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Design  Principles:The Philosophy of       UX    Whitney Hess          @whitneyhess     http://whitneyhess.com    whitney@...
Hi, I’m Whitney Hess User Experience Designer        Consultant        New Yorker      @whitneyhess
stakeholderweb analytics       storyboards         interviews  sketching             surveys           A/B testing        ...
User Experience is the    establishment   of a philosophy    about how to     treat people
Visual Design is the   establishment  of a philosophy   about how to  make an impact
Principles ofVisual Design
Contrast
Emphasis
Variety
Balance
Proportion
Repetition
Movement
Texture
Harmony
Unity
Why principles?    Consistency.    Constraints.   Shared vision.Objective evaluation.
good design  goodexperience
L e t ’s         do t h                        good                       designt o ge           is         the r         ...
Principles of Experience   Design
Principles of Experience 1. Stay out of people’s way. 2. Create a hierarchy that matches people’s    needs. 3. Limit distr...
1. Stay out of people’s way
1. Stay out of people’s way
1. Stay out of people’s way
2. Create a hierarchy that matches people’s needs
2. Create a hierarchy that matches people’s needs
2. Create a hierarchy that matches people’s needs
3. Limit distractions
3. Limit distractions
3. Limit distractions
4. Provide stronginformation scent
4. Provide stronginformation scent
4. Provide stronginformation scent
5. Provide signposts and
5. Provide signposts and
5. Provide signposts and
6. Provide context
6. Provide context
6. Provide context
7. Use constraints
7. Use constraints
7. Use constraints
8. Make actions reversible
8. Make actions reversible
8. Make actions reversible
9. Provide feedback
9. Provide feedback
9. Provide feedback
10. Make a good first
10. Make a good first
10. Make a good first
Logos                     consistency, logic                     Persuasion  Ethos                                   Patho...
Knowledge                     consistency, logic                      Purpose                                          Emp...
Areuniversal principles     enough?
Design principles forcompanies you know
“Ten principles that        contributeFocus on people – their lives, their work, theirdreams.Every millisecond counts.Simp...
“Ten principles that        contributeFocus on people – their lives, their work, theirdreams.Every millisecond counts.Simp...
Facebook Design Principles          Universal.          Human.          Clean.          Consistent.          Useful.      ...
Facebook Design Principles          Universal.          Human.          Clean.          Consistent.          Useful.      ...
Windows User Experience   Design PrinciplesReduce concepts to increase confidence.Small things matter, good and bad.Be grea...
Windows User Experience   Design PrinciplesReduce concepts to increase confidence.Small things matter, good and bad.Be grea...
Burning ManKeep good company.Notice the ordinary.Preserve the ephemeral.Design not for the elite but for themasses.Explain...
Charles and RayKeep good company.Notice the ordinary.Preserve the ephemeral.Design not for the elite but for themasses.Exp...
Burning Man Radical Inclusion. Gifting. Decommodification. Radical Self-reliance. Radical Self- expression. Communal Effort...
Burning Man Radical Inclusion. Gifting. Decommodification. Radical Self-reliance. Radical Self- expression. Communal Effort...
The Starbucks  Make it your own.  Everything matters.  Surprise and delight.  Embrace resistance.  Leave your mark.
The Starbucks  Make it your own.  Everything matters.  Surprise and delight.  Embrace resistance.  Leave your mark.       ...
What areyour company’s  principles?
Steps to Crafting YourOwn Design Principles 1. Research available principles for    competitors and related organizations ...
1. Does it come directly from research?2. Does it help you say ‘No’ most of the time?3. Does it distinguish your design fr...
When to Use YourDesign Principles 1. During the project kickoff    meeting 2. When prioritizing features 3. Brainstorming ...
User Experience is the    establishment   of a philosophy    about how to     treat people
Bathroom mirrorSeaport Boston
Help peoplemake theirlives better
Thank you.      Whitney Hess      @whitneyhess http://whitneyhess.comwhitney@whitneyhess.com
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