For the last 2-3 weeks we've been talking about a MAJOR topic: Political Marketing for Corporations. Why? Well, we've been picking up a ton of corporate work, and quite frankly, we're learning a lot about how big businesses operates. SLOWLY. So, we've taken our digital tool belt and applied it to our corporate clients. Here's why:

1. 10
Lessons Corporations
Should Learn From
Political Campaigns
You can raise more money.
You can hire more people.
You CAN’T create more time.
Speed Is Everything
1
Be Lean and Mean
2Make every penny count. Spend:
• Wisely
• Carefully
• Strategically
Get Shit Done
3 Corporations talk themselves in circles.
Political Campaigns need results ASAP.
Don’t let the perfect be the enemy of the good.
Campaign managers ask one question:
Will this action get me closer to winning, or not? 4
Perfection Is Overrated
5
Empower Your People
Think about where you work:
If you need a PowerPoint presentation to
explain the decision-making process, then
it’s too damn complicated.
6
You Will Get Hit
Always be ready to be punched in the face.
Step one.
Get all the facts.
Step two.
Have a plan in place before a crisis happens.
7
Crisis = Opportunity
Every crisis should be seen as an
opportunity.
Here’s what you do:
1. Stay alive. Come Together.
2. Find the opportunity.
3. Strike back.
8
Customers Care
Build armies of advocates - not just customers.
Brand advocates are people who:
• Write reviews
• Blog
• Snap
• Post photos
• Tell friends
9
Play Niche
Don’t overlook niche audiences.
Whether you’re running a campaign or the
corner store, the question is the same: who’s
my audience?
10
It Pays To Be A Winner
Market share is important,
10% market share in business = millions or billions of dollars.
In politics... HA! 10% means you lost… you go home…
you blew it. Buh bye.