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DEPARTMENT FOR CONTINUING EDUCATION
      TECHNOLOGY-ASSISTED LIFELONG LEARNING




    Social media: Evaluating the strategic
    value of students’ favourite technology in
    the university setting



    David White                         Lawrie Phipps
    @daveowhite                         @Lawrie
    University of Oxford                JISC


30th January 2013
Why are you
here?
Presence
Presence
Presence
University
setting?
Free Wifi
‘I just type it
into Google
and see what
comes up.’
          (UKS2)
Strategic?
Convenience,    Connection,    Authority,   Relevance          Distraction
ease of use,    sharing with   legitimacy
accessibility   others



                                            Create            Reliability

Searching       Collaborate    Speed


                                            Fun,               Quantity
                                            enjoyment




                                                     Visitors and Residents
‘Perfect thing, I think it would
be that all the useful,
accurate, reliable information
would like glow a different
colour or something so I could
tell without wasting my time
going through all of them’
                      (UKS2)
“Think less -
 find more”
Value?
Value?
Visitor                               Resident


      Video -     http://is.gd/vandrvideo
      Project -   http://is.gd/vandrproject
      Paper -     http://is.gd/vandrpaper
xMOOC   cMOOC
Visitor                   Resident
…the Facebook group is
extremely active also, if not
for just complaining about an
assignment or trying to find a
particular reading, but also
sharing current news articles
with each other. UKG2
“Question more -
 see further”
Thanks


  David White - @daveowhite
  Lawrie Phipps - @Lawrie
Visitors and Residents project team

A partnership between:
University of Oxford, OCLC, University of North Carolina Charlotte


Lynn Silipigni Connaway, Ph.D.                      Alison LeCornu, Ph. D.
Senior Research Scientist, OCLC                     Academic Lead (Flexible Learning),
                                                    The Higher Education Academy

Donna Lanclos, Ph. D.
                                                    Erin Hood
Associate Professor for Anthropological Research,
                                                    Research Support Specialist, OCLC
University of North Carolina, Charlotte


David White
Co-manager, Technology Assisted Lifelong
Learning, University of Oxford
Picture credits
Fish pond:
http://www.flickr.com/photos/ambienttraffic/59197765

Cash till:
http://www.flickr.com/photos/jojakeman/2434236126/

Spaghetti bridge:
http://www.flickr.com/photos/csufnewsphotos/4879186391/

Wifi router:
http://www.flickr.com/photos/fotero/1414451193/

Oxford University
http://www.flickr.com/photos/catzrule/4982768828/

Goldfish:
http://www.flickr.com/photos/julep67/237998142/

Map:
http://www.flickr.com/photos/kozumel/4625046441/

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Social media: Evaluating the strategic value of students’ favourite technology in the university setting

  • 1. DEPARTMENT FOR CONTINUING EDUCATION TECHNOLOGY-ASSISTED LIFELONG LEARNING Social media: Evaluating the strategic value of students’ favourite technology in the university setting David White Lawrie Phipps @daveowhite @Lawrie University of Oxford JISC 30th January 2013
  • 8. ‘I just type it into Google and see what comes up.’ (UKS2)
  • 10. Convenience, Connection, Authority, Relevance Distraction ease of use, sharing with legitimacy accessibility others Create Reliability Searching Collaborate Speed Fun, Quantity enjoyment Visitors and Residents
  • 11. ‘Perfect thing, I think it would be that all the useful, accurate, reliable information would like glow a different colour or something so I could tell without wasting my time going through all of them’ (UKS2)
  • 12. “Think less - find more”
  • 15. Visitor Resident Video - http://is.gd/vandrvideo Project - http://is.gd/vandrproject Paper - http://is.gd/vandrpaper
  • 16. xMOOC cMOOC Visitor Resident
  • 17. …the Facebook group is extremely active also, if not for just complaining about an assignment or trying to find a particular reading, but also sharing current news articles with each other. UKG2
  • 18. “Question more - see further”
  • 19. Thanks David White - @daveowhite Lawrie Phipps - @Lawrie
  • 20. Visitors and Residents project team A partnership between: University of Oxford, OCLC, University of North Carolina Charlotte Lynn Silipigni Connaway, Ph.D. Alison LeCornu, Ph. D. Senior Research Scientist, OCLC Academic Lead (Flexible Learning), The Higher Education Academy Donna Lanclos, Ph. D. Erin Hood Associate Professor for Anthropological Research, Research Support Specialist, OCLC University of North Carolina, Charlotte David White Co-manager, Technology Assisted Lifelong Learning, University of Oxford
  • 21. Picture credits Fish pond: http://www.flickr.com/photos/ambienttraffic/59197765 Cash till: http://www.flickr.com/photos/jojakeman/2434236126/ Spaghetti bridge: http://www.flickr.com/photos/csufnewsphotos/4879186391/ Wifi router: http://www.flickr.com/photos/fotero/1414451193/ Oxford University http://www.flickr.com/photos/catzrule/4982768828/ Goldfish: http://www.flickr.com/photos/julep67/237998142/ Map: http://www.flickr.com/photos/kozumel/4625046441/

Editor's Notes

  1. TALL intro + Lawrie
  2. Social media = presence i.e. the ‘Social’ in social media. Not all presence ‘visible’ (with audience) Facebook = much of it private. Finding people as well as info – finding people as a source of info.
  3. Social media = presence i.e. the ‘Social’ in social media. Not all presence ‘visible’ (with audience) Facebook = much of it private. Finding people as well as info – finding people as a source of info.
  4. Social media = presence i.e. the ‘Social’ in social media. Not all presence ‘visible’ (with audience) Facebook = much of it private. Finding people as well as info – finding people as a source of info.
  5. Context MOOC? ‘ University Setting’? – Credibility? Google – so favourite that it’s become normalised? – Google it!
  6. Social media isn’t there favourite technology. VLE = not social Facebook
  7. For who?
  8. Facebook as an address book. Facebook is convenient because everyone is already there. Presence.
  9. Mention the tension between this and ‘learning’
  10. Staff perspective
  11. Staff perspective – modes of engagement.
  12. Wrt Value
  13. Lawrie – presence – Twitter.
  14. Identity and practice come together. Legitimate participant in the field. Etc. Is this a University Context.
  15. Needs updating