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WelDest Exploitation Plan 2012 - 2014

Erasmus / LLP WelDest Project Exploitation Plan by University College Brimingham, U.K.

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WelDest Exploitation Plan 2012 - 2014

  1. 1. ERASMUS Lifelong Learning Program Health & Well-being in Tourism Destination 2012 - 2014 Work Package 6: Exploitation Date: Author: Distribution: File name Version: Description: 27-1-2013 Harprit Thacker WelDest project team internal use 2012.2.1.Exploitation Plan.v04.UCB 4.0 Report presenting the Exploitation Plan for project WelDest Version 1 Date 1.10.2012 Status Draft 2 3.11.2012 Draft 3 12.12.2012 Draft 4 16.1.2013 Draft 5 13.02.2013 Final Author Harprit Thacker Harprit Thacker Harprit Thacker Harprit Thacker Harprit Thacker Changes Up-dates responding to comments Up-dates responding to comments Up-dates responding to comments Up-dates responding to comments Final version to be completed by partners This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein 2013-02-13-Exploation plan-v05-UCB-R5
  2. 2. Contents 1. Introduction 2 2. Key Concepts 2  2.1 European 5 stage model 2  2.2 Dissemination and Exploitation 3  2.3 Exploitation 3  2.4 Valorisation 3  2.5 Sustainability 4 3. Exploitation 4  3.1 Objectives  3.2 Project results and products 5  3.3 What needs does the project respond to 5  3.4 Target Audiences 6 This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein 2013-02-13-Exploation plan-v05-UCB-R5
  3. 3. 4. Exploitation activities 7 1. Introduction The WelDest project is implemented by a partnership of 7 organisations, led by Turku University of Applied Sciences Finland.       Turku University of Applied Sciences, Finland University College Birmingham, UK FH JOANNEUM – University of Applied Sciences, Austria University of Pannonia, Hungary Institute of Hospitality Management in Prague, Czech Republic University of sustainable development in Eberswalde, Germany Exploitation of results during and beyond the lifetime of the project (Work package 6) is led by University College Birmingham (UK). All partners are involved in dissemination and exploitation activities to ensure that the project results are transferred to the target groups locally, regionally, nationally and internationally The initial exploitation document, to be developed throughout the project, defines the activities to be carried out in the project to enhance the successful exploitation of the project results Work package 6 2. Key Concepts Dissemination and Exploitation The dissemination and exploitation strategy of WelDest is of crucial importance to the success of the project. In order to understand this strategy, it is important that partners understand the common concepts of dissemination and exploitation Exploitation of project results has gained much attention in recent years and the current funding programmes describe exploitation, in short, as consisting of mainstreaming (transferring results to decision makers) and multiplication (adoption and/or application of results by end-users). This shows that the concepts of dissemination and exploitation are closely connected and interrelated whereby dissemination focuses on the visibility of processes results and products, exploitation on the application of successful results by different target groups. 2.1 The European five-stage model for dissemination and exploitation EU education and culture programmes and initiatives incorporate five strategic levels for dissemination and exploitation: This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein 2013-02-13-Exploation plan-v05-UCB-R5
  4. 4.      A clear rationale for and objectives of dissemination and exploitation. A strategy to identify which results to disseminate and to which audiences and designing programmes and initiatives accordingly. Determining organisational approaches of the different stakeholders and allocating responsibilities and resources. Implementing the strategy by identifying and gathering results and undertaking dissemination and exploitation activities. Monitoring and evaluating the effects of the activity. 2.2 Dissemination Dissemination is related to making the results / products of a project visible to others, specially the end-users, the target groups and the key-actors that can implement its use. Dissemination means rendering comprehensible all the activities and main results associated with a project close to all interested key actors. Dissemination is the process of promotion and awareness raising that should occur throughout the project. 2.3 Exploitation Exploitation is associated with the use of the project’s results at different levels, during and after the implementation of the project. It is related with the necessary action that will bring visibility to the project in order to involve the target groups, endusers, stakeholders and transfer the results/products into their professionals’ scope. Exploitation is mostly related to the idea of convincing the key actors to use the main products of a project. Exploitation is closely associated with the sustainability of the project after its conclusion, since exploitation activities should ensure that the results of the project are used by its target groups and possibly are transferred to other contexts (e.g. other countries; other pedagogical areas, other sectors). Exploitation is split into two components: mainstreaming and multiplication. Mainstreaming addresses the decision-makers in order to convince them to introduce/take into account the results/products of a project. Multiplication is more focused on persuading individual end-users to adopt those products. This usage can be within partnership and outside, at local, regional, national or European level. 2.4 Valorisation This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein 2013-02-13-Exploation plan-v05-UCB-R5
