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A STRATEGY FOR RETAIL TRAVEL BUSINESS - PANORAMA TOURS INDONESIA
Retail Strategic Plan
By
Widodo Heru
Vision and Mission
By
Widodo Heru
One stop Travel Solution
Leader in Retail Travel Agency
Profit Center Company
Integrated...
SWOT Analysis
By
Widodo Heru
S W
O T
• Strategic retail
locations
• Integrated tourism
& hospitality
group
• Excellent ser...
By
Widodo Heru
Corporate Retail Competency Service
Corporate
Travel
Arrangements
Airline, Hotel &
Cruise booking
Professio...
Business Plan; Market Development
By
Widodo Heru
Sales Strategy Marketing Strategy Cust Development Integration Plan
• Eng...
Target Success
By
Widodo Heru
REVENUES
Increase
Sales
Revenue
Sales
Revenue
High Traffics
High
Demands
ENGGAGE
Increase #
...
By
Widodo Heru
17 Branches
Jabodetabek
4 Branches
Non Jabodetabek
3 Branches
Overseas
Vital Sign Matrix
Head of Sales
Mana...
By
Widodo Heru
PLAN EXECUTON RESULT EVALUATIONS
Define Offer – Products
– Price – Packaging –
Market Segmentation –
Foreca...
Financial
By
Widodo Heru
All Branches Year 1 Year 2
Sales Revenues
Airline Ticket 540,000,000,000 648,000,000,000
Hotel Ac...
By
Widodo Heru
Widodo Heru - Contact me @
Y: widodo_heru@yahoo.com G: widodo.heru@gmail.com
L: http://www.linkedin.com/pub...
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Retail Travel Business Strategy - Panorama Tour Indonesia

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This retail travel strategy is made to answer the heavy invasion of online travel agencies, instant travel agency, tour travel and booking applications, will this retail travel survive? as Indonesia we still have giant travel companies with many retail outlets such as Panorama Tour, Dwidaya Tour, Kaha Holidays and many more. Hope this share will help..

Published in: Retail

Retail Travel Business Strategy - Panorama Tour Indonesia

  1. 1. A STRATEGY FOR RETAIL TRAVEL BUSINESS - PANORAMA TOURS INDONESIA Retail Strategic Plan By Widodo Heru
  2. 2. Vision and Mission By Widodo Heru One stop Travel Solution Leader in Retail Travel Agency Profit Center Company Integrated Retail Travel Outlets Smart, Innovate and Competitive Products Good Governance & Service Excellent Growth and Profit Driven
  3. 3. SWOT Analysis By Widodo Heru S W O T • Strategic retail locations • Integrated tourism & hospitality group • Excellent services • High Opex and Capex • Many outlets many problems • Customer retention & New customer creation • Huge market (retail and corporate) • Increment in the City Mid-class • Travel is lifestyle for urban • Many competitor both online or offline • Price dumping & specialist agency • Low purchase power (Corp/Gov)
  4. 4. By Widodo Heru Corporate Retail Competency Service Corporate Travel Arrangements Airline, Hotel & Cruise booking Professional & passionate Cust retention & New Cust. Event & Promotions Signature FIT & Special Interest Target oriented & aggressive Compliance with Company regulations Document Management & Services Transportation Services Solid Team work Excellent Sevices Action Plans
  5. 5. Business Plan; Market Development By Widodo Heru Sales Strategy Marketing Strategy Cust Development Integration Plan • Engagement (OL/Off) • Communication • Content • Activations • Distribution • Pricing • Direct Selling • Products • Sales Process • Clear Segmentation • Cust Profiling • Competitiveness • Value Added • Corporate Projects • Deployments • Account Development • Cust. Asset Management
  6. 6. Target Success By Widodo Heru REVENUES Increase Sales Revenue Sales Revenue High Traffics High Demands ENGGAGE Increase # of Customer New Customers Repeat Customers # of Sales Call / Visit CONVERTION Closed Sales 70% Closed of New Cust. 90% Closed of Cust. Meet Co. Margin SATISFACTION Service Excellent No / Low Complaint Referrals & Recommend ations Repeat Orders Min. 25% Sales Incremental
  7. 7. By Widodo Heru 17 Branches Jabodetabek 4 Branches Non Jabodetabek 3 Branches Overseas Vital Sign Matrix Head of Sales Managing The Team
  8. 8. By Widodo Heru PLAN EXECUTON RESULT EVALUATIONS Define Offer – Products – Price – Packaging – Market Segmentation – Forecast etc. Presentation (prospective) – Revenues – Traffics - # of Sales Calls Success / Fail factors – Strategy Define # of Call – Close sales - Revenues FINANCIAL CONTROL Budget & Planning – Invoice Matching – AP/AR Management – Currency Control – Product Cost Tracking – Balance Sheet – P & L, etc. PEOPLE ORGANISATION Professionality - Managing Staffs – Values – Discipline – Loyalty – Rewards – Coaching – Performance / Development Program, etc. Successful Operational
  9. 9. Financial By Widodo Heru All Branches Year 1 Year 2 Sales Revenues Airline Ticket 540,000,000,000 648,000,000,000 Hotel Accomodations 103,680,000,000 124,416,000,000 Package Tours & Cruise (Inboud/Out) 396,000,000,000 475,200,000,000 Other Services 187,200,000,000 224,640,000,000 Car & Bus Rental 13,500,000,000 16,200,000,000 Travel Documents 2,610,000,000 3,132,000,000 Sub Total 1,242,990,000,000 1,491,588,000,000 - - Cost Of Sales 1,089,486,000,000 1,307,383,200,000 Staff Payroll 882,000,000 1,058,400,000 Sales & Marketing Exepenses 2,485,980,000 2,983,176,000 Depreciation 24,859,800,000 29,831,760,000 Rental, Services, Maitenance, Promotion, etc 14,616,000,000 17,539,200,000 Sub Total Opex 1,132,329,780,000 1,358,795,736,000 Gross Profit 110,660,220,000 132,792,264,000 Interest (Bank) 6,214,950,000 7,457,940,000 Taxes - - Nett Profilt (Loss) 104,445,270,000 125,334,324,000 Planning
  10. 10. By Widodo Heru Widodo Heru - Contact me @ Y: widodo_heru@yahoo.com G: widodo.heru@gmail.com L: http://www.linkedin.com/pub/widodo-heru-santoso/22/b69/115 F: https://www.facebook.com/widodo.heru.1 T: https://twitter.com/widodo_heru P: http://www.pinterest.com/widodoheru/ S: http://www.slideshare.net/ widodoheru Critics and comments welcome..

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