This retail travel strategy is made to answer the heavy invasion of online travel agencies, instant travel agency, tour travel and booking applications, will this retail travel survive? as Indonesia we still have giant travel companies with many retail outlets such as Panorama Tour, Dwidaya Tour, Kaha Holidays and many more. Hope this share will help..
1. A STRATEGY FOR RETAIL TRAVEL BUSINESS - PANORAMA TOURS INDONESIA
Retail Strategic Plan
By
Widodo Heru
2. Vision and Mission
By
Widodo Heru
One stop Travel Solution
Leader in Retail Travel Agency
Profit Center Company
Integrated Retail Travel Outlets
Smart, Innovate and Competitive Products
Good Governance & Service Excellent
Growth and Profit Driven
3. SWOT Analysis
By
Widodo Heru
S W
O T
• Strategic retail
locations
• Integrated tourism
& hospitality
group
• Excellent services
• High Opex and
Capex
• Many outlets many
problems
• Customer retention
& New customer
creation
• Huge market (retail
and corporate)
• Increment in the
City Mid-class
• Travel is lifestyle
for urban
• Many competitor
both online or
offline
• Price dumping &
specialist agency
• Low purchase
power (Corp/Gov)
4. By
Widodo Heru
Corporate Retail Competency Service
Corporate
Travel
Arrangements
Airline, Hotel &
Cruise booking
Professional &
passionate
Cust retention
& New Cust.
Event &
Promotions
Signature FIT &
Special Interest
Target oriented
& aggressive
Compliance
with Company
regulations
Document
Management &
Services
Transportation
Services
Solid Team
work
Excellent
Sevices
Action Plans
5. Business Plan; Market Development
By
Widodo Heru
Sales Strategy Marketing Strategy Cust Development Integration Plan
• Engagement (OL/Off)
• Communication
• Content
• Activations
• Distribution
• Pricing
• Direct Selling
• Products
• Sales Process
• Clear Segmentation
• Cust Profiling
• Competitiveness
• Value Added
• Corporate Projects
• Deployments
• Account
Development
• Cust. Asset
Management
6. Target Success
By
Widodo Heru
REVENUES
Increase
Sales
Revenue
Sales
Revenue
High Traffics
High
Demands
ENGGAGE
Increase #
of
Customer
New
Customers
Repeat
Customers
# of Sales
Call / Visit
CONVERTION
Closed
Sales
70% Closed
of New Cust.
90% Closed
of Cust.
Meet Co.
Margin
SATISFACTION
Service
Excellent
No / Low
Complaint
Referrals &
Recommend
ations
Repeat
Orders
Min. 25%
Sales Incremental