  5. 5. Valorisation is a term that includes dissemination and exploitation, and it aims to make the project result / product more valuable to everybody, meaning make “others” use the product. Valorisation is the sum of both dissemination and exploitation activities. The overall objective of valorisation activities is to promote the project and its results and foster their use by different individuals and organisations, to attempt of constantly spread and improve the usage and the content of the results. 2.5 Sustainability Sustainability is the capacity of the project to continue its existence and functioning beyond its end. The project results are used and exploited continuously. Sustainability of results implies use and exploitation of results in the long term. A project can be considered as sustainable if its outcomes continue after the end of EU funding. As the sustainability of project outcomes may be difficult to anticipate and to describe – most are not tangible. 3. Exploitation plan and strategy The plan will be updated regularly during the partner meetings. The WelDest partnership will constantly seek new forms of exploitation and dissemination as the project develops. 3.1 Aim The aim of the exploitation plan is to share with and implement results and outcomes of the WelDest project with other HEIs, businesses and citizens (multiplication) and all other stakeholders responsible for policy decisions, planning and management of health and well-being destinations (mainstreaming) locally, regionally, nationally and internationally. 3.2 Objectives The objectives of the Exploitation plan activities are:  To promote and raise awareness of the project contents, developments and results  Successfully transfer the results to appropriate decision-makers to achieve their sustainable promotion and use  To encourage adoption and application of results by end users during and after the project end. The Exploitation plan addresses the following questions:  What are the project results and products  What needs does the project respond to  Who are the final potential users /beneficiaries of the project outcomes Additionally, the plan indicates:  Types of exploitation activities to be carried out This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein 2013-02-13-Exploation plan-v05-UCB-R5
  6. 6.   Means and instruments to be used Calendar of exploitation activities Central exploitation actions are inevitably limited in scope. In order for WelDest to have the impact foreseen , the project will increasingly support project partners to develop their own exploitation strategies and to support them as they work to mainstream project results. The vital requirement in the general exploitation strategy is that individual partners increasingly become the key drivers of exploitation actions in order for WELDEST to have significant impact in each participating country. 3.3 Project results and products a) An electronic handbook with course design education materials and a selfassessment and development tool available through the project blog b) A blog providing industry, academia and citizens with new opportunities to improve and share their knowledge on H&WB and tourism related issues. c) Research identifying current knowledge and competence needs in managing and developing health and well-being destination’s. This includes, service supply, resources, staff competences and elements of H&WB at tourist destinations appreciated by both tourists and locals. d) A self-assessment and development tool to support a more competitive and holistic H&WB destination. e) Identification of potential business opportunities and areas of innovation around H&WB based services and destinations. 3.4 What needs does the project respond to? a) A need for the EU to promote the development of sustainable, responsible and high-quality tourism (COM, 2010, 352 final) (Page 32, para 3) b) The need for diversification of tourism destinations that need a system of indicators to specific thematic destinations, e.g. health and well-being tourism destinations and their subtypes like spa-destination, fitness-destination etc. (Page 3,2 para )3 This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein 2013-02-13-Exploation plan-v05-UCB-R5
