In this webinar, Amy Sample Ward (CEO, the Nonprofit Technology Network), shows you how to align your organization's mission, goals and audience with the right kind of content and tools. Enjoy!
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Increase Membership Engagement with Social Media
1. Membership Growth
Online Summit
Where Nonprofit Leaders and Growth
Strategies Converge
@wildapricot
April 4th – April 8th, 2016
#WAsummit2016 Presenter: Amy Sample Ward
CEO, NTEN (The Nonprofit Technology Network)
Increase Membership
Engagement with Social
Media
April 6th, 3:00 PM – 4:00 PM (ET)
4. @amyrsward
Yes! You will receive a recording…
We will be sharing the recording of this webinar with you in
a follow up email sent out next week.
See past webinars:
www.wildapricot.com/academy
5. @amyrsward
Who is Amy?
Author & Speaker
• CEO of NTEN, the Nonprofit Technology Network
• Speaker, author & trainer
• Author of several books
• Social Change Anytime Everywhere
• Social by Social – a handbook in using social
technologies for social impact
Outside of Work
• Hiking
• Biking
• Exploring Oregon’s coast or wine country!
Presenter: Amy Sample Ward, @amysward
Author and Professional Speaker
16. @amyrsward
Questions to ask:
Do different programs or departments connect with different constituent groups?
Do services or products target different people?
How would you describe your community to someone unfamiliar with your work, and
identify if it is relevant to them?
STEP 1: GROUPS
17. @amyrsward
Questions to ask:
Why does the community continue needing your services, programs, or work?
What is the value in others participating?
------
What do you need help with or involvement from the community to achieve?
How can your work improve with engagement?
STEP 2: GOALS
18. @amyrsward
Questions to ask:
Where does this group already talk or engage with each other and with you?
Which channels/platforms are most appropriate to the kind of content they need?
What kind of engagement is required to match the goals?
STEP 3: CHANNELS
22. @amyrsward
Examples:
Program or service updates
Staff announcements
Job opening announcements
Volunteer opportunities
Fundraisers
Events
Campaigns
Organized calls to action
STEP 1: CONTENT TYPES
23. @amyrsward
Examples:
Increase visibility of the organization
Increase participation
Raise funds
Build leadership in the community
Find sponsors or partners
Recruit volunteers
Build and engage the community
STEP 2: GOALS
27. @amyrsward
Step 1: Link Strategy to Goals
What do you do?
Why do you do it?
What does success look like?
Role of Mission
28. @amyrsward
Step 2: Link Goals to Social
Role of Social
Where do you engage and why?
With whom?
What value are you creating?
29. @amyrsward
Step 3: Acting on Strategic Data
Role of Data
Where are you?
Where were you?
Where do you want to be?
30. @amyrsward
NTEN Example: Link Strategy to Goals
Mission to Goal
NTEN aspires to a world where all nonprofit organizations skillfully and
confidently use technology to fulfill their missions. We are the
membership organization of nonprofit technology professionals. Our
members share the common goal of helping nonprofits use all aspects
of technology more effectively.
31. @amyrsward
NTEN Example: Link Goals to Social
Goals to Social
Establish NTEN Reputation: NTEN is a trusted leader for information,
resources, and education on all aspects of using technology across your
organization to meet your mission. NTEN is an early adopter; transparent
and open with our evaluations and experience.
32. @amyrsward
NTEN Example: Link Goals to Social
Goals to Social
Establish NTEN Reputation: NTEN is a trusted leader for information,
resources, and education on all aspects of using technology across your
organization to meet your mission. NTEN is an early adopter; transparent
and open with our evaluations and experience.
33. @amyrsward
NTEN Example: Acting on Strategic Data
Action on Data
• % of Conversation
• # of outside articles & speaking engagements
• Retweets and shares
• # of Member requests for specific information
• positive mentions of NTEN and NTC
• guest content (NTEN blog) promotion
• leading referral sites (external)
• leading referral platforms (social media)
• referral site with longest on site time
45. @amyrsward
Listen:
Find where your members are
Listen for key issues, hot topics
Identify points of interest
Evaluate who is participating
REMINDERS
Join:
Reply
Recognize
Celebrate
Promote
Create:
Add value
Place content with specific groups
Use the news to stay relevant
Let your community post
46. @amyrsward
Connect with me anytime:
NTEN AmySampleWard.org
nten.org @amyrsward
amy@nten.org linkedin.com/in/amysampleward
THANK YOU!
47. @amyrsward
We have recorded this webinar and
will be sharing it with you.
Build. Connect. Grow. Membership & more.
THANK
YOU!
48. Membership Growth
Online Summit
Where Nonprofit Leaders and Growth
Strategies Converge
@wildapricot
April 4th – April 8th, 2016
#WAsummit2016
Presenter: Sarah Sladek, @SarahSladek
CEO, XYZ University, Author and Professional Speaker
How to turn Millennials
into Members
April 7th, 3:00 PM – 4:00 PM (ET)
49. Full Agenda!
http://trial.wildapricot.com/lp/Online-Summit-April2016
Wednesday, April 6th @ 3:00 PM (ET)
Increase Membership Engagement with Social Media
Thursday, April 7th @ 3:00 PM (ET)
How to Turn Millennials into Members
Friday, April 8th @ 3:00 PM (ET)
From the Bottom-Up - Tips for Building an Effective
Membership Model
Monday, April 4th @ 3:00 PM (ET)
Attract & Retain New Members with a
Marketing Funnel
Tuesday, April 5th @ 11:00 AM (ET)
How to Increase Members with Facebook Ads
Tuesday, April 5th @ 3:00 PM (ET)
How to be a Google Ads Super Hero - for
Charities & Nonprofits
50. @amyrsward
Build. Connect. Grow. Membership & more.
Thank you for participating in our workshop!
www.wildapricot.com
Try our free 30-day
trial – risk free!
Rated #1 in Capterra’s Top Membership
Management Software 3 years in a row.