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9. YOUR CUSTOMERS
EXPECT YOU TO INFORM
THEM ABOUT CURRENT
TRENDS AND TO BE A
SOURCE OF INDUSTRY
KNOWLEDGE. IF YOU
DON'T PROVIDE THIS,
THEY JUST MIGHT KICK
YOU TO THE CURB.
THE REALITY:
10. YOU NEED TO
PROVIDE VALUABLE
DIGITAL CONTENT
TO KEEP CURRENT
CUSTOMERS
ENGAGED AND
INCREASE YOUR
PROSPECTS