  7. 7. c) The need for tackling social challenges in the area of active and healthy aging as highlighted at “Europe 2020 Flagship Initiative Innovation Union COM 2010”. Not sure what you want to add here???(Page 32, para 3) d) The lack of comprehensive, multidisciplinary learning material on what a health and well-being tourism destination is and how to develop it. Research developed from the WelDest project will assist in defining what these terms. (Page 33, Para 4) e) The lack of basic definitions and typologies of spas that are needed to reduce confusion among customers, industry and governments (Global Spa summit report 2011) (Page 32, para2) 3.5 Potential Target Audiences Within the partnership  Industry partner organisations  Associated industry partners, mainly national/regional associations  HEI partners, students and staff Outside partnership  Educational and research communities in related fields and sectors, e.g. health, education, regional planners  Other related organisations such as Spa associations, marketing consortiums  Managers of local regional and national H&WB tourism companies and DMOs  Experts and consultants in regional development/tourism destinations Other stakeholders  Other policy and decision makers locally, regionally and nationally in destination management, policy, environment, health, planning  General Public Tourists and local at H&WB destinations  Media outlets  Regional and national government development agencies responsible for planning and funding Additionally the following tables (Annex A to E) refer to the exploitation activities carried out by each project partner  Types of exploitation activities to be carried out  Means and instruments to be used  Calendar of exploitation activities This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein 2013-02-13-Exploation plan-v05-UCB-R5
  8. 8. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein 2013-02-13-Exploation plan-v05-UCB-R5
  9. 9. 4. Annex: A Exploitation Plan for Finland ( TUCAS) Type of activity and measure Level of Date/duration Target Partners Expected activity location audience involved Outcome Local. regional National Number of organisations using learning materials Number of organisations using Electronic Handbook Number of organisations implementing project findings Number of consultation activities regarding the project outcomes Blog established as a credible stakeholder interface Number of times Self-Assessment Development tool utilised by stakeholders Number of consultation activities regarding the project outcomes Number of times the outputs of WelDest have been implemented into teaching programmes Number of new industry contacts and policy makers interested in WelDest Number of networking events that include a reference to WelDest Number of participants at the end project seminar and webinar Number of times HEIs have incorporated educational materials into curricula This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein 2013-02-13-Exploation plan-v05-UCB-R5
  10. 10. Number of times Weldest Camp /Destination development tool methodology utilised Number of sales of E handbook Sustainable Declarations developed and implemented by partners Academic articles in peer reviewed journals Number of articles in national and professional magazines This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein 2013-02-13-Exploation plan-v05-UCB-R5
  11. 11. Annex B: Exploitation Plan for the UK (UCB) Type of activity and measure Level of Date/duration Target Partners Expected activity location audience involved Outcome Local. regional National Number of organisations using learning materials Number of organisations using Electronic Handbook Number of organisations implementing project findings Number of consultation activities regarding the project outcomes Blog established as a credible stakeholder interface Number of times Self-Assessment Development tool utilised by stakeholders Number of consultation activities regarding the project outcomes Number of times the outputs of WelDest have been implemented into teaching programmes Number of new industry contacts and policy makers interested in WelDest Number of networking events that include a reference to WelDest Number of participants at the end project seminar and webinar Number of times HEIs have incorporated educational materials into curricula Number of times Weldest Camp /Destination development tool methodology utilised This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein 2013-02-13-Exploation plan-v05-UCB-R5
  12. 12. Number of sales of E handbook Sustainable Declarations developed and implemented by partners Academic articles in peer reviewed journals Number of articles in national and professional magazines This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein 2013-02-13-Exploation plan-v05-UCB-R5
  13. 13. Annex C: Exploitation Plan for Austria (FH Joanneum and Christian Husak Consulting) Type of activity and measure Level of Date/duration Target Partners Expected activity location audience involved Outcome Local. regional National Number of organisations using learning materials Number of organisations using Electronic Handbook Number of organisations implementing project findings Number of consultation activities regarding the project outcomes Blog established as a credible stakeholder interface Number of times Self-Assessment Development tool utilised by stakeholders Number of consultation activities regarding the project outcomes Number of times the outputs of WelDest have been implemented into teaching programmes Number of new industry contacts and policy makers interested in WelDest Number of networking events that include a reference to WelDest Number of participants at the end project seminar and webinar Number of times HEIs have incorporated educational materials into curricula Number of times Weldest Camp /Destination development tool methodology This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein 2013-02-13-Exploation plan-v05-UCB-R5
