YOURWEBGURUS LLC DBA Hop2TheTop provides white label Turnkey PPC Management Services to Agencies. We treat your cllients like our own, and ensure exceptional results.

1. We’re YOUR Turnkey PPC Department
Affordable PPC
Management For
Agencies

2. That Generates ROI That You
Can Show!
Your Clients Need
Properly Managed
PPC/AdWords
“How Come We’re Not Coming Up?”
-Mr Client
… Sounds Familiar?

3. What Do Our Clients And Agencies Say?
“My goal is to
make every
campaign a
case study.”-
Justin Gross,
President & Lead
Consultant

4. A few more …

5. “Your Clients Expect Their
AdWords Ads To Be
Monitored And
Optimized, Not Left Alone
While You Cross Your
Fingers.”
Stop Setting And Forgetting!
You Need TIME To Run
Your Company Or
Agency.“Our
Optimization
Strategy?”

6. We provide turnkey reports with all KPI’s
including conversions, cost/conversion,
conversion rates, clicks, costs, ad positions,
# of calls received, and more – All
BRANDED TO YOUR AGENCY! (Reporting
can be customized to each client)
Your Clients Expect
Comprehensive Reports
On A Regular Basis.

7.  We manage as little or as many campaign as you need
 We conduct ALL weekly/daily optimizations
 We conduct weekly budget analysis on all accounts to make sure your
accounts stay on target
 We provide all updates for your client, responding to any requests they
have
 We provide detailed turnkey PDF reports, call tracking, all white labeled
with your AGENCY LOGO
 Project Management Tools? Not a problem. We can work within yours.
 We can directly speak with clients on a “white label” basis, or can just
act as you support engine only. It’s up to you!
How It Works

8.  Ongoing A/B Testing Of AD Text
 PC & Mobile Ads Optimized For Devices
 Ongoing Negative Keyword Implementation & Query Analysis
 Ongoing CTR & Quality Score Optimization
 Ongoing granular keyword bid management
 CPA and Conversion Rate Optimization targeting client goals
 We come up with out of the box strategies for under performing
accounts
Example/Standard Optimization Strategy

9.  Sure! We setup and manage campaigns in BING Ads (covers
Yahoo, MSN and BING properties) as well as Facebook Ads.
 Additional fees DO apply and will vary based on volume, and if
this is in addition to AdWords, but again we keep things as
reasonable as possible. Request a quote for more details!
 The campaign data is included in our all in PPC reports which we
provide each month (or weekly for larger accounts, if needed)
Other Platforms?

10.  One of the best forms of
banners ads are
remarketing ads. We
can set these up for
your clients. Clients
LOVE these! (They LOVE
seeing their banners
everywhere!)
 We can also setup
Video ads as well (you
must provide the
videos)
Yup, you guessed it – we can do it!
Remarketing? Banners?
Mobile Ads? Video?

11. Given the sheer growth of the mobile market,
consolidating all of your PPC and advertising
strategy into one bucket without considering
mobile specific strategy is a major mistake.
Mobile AD Optimization
We optimize mobile specific PPC AD text
for your clients with click-to-call numbers
where applicable.

12.  Clients will substantially under report the # of calls AdWords
generates. Often the person asking “how you heard about
us?” leads the question and gets inaccurate counts, and
besides consumers typically just don’t always remember and
certainly don’t say “Oh it was an AdWords ad!”.
 Our systems ensure strong accountability on calls generated
from PPC. This way, clients who receive many calls instead of
emails, can be properly attributed to the PPC campaigns.
Keyword Call Tracking

13.  We provide up to 2 hours of initial consulting on landing page
and conversion optimization strategy for your client with every
new account.
 Typically we provide 3-5 simple changes based on web
psychology and usability principles, for your client’s website, that
will be easy to implement and have significant impacts.
 (Additional consulting and advanced CRO services such as
website AB testing, user studies, analytics auditing, heat map
analysis, and landing page development are available for
additional fees)
Our “Extras” !

14.  Our agreements are month-to-month, although we do ask you
stay with us for at least 90 days on each account where feasible.
 We are seeking to work with agencies who want to develop long
term, mutually beneficial partnerships.
 Other specifics on deliverables are negotiable and flexible – just
ask!
 Don’t want to white label? We can operate as a referral partner
instead and payout 20% to your firm every month (our pricing is
roughly 20% higher in this case)
 Contact Justin@yourwebgurus.com or 908-642-2436 to discuss
“Agency White Label Services”
Terms