If you’re having a hard time growing the membership of your organization, you won’t want to miss this free webinar. That’s because the webinar will reveal the surprisingly simple solution that thousands of organizations are using to drive membership growth to new levels. Growth Specialist Terry Ibele and bestselling author Donald Cowper will take you through the story of one membership manager who discovered this solution and used it to grow his organization’s membership 25% in the first six months. In this free webinar, you’ll learn: *All about The Tech Effect, the hidden threat that is making things harder for you to grow. *5 proven strategies to address The Tech Effect and attract new members right away *How an easy tech solution can save you hours of administrative work every day

1. The Tech Effect:
Discover the Simple Solution that 1000s
of Organizations Are Using to Grow
Membership In Today’s World
A Webinar presented by Wild Apricot

2. The Tech Effect

3. Run Ragged

4. Run Ragged
Chasing down
members for
renewals

5. Run Ragged
Stacks of
paperwork :(
Chasing down
members for
renewals

6. Run Ragged
Excel nightmare!
Stacks of
paperwork :(
Chasing down
members for
renewals

7. Run Ragged
Excel nightmare!
Stacks of
paperwork :(
Chasing down
members for
renewals
A dozen
other
systems!!

8. Run Ragged
Excel nightmare!
Stacks of
paperwork :(
Chasing down
members for
renewals
A dozen
other
systems!!
Events….ughh

9. Run Ragged
Excel nightmare!
Stacks of
paperwork :(
Chasing down
members for
renewals
A dozen
other
systems!!
Events….ughh Gotta go to the
bank...again.

10. Run Ragged
Excel nightmare!
Stacks of
paperwork :(
Chasing down
members for
renewals
A dozen
other
systems!!
Events….ughh Gotta go to the
bank...again.
All on your own.

11. The Lifesaver Hack

12. Jim Carney
President, Rhode Island Academy of Physician Assistants
“25% growth in the first
month.”

13. Niki Passmore
Executive Director, Chisholm Trail 100 Club
“I spend less time and
get better results.”
Janet Barclay
Founder & Director, Golden Horseshoe Virtual Assistants Group
“I have more time to devote
to member issues and/or my
own business.”

14. What You Will Learn Today
● The Tech Effect — why it’s harder to grow
● The Lifesaver Hack to save time and unlock growth
● What you can do today

15. A free event tool at the end

16. Say “Hi!”

17. Terry Ibele

18. Donald Cowper

19. 50,000 membership managers use Wild Apricot
everyday
10 years old!

20. #1 Membership Management Software Provider

21. A Story for All Membership Organizations
Associations Clubs Nonprofits
…. And everything in between

22. Ray
Designed by Asierromero -

24. Growth Slump

25. The Heart of the Association: Personal Relationships

26. Excel nightmare!
Stacks of
paperwork :(
Chasing down
members for
renewals
A dozen
other
systems!!
Events….ughh Gotta go to the
bank...again.
All on your own.

27. Calling All Members

28. Monthly Meet & Greets

29. Quarterly Conferences

30. 15% Membership Growth Target

33. The Right Diagnosis

34. The Tech Effect

35. The Tech Effect
1. Brain Changes
2. Everything Everywhere
3. Personalization
4. Payments

36. The Tech Effect 1 — Brain Changes
Designed by Maestro99 - Freepik.com

39. “It would be
one thing if the
ill effects went
away as soon
as we turned
off our
computers and
mobiles. But
they don’t.”
— Nicholas Carr
Author, The Shallows: What the Internet Is Doing to Our Brains

40. Smartphone
ownership for
people over the
age of 65 grew
58% last year.
Pew Research
Source: BCG from Pew Research Center Data January 2014 The Web at
25 in the U.S. / July 2015 Technology Device Ownership: 2015
Designed by Asierromero -
Freepik.com