  14. 14. utilised Number of sales of E handbook Sustainable Declarations developed and implemented by partners Academic articles in peer reviewed journals Number of articles in national and professional magazines This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein 2013-02-13-Exploation plan-v05-UCB-R5
  15. 15. Annex D: Exploitation Plan for Hungary (UOP) Type of activity and measure Level of Date/duration Target Partners Expected activity location audience involved Outcome Local. regional National Number of organisations using learning materials Number of organisations using Electronic Handbook Number of organisations implementing project findings Number of consultation activities regarding the project outcomes Blog established as a credible stakeholder interface Number of times Self-Assessment Development tool utilised by stakeholders Number of consultation activities regarding the project outcomes Number of times the outputs of WelDest have been implemented into teaching programmes Number of new industry contacts and policy makers interested in WelDest Number of networking events that include a reference to WelDest Number of participants at the end project seminar and webinar Number of times HEIs have incorporated educational materials into curricula Number of times Weldest Camp /Destination development tool methodology utilised This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein 2013-02-13-Exploation plan-v05-UCB-R5
  16. 16. Number of sales of E handbook Sustainable Declarations developed and implemented by partners Academic articles in peer reviewed journals Number of articles in national and professional magazines This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein 2013-02-13-Exploation plan-v05-UCB-R5
  17. 17. Annex E: Exploitation Plan for Czech Republic (IHM) Type of activity and measure Level of Date/duration Target Partners Expected activity location audience involved Outcome Local. regional National Number of organisations using learning materials Number of organisations using Electronic Handbook Number of organisations implementing project findings Number of consultation activities regarding the project outcomes Blog established as a credible stakeholder interface Number of times Self-Assessment Development tool utilised by stakeholders Number of consultation activities regarding the project outcomes Number of times the outputs of WelDest have been implemented into teaching programmes Number of new industry contacts and policy makers interested in WelDest Number of networking events that include a reference to WelDest Number of participants at the end project seminar and webinar Number of times HEIs have incorporated educational materials into curricula Number of times Weldest Camp /Destination development tool methodology utilised This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein 2013-02-13-Exploation plan-v05-UCB-R5
  18. 18. Number of sales of E handbook Sustainable Declarations developed and implemented by partners Academic articles in peer reviewed journals Number of articles in national and professional magazines This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein 2013-02-13-Exploation plan-v05-UCB-R5
  19. 19. Annex F: Exploitation Plan for Germany (HNEE) Type of activity and measure Level of Date/duration Target Partners Expected activity location audience involved Outcome Local. regional National Number of organisations using learning materials Number of organisations using Electronic Handbook Number of organisations implementing project findings Number of consultation activities regarding the project outcomes Blog established as a credible stakeholder interface Number of times Self-Assessment Development tool utilised by stakeholders Number of consultation activities regarding the project outcomes Number of times the outputs of WelDest have been implemented into teaching programmes Number of new industry contacts and policy makers interested in WelDest Number of networking events that include a reference to WelDest Number of participants at the end project seminar and webinar Number of times HEIs have incorporated educational materials into curricula Number of times Weldest Camp /Destination development tool methodology utilised This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein 2013-02-13-Exploation plan-v05-UCB-R5
  20. 20. Number of sales of E handbook Sustainable Declarations developed and implemented by partners Academic articles in peer reviewed journals Number of articles in national and professional magazines This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein 2013-02-13-Exploation plan-v05-UCB-R5

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