How to Turn Millennials into Members
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Sarah Sladek, CEO of XYZ University, shows us what makes Gen Y tick and how you can start engaging them into your association.
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How to Turn Millennials into Members
- 1. • Presenter: Sarah Sladek, @SarahSladek • CEO, XYZ University, Author and Professional Speaker How to turn millennials into members Thursday, April 7th @ 3:00 - 4:00 PM (ET) Membership Growth Online Summit Where Nonprofit Leaders and Growth Strategies Converge April 4th – April 8th, 2016 @wildapricot #WAsummit2016
- 2. Turn Millennials into MEMBERS @SarahSladek
- 3. Sarah Sladek CEO, XYZ University @SarahSladek
- 4. @SarahSladek
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- 10. 62% experiencing flat or declining membership Greatest Challenge: Engaging membership of younger generations @SarahSladek
- 11. Composition of US Workforce 2005 2010 2015 2020 Silent 18% 8 0 0 Boomers 42 38 30 23 Gen X 22 22 22 22 Gen Y 18 32 39 43 Gen Z 0 0 4 12 @SarahSladek
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- 22. They don’t value membership. They’re busy starting careers. They want everything online. They haven’t grown into it. They’re getting married. They don’t have jobs. They’re having kids. They aren’t joiners. They’re entitled. They’re broke. They’re lazy. @SarahSladek
- 23. Baby Boomer 1946-1964 Generation X 1965-1981 Generation Y/Millennials 1982-1995 Generation Z 1996-2012 @SarahSladek
- 24. @SarahSladek
- 63. Baby Boomer 1946-1964 ------------------------- Generation X 1965-1981 Generation Y 1982-1995 Generation Z 1996-2012 @SarahSladek
- 64. Baby Boomer 1946-1964 Generation X 1965-1981 ------------------------- Generation Y 1982-1995 Generation Z 1996-2012 @SarahSladek
- 76. What do we provide members that is Useful and Valuable Now? @SarahSladek
- 77. @SarahSladek
- 80. JOIN Seeking solution to a problem RENEW Problem solved + Engaged + Feel positive
- 83. @SarahSladek
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- 88. How can our association deliver on the values created by technology? Globalization Instant Gratification Authentic Transparent Trust-Worthy Customization @SarahSladek
- 90. @SarahSladek
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- 98. “More than 85% of Gen Y link commitment to a cause to their purchasing decisions and their willingness to recommend a company's brand to others. @SarahSladek
- 99. How can our association deliver on the values created by migration? Lattice Adventure Connectivity Convenience Making a Difference @SarahSladek
- 100. @SarahSladek
- 101. How does membership make a difference in members’ lives? @SarahSladek
- 103. @SarahSladek
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- 106. Millennial Values 72% Want a job where they can make an impact71% Seek meaningful relationships at work 60% Want personal fulfillment from jobs
- 109. What could we do to improve the member experience? @SarahSladek
- 110. @SarahSladek
- 111. They don’t value membership. They’re busy starting careers. They want everything online. They haven’t grown into it. They’re getting married. They don’t have jobs. They’re having kids. They aren’t joiners. They’re entitled. They’re broke. They’re lazy. @SarahSladek
- 112. @SarahSladek
- 113. @SarahSladek
- 114. “Nothing in companies is as blinding as a strategy, an approach, a product line that has worked before. … @SarahSladek
- 115. What can we do that’s a generation better?” @SarahSladek
- 116. Turn Millennials into MEMBERS @SarahSladek
- 117. Sarah L. Sladek ssladek@xyzuniversity.com @Sarah Sladek @XYZ University millennialstomembers.com Coupon code: Apricot50 $50 off! Expires 4/30
- 118. Build. Connect. Grow. Membership & more. Thank you for participating in our webinar! www.wildapricot.com Try our free 30-day trial – risk free! Rated #1 in Capterra’s Top Membership Management Software 3 years in a row. @SarahSladek
Editor's Notes
- 1st the declining economy. We are slowly recovering from one of the worst recessions in 70 years.
- Here’s a radical thought: What if associations spent less time dismissing Generation Y for having character flaws or being immature, and more time focused on creating the best association experience possible for them? Would this change in approach yield different results?
- To clarify, we’re referring to people who were born between 1982 and 1995. In 2015 this generation will fall between the ages of 20 and 33.
- To clarify, we’re referring to people who were born between 1982 and 1995. In 2015 this generation will fall between the ages of 20 and 33.
- powered by innovation and requires organizations to adapt to an interconnected, globalized economy where knowledge and expertise are as critical as other economic resources. This isn’t new information. The Knowledge Economy was first identified in the 1990s, yet here we are nearly 20 years later, and associations are still struggling to transition from Industrial Era.
- the Sharing Economy is entirely based on collaborative and community-building concepts! It’s simply a different approach than what society is used to in both regards. We used to borrow cups of sugar from the neighbors and tools from close friends, but Gen Y is sharing all kinds of products and services with an entire network of total strangers. Not only that, but by entering into this sharing agreement, there’s a positive shared outcome, such as reducing environmental impact, reducing overhead and costs, building communities, utilizing previously under-utilized resources, and generating a positive economic climate. In essence, sharing opens the door to giving. The Sharing Economy opens the door to all types of opportunities for associations. Consider the operational benefits of participating in the Sharing Economy by renting out underused assets within the association itself, like office space and meeting rooms. Better yet, create an online sharing board on your association’s website and allow members to share products, services, and office space with one another. Most businesses at one point or another need temporary help or technology services. Create a platform where members could post openings and hire help on a project basis. Or simply design products to be more sharable and easier to access.
- Access, Exclusivity – what does membership buy?
- Your association is competing for your members’ time and attention all the time, and this is more obvious than ever with Generation Y. In the Experience Economy, everything your association does must deliver a meaningful experience or you’re likely to see attendance and revenue take a sharp nosedive.
- Think of a situation where you felt like you belonged – explain that to me If we could create a really valuable, meaningful membership experience for you – what would that look like?