WelDest Consumer Survey document 2012 - 2014
•
0 likes•2,785 views
Erasmus /LLP project WelDest Consumer Survey document by FH JOANNEUM, Austria
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
Similar to WelDest Consumer Survey document 2012 - 2014
Similar to WelDest Consumer Survey document 2012 - 2014 (20)
Recently uploaded
Recently uploaded (20)
WelDest Consumer Survey document 2012 - 2014
- 1. ERASMUS Lifelong Learning Program Health & Well-being in Tourism Destination 2012 - 2014 Work Package 4: Research Date: Author: Distribution: File name Version: Description: Version 1 2 3 4 5 5.1 2012-02-20 Team FHJ WelDest project team for interviews 2013_02_20-Consumer_Analyses_v5 5.1 Consumer Questionnaire Date 01.10.2012 30.11.2012 21.01.2013 31.01.2013 01.03.2013 03.19.2013 Status Draft Draft Draft Draft Finished Re-finished Author Team FHJ Team FHJ Team FHJ Team FHJ Team FHJ Team FHJ Changes Development Commenting Round 1 Commenting Round 2 Commenting Round 3
- 2. Dear guest, The aim of WelDest is to create a development framework to be used by public bodies, destination management organizations and private companies, when developing holistic health and well-being destinations (H&WB). The project combines the expertise of 6 Higher Education Institutes, 12 industry and 18 associate partners from Austria, Czech Republic, Finland, Germany, Hungary and the UK. You are/were a tourist/guest in this region and use / used services in the sphere of health promotion and wellbeing. We call a region, which offers health promoting services for tourists a “health and wellbeing destination”. 1. In which country are you right now while filling in this questionnaire? □ □ □ □ □ Finland Austria Germany Czech Republic United Kingdom 2. Please write down some key words, which come into your mind if you think of a health and well-being destination. …………………………………………………….. …………………………………………………….. …………………………………………………….. …………………………………………………….. …………………………………………………….. …………………………………………………….. 3. What kind of services, staff competences and elements attract / did attract you to come to a destination like this? …………………………………………………….. …………………………………………………….. …………………………………………………….. …………………………………………………….. …………………………………………………….. …………………………………………………….. 2
- 3. 4. How did you come to the idea to visit this destination you are currently staying at / you have stayed at? Please tick up to three answers □ □ □ □ □ □ □ □ □ □ □ The destination was recommended by friends My doctor recommended it to me My health insurance sent me here I read about the destination in print media (newspapers, magazines) I read about the destination in the internet (or other digital media) I actively looked for a health and wellbeing destination to spend my holiday at An advertisement of the destination led me to book my holiday I wanted to try a new destination An earlier positive experience in this destination The positive image of the destination Other, please specify ………………………………………………………………………… 3
- 4. 5. What was the overall reason for you to come to this destination? Multiple answers possible □ □ □ □ □ □ □ the natural scenery the reputation / image of the destination the culture the price level visiting friends and relatives suitable accommodation to do something for his or her health, please specify (multiple answers possible): □ Relaxation □ Clinical/medical services □ Outdoor and indoor sport □ Pampering spa services □ Enjoying natural scenery and its nature □ Natural healing resources □ Other reasons………………………. □ Other reasons, please specify: …………………………………………………………………………………………………………… 4
- 5. 6. Which services, activities, and elements do you value the most in this destination? Please tick up to three answers □ □ □ □ □ □ □ □ □ □ □ □ □ Curative treatments Preventative services Diverse beauty and pampering treatments Hiking, nordic walking and similar outdoor activities Fitness activities Diverse sauna, pool and steam bathing facilities Services for mind and soul (e.g. retreat) Attractive environment Comfortable accommodation Healthy food Diverse entertainment and cultural services Professionally skilled staff Other, _____________________ 7. Which of the following options best describe your needs when choosing a health and wellbeing holiday? Please tick up to three answers □ □ □ □ □ □ □ □ □ □ To improve my physical condition To get mentally refreshed To recover/recuperate from an illness To escape the pressures of everyday life To learn new things concerning my health and well-being To spend time with family/friends To find new social relations To improve my appearance/beauty To experience something new Other, _____________________ 5
