web budget
unknown web budget
stress
anger
ineffectiveness
waste

30. A definition
Enterprise web governance ensures the
proper stewardship of an organizational
web presence.

31. Stewardship not ownership
Ownership makes little sense in the context of
the Internet, WWW, and enterprise digital
efforts. The enterprise digital presence exists
and those who work in the organization are its
stewards.

32. Why things are hard
You are
here

33. Different places for different channels
social might be here
mobile might be here websites might be here

34. Governance facilitates effective, sustained
collaboration & growth by providing a framework
for execution.

35. Governance framework components

36. The strategy
principles
funding
desired outcomes

37. Policy

38. Accessibility
Standards Page Titles
Metadata
Headings
Links
Social Media
Stakeholder Input Decision Information Security
Content and Copywriting
Communications X
Intellectual Property Protection
Office of the CIO X X
User Experience X X Browser Compatibility
Line of Business X Domains
Library X Vanity Domains
Content Contributors X Search Engine Optimization
Web Records Management
Copyright Notice
Use of Third-Party Content
Posting Photographs of People
Use and Display of Brand
404 Error Message
Editing and Proofing for the Web

39. The team

40. Lisa Welchman
@lwelchman
www.welchmanpierpoint.com