According to a new BrightLocal report, businesses normally receive 59 website clicks, calls, or direct requests from users via their Google My Business (GMB) listing every month. This makes GMB one of the best and most efficient free online business tools. If your business wants more search engine traffic, setting up and optimizing your GMB account should be a priority. Better local SEO makes your business more accessible to customers ready to buy your products and services. Check out some of the more interesting new GMB features that can skyrocket your business’ online traffic. Visit Whatagraph website to find more info: http://whatagraph.com/ For more from Whatagraph, follow us: Facebook: https://www.facebook.com/whatagraph Instagram: https://www.instagram.com/whatagraph/ Twitter: https://twitter.com/whatagraph YouTube: http://bit.ly/2R5VmRA

1. LOCAL SEO
IN 2020
AWESOME TIPS & TRICKS

2. TABLEOF
CONTENTS:
The Way People See Your Business Online
Respond to User Questions
Show Latest Offers
Use Short Names
Add a Business Description
Offline Promotional Materials
Manage Appointment Bookings

3. Google regularly updates Google
My Business to meet the needs of
businesses and users better.
If your business wants more search
engine traffic, setting up and
optimizing your GMB account
should be a priority.
INTRODUCTION

4. 90%
OF CONSUMERS USED
THE INTERNET TO FIND
A LOCAL BUSINESS IN
THE LAST YEAR
33%
CHECKING LOCAL
BUSINESS EVERY DAY
S O U R C E : B R I G H T L O C A L S U R V E Y

5. Check out some of the
more interesting new
GMB features that can
skyrocket your business’
online traffic

6. G M B U S E R S C I T E D A LACK OF CONTROL O V E R
I M A G E S A S O N E O F T H E B I G G E S T I S S U E S .
G O O G L E L I S T E N E D A N D RELEASED THREE
FEATURES T H A T P R O V I D E B E T T E R C O N T R O L
O V E R A B R A N D ’ S V I S U A L S I N A W A Y T H A T W A S
E A R L I E R I M P O S S I B L E .
CONTROL THE WAY PEOPLE
SEE YOUR BUSINESS ONLINE

7. This feature makes it more convenient
for businesses to display an image in
local results, bringing with it the
chance of showcasing new promotions.
For SMBs, the ability to select the
preferred picture to display in the
SERPs relieves a lot of stress.
SET PROFILE COVER
IMAGE OF YOUR
CHOICE

8. Upload multiple images of your
business to the gallery. Select pictures
that highlight various features of your
business and give your customers more
to consider when making a purchase
decision.
CLEARLY SHOW OFF
BUSINESS LOGOS

9. ADD VIDEOS
Google now lets you upload videos to your
GMB listing. Try out various video ideas,
like a message from business owners,
giving a tour, or filming happy customers.
GMB videos have a max length of 30
seconds and a size of 100 MB. The
resolution should be 720p or higher.

10. G O O G L E L E T S Y O U SUBMIT ANSWERS TO USER
QUESTIONS R E G A R D I N G Y O U R B U S I N E S S .
I F A U S E R I S A S K I N G A Q U E S T I O N A B O U T Y O U R
I T E M S , D E T A I L S , O R P R I C I N G , Y O U R B U S I N E S S C A N
A N S W E R T H E S A M E F R O M T H E A N S W E R S S E C T I O N O F
Y O U R G M B L I S T I N G . I T I S V I T A L T O A N S W E R T H E S E
Q U E S T I O N S , S I N C E I T C A N I N F L U E N C E Y O U R R A T E .
RESPOND TO USER
QUESTIONS

11. RESPOND TO USER
QUESTIONS

12. Agree
91%
Neutral
6%
"Positive reviews make me more
likely to use a business"
HOW DO REVIEWS
INFLUENCE
CONSUMERS?
Disagree
3%

13. G O O G L E H A S INTRODUCED A ‘FOLLOW’
BUTTON T O G M B L I S T I N G S . T H A N K S T O T H I S
F E A T U R E , T H E V I S I B I L I T Y O F L O C A L B U S I N E S S
L I S T I N G S H A S G R E A T L Y I M P R O V E D A N D
M O R E T R A F F I C I S B E I N G D I R E C T E D T O T H E
L O C A L B U S I N E S S W E B S I T E S .
SHOW LATEST OFFERS TO
ATTRACT CUSTOMERS

14. SHOW LATEST OFFERS TO
ATTRACT CUSTOMERS

15. W R I T E A G O O D B U S I N E S S D E S C R I P T I O N F O R
Y O U R G M B P R O F I L E . T H I S I S A GREAT WAY
TO PROMOTE AND DISTINGUISH Y O U R
B U S I N E S S F R O M T H E C O M P E T I T I O N .
A L L D E S C R I P T I O N S C A N B E UP TO 750
CHARACTERS.
ADD A BUSINESS
DESCRIPTION

16. G O O G L E I N T R O D U C E D A W E B S I T E T H A T
A L L O W S L O C A L B U S I N E S S E S TO CREATE
AND DOWNLOAD FREE CUSTOM ASSETS,
I N C L U D I N G S O C I A L P O S T S , S T I C K E R S ,
P O S T E R S A N D M O R E .
TAKE ADVANTAGE OF
OFFLINE PROMOTIONAL
MATERIALS

17. TAKE ADVANTAGE OF
OFFLINE PROMOTIONAL
MATERIALS

18. T H I S F E A T U R E I S B E N E F I C I A L FOR
BUSINESSES THAT PROVIDE APPOINTMENT
BOOKINGS, S U C H A S L O C A L E A T E R I E S ,
S A L O N S , L A W F I R M S , A N D H E A L T H C A R E
P R O V I D E R S . U S E T H I S N E W G M B F E A T U R E
T O P R O M O T E T H E B O O K I N G C A L E N D A R
P A G E O F Y O U R W E B S I T E .
MANAGE APPOINTMENT
BOOKINGS

19. MANAGE APPOINTMENT
BOOKINGS

20. T H I S I S A CUSTOM URL FOR YOUR BUSINESS
A N D G O O G L E R E C O M M E N D S A S S O C I A T I N G I T
W I T H Y O U R B U S I N E S S N A M E T O I N C R E A S E I T S
V I S I B I L I T Y .
L O G I N T O Y O U R A C C O U N T A N D C L I C K O N
“ A D D P R O F I L E S H O R T N A M E ” . A F T E R C R E A T I N G
Y O U R S H O R T N A M E , C U S T O M E R S C A N R E A C H
Y O U R P R O F I L E D I R E C T L Y
W I T H G.PAGE/<YOUR-SHORT-NAME>.
USE SHORT NAMES TO
BRING USERS TO YOUR
GMB LISTING

21. USE SHORT NAMES TO
BRING USERS TO YOUR
GMB LISTING

22. GMB plays a crucial role in local
search rankings. So, test out all
the new features to distinguish
your business listing from the
list and enhance your online
local presence.

23. BEFORE AFTER

24. GMB
REPORT SAMPLE

25. LINKEDIN
Whatagraph
FACEBOOK
fb.com/whatagraph
INSTAGRAM
@whatagraph
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