- 6. 8. To which extent does/did the destination as a whole meet your expectations regarding the health and wellbeing related offering during your stay? Please tick one answer □ □ □ □ Doesn’t meet my needs/ Did not meet my needs Meets/ Met my needs to some extent Meets/Met my needs well Meets/ Met my needs extremely well If your expectations were not met, what could the destination have included to satisfy them? ………………………………………………………………………………………………………………………………… ………...……………………………………………………………………………………………………………………… ………...……………………………………………………………………………………………………………………… 6
- 7. 9. How would you score the destination’s services in general? Please tick one answer in each row Services concerning information services before I started my holiday (e.g. internet) □ □ □ □ Doesn’t meet my needs / Did not meet my needs Meets / Met my needs to some extent Meets / Met my needs well Meets / Met my needs extremely well Services concerning booking and reservation □ □ □ □ Doesn’t meet my needs / Did not meet my needs Meets / Met my needs to some extent Meets / Met my needs well Meets / Met my needs extremely well Services concerning information services during my holiday (e.g. guest relations in hotel) □ □ □ □ Doesn’t meet my needs / Did not meet my needs Meets / Met my needs to some extent Meets / Met my needs well Meets / Met my needs extremely well Services with respect to health promotion and medical issues □ Doesn’t meet my needs / Did not meet my needs □ Meets / Met my needs to some extent □ □ Meets / Met my needs well Meets / Met my needs extremely well Services with respect to food & beverage □ □ □ □ Doesn’t meet my needs / Did not meet my needs Meets / Met my needs to some extent Meets / Met my needs well Meets / Met my needs extremely well Services with respect to my accommodation □ Doesn’t meet my needs / Did not meet my needs □ Meets / Met my needs to some extent □ Meets / Met my needs well Services with regard to wellbeing, relaxation, and pampering □ Meets / Met my needs extremely well □ □ □ □ Doesn’t meet my needs / Did not meet my needs Meets / Met my needs to some extent Meets / Met my needs well Meets / Met my needs extremely well 7
- 8. 10. To which extent were/are you able to use the variety of services offered in the H&WB destination? Please tick up to four answers □ □ □ □ □ □ I did nearly all my activities in my hotel/spa, so I didn’t use any of the destination’s offerings I did not have enough time to make use of the possibilities in the destination I did not know how to get to all the interesting services/places in the destination I didn’t have enough information about all the possibilities in the destination I did not find interesting services/places outside my hotel/clinic/spa I was unable to use interesting services/places outside my hotel/clinic/spa because of age/handicap/ lack of transportation I make use of the regions services regularly I would not come to this hotel/spa/clinic again if the destination would not have all these interesting possibilities I made use especially of the destination’s services to help to improve my health status □ □ □ 11. How do/ did you check the influence of your current holiday on our health at the end or after the stay? Please tick the most important answer □ □ □ □ □ □ I don’t check/ I didn’t check I am not interested / I wasn’t interested I will have a check done by a specialist at the end of the stay. I will have a check done by a specialist upon return home. I don’t know / didn’t know where to do this I am / was interested in checking this, but there are limiting factors (no time, too expensive etc.) 8
- 9. 12. Which of the following alternatives best describe your expectation of the price level of an H&WB holiday compared to a standard holiday of the same length? Please tick one answer □ □ □ □ □ □ It is much more expensive It might be a little bit more expensive Same as a standard holiday H&WB holiday is cheaper than a standard holiday I don’t know Price level does not make a difference for me 13. Which are the elements which prevent you from recognizing a destination as a health and wellbeing destination? Please tick up to three answers □ □ □ □ □ □ □ □ □ Too much traffic □ □ □ Outdated health-promoting facilities (eg. old-fashioned public baths, gyms, etc.) Too expensive Too much disturbing industries Too many tourists Lacking medical services/infrastructure Lacking wellness and spa infrastructure Lack of natural environment Inadequately skilled medical staff Bad quality of services in general (e.g. signage of walking trails, quality of information given by local tourism boards, hygiene of spa pools, etc.) Sprawling cities, villages, and traffic Other, _____________________ 9
- 10. Socio-Demographic Data 14. What is the highest level of education you have completed so far? □ □ □ □ □ Basic education (up to 16years) Secondary School Bachelor’s degree or similar Master’s degree or similar Doctoral degree 15. Sex □ □ Male Female 16. Your age □ □ □ □ □ □ □ □ Under 20 21-30 31-40 41-50 51-60 61-70 71-80 80+ 17. Origin Country of residence ………………………………….. Province of residence ………………………………… Thank you very much for participation! 10