42. The Tech Effect 2 — Everything Everywhere

43. The Mobile Tipping Point
2014 — Adults began to
spend more time
accessing digital media
from their mobile devices
than from desktops or
laptops.
Kleiner Perkins Caufield & Byers report "Internet Trends 2015"
http://www.kpcb.com/blog/2015-internet-trends

44. How Does Your Website Look On A Mobile Device?

47. The Tech Effect 3 — Personalization

48. 73% of consumers prefer to
buy products from companies
that personalize their
experience.
Accenture
https://www.accenture.com/us-en/insight-earn-customer-trust-personalization-research

49. Hi, Donald
People opened
personalized emails 29%
more than non-
personalized emails.
Plus, they clicked on a
link in a personalized
email 41% more.
Experian Marketing Service
http://www.experian.com/marketing-services/email-market-study-
2013.html

50. Impersonal Email Blasts

51. Subject: REGISTRATION OPEN for SMA Quarterly Conference on Oct 11!
Body:
Our best conference yet on everything to do with Sports Massage Therapy is on October 11. Registration
is open!
Join us for a full day of education, training, the latest technology & techniques, and networking. This is the
biggest industry event in the State! Here’s a snippet of what’s in store:
● Two keynotes: Ashley Spires and David Booth
Choose from a dozen sessions, including our popular panel of sports therapists and physicians
Breakout session presenters include Helaine Becker, Anne Carter, Shane Peacock, and Stinson
A networking event afterwards
Go to tsma.com/events to download the registration form. Then, mail the form and make out the
check to: Ray, TSMA.
See you on the 11th!
-Ray and the Board

54. The Tech Effect 4 — Payments
Designed by Rocketpixel - Freepik.com

55. In the last 12 years, online
sales have shot up 500%.
Statistica
http://www.statista.com/statistics/271449/annual-b2c-e-commerce-sales-in-the-united-states/

56. In 2014, over half of all
online purchases were
made from a mobile
device.
Monitise
http://www.monitise.com/what-we-think/2014/06/25/important-mobile-engagement-2014/

57. The Tech Effect
1. Brain Changes
2. Everything Everywhere
3. Personalization
4. Payments

58. 1. Provide Payments and Registration Online
The 5 Key Changes

59. 1. Provide Payments and Registration Online
2. Automate Renewals
The 5 Key Changes

60. 1. Provide Payments and Registration Online
2. Automate Renewals
3. Use Data to Personalize at Scale
The 5 Key Changes

61. 1. Provide Payments and Registration Online
2. Automate Renewals
3. Use Data to Personalize at Scale
4. Constantly Send Reminders
The 5 Key Changes

62. 1. Provide Payments and Registration Online
2. Automate Renewals
3. Use Data to Personalize at Scale
4. Constantly Send Reminders
5. Deliver an Up-To-Date, Mobile Website
The 5 Key Changes

63. The Lifesaver Hack

64. 1. Provide Payments and Registration Online
2. Automate Renewals
3. Use Data to Personalize at Scale
4. Constantly Send Reminders
5. Deliver an Up-To-Date, Mobile Website
Membership Management Software
Membership
Management
Software

65. Q: Have You Heard of Membership Management Software?
Membership
Management
Software

67. Ray’s Actual Results: 25% Growth in Members

68. Designed by Asierromero -

71. “This is by FAR the earliest we have ever sold out a ski trip...
Our President and Board are also tremendously impressed.”
— Gary Rubens, Past President, Web Administrator

72. “We decided to go with Wild Apricot and it’s been nothing but a pleasure. We
thought we had 140-160 [members] and now we’re up to 220 and it has really
helped us increase our membership."
— Marvin Hancock, Treasurer

73. “When I first started, our membership database was located on my laptop and
nowhere else, and everything was being done manually. We became clients of
Wild Apricot in 2012...It has freed-up so much of my time.”
— Chris Elkanick, Membership Coordinator/Administrative Director

74. #1 Membership Management Software Provider

76. Try it Free for 30 Days

78. The Ultimate Event Planning Checklist

80. Any Questions?

81. THE END