Google Analytics and Website Optimizer

Google Analytics and Website Optimizer Let your visitors lead you By Simon Whatley http://www.google.com/analytics http:// www.google.com/websiteoptimizer

Plan – Measure – Improve ,[object Object],[object Object]

Google Analytics http://www.google.com/analytics

Topics to Cover ,[object Object],[object Object],[object Object],[object Object]

Profiles and Filters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Website Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Filters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Filters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pre-Defined Filters ,[object Object],[object Object],[object Object],[object Object]

Custom Filters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Funnels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Funnel Visualisation ,[object Object]

E-commerce Tracking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internal Site Search ,[object Object]

Google Website Optimizer http:// www.google.com/websiteoptimizer

What to Test ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Designing the Test ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example – Add to Cart Buttons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Website Optimizer Tests ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Design an A/B Test ,[object Object],[object Object],[object Object]

The Test Calculator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example 1 (Not Recommended) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Example 2 (Recommended) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Test Setup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Test Results – Page Sections

What the Statistics Mean ,[object Object],[object Object],[object Object],[object Object]

Case Studies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Citations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Trademarks ,[object Object],[object Object]

Google Analytics and Website Optimizer

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Editor's Notes