The document summarizes a webinar about using events to convert guests to members. It discusses setting up events in Wild Apricot to automatically add guests to a database. It also recommends writing a thank you email and pitch email to send to guests after an event to encourage them to become members. The webinar covers how to find guests in the database and send them the follow-up emails post-event.

1. Instructor
Farhad Chikhliwala
Thursday, Oct 15, 2015
3:00 – 4:00 PM (ET)
Build. Connect. Grow. Membership & more.
US Call in #: +1 (312) 878-0511
CANADA Call in #: +1 (647) 497-9429
Access Code: 174-924-524
@wildapricot

2. Terry Ibele
Apricot-in-training
Digital Coordinator
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US Call in #: +1 (312) 878-0511
CANADA Call in #: +1 (647) 497-9429
Access Code: 174-924-524
@wildapricot

3. We are recording this webinar
Yes! We will be sharing the recording of this webinar with
you in a follow up email.
US Call in #: +1 (312) 878-0511
CANADA Call in #: +1 (647) 497-9429
Access Code: 174-924-524
@wildapricot #webinarchat

4. Our Workshop Presenter
Farhad Chikhliwala
Marketing Project Manager
“How can I help you increase your membership?”
● Since joining Wild Apricot in early 2015, he’s been
integral to many initiatives including our blog, podcasts,
and expert webinars.
US Call in #: +1 (312) 878-0511
CANADA Call in #: +1 (647) 497-9429
Access Code: 174-924-524
@wildapricot #webinarchat

5. Poll
Do you follow up with Guests after events?
US Call in #: +1 (312) 878-0511
CANADA Call in #: +1 (647) 497-9429
Access Code: 174-924-524
@wildapricot #webinarchat

6. Why do Events matter?
● Events are usually a USP (Unique Selling Point)
● Just holding a fun event is not enough
● Think of your events as strategic growth opportunities.
US Call in #: +1 (312) 878-0511
CANADA Call in #: +1 (647) 497-9429
Access Code: 174-924-524
@wildapricot #webinarchat

7. Strategy of Converting Guests to Members
Hold an
AMAZING event!
Separate Members &
Guests through the
signup form
Identify Guests after
your event and
convince them to join!
Publicise your event &
attract new guests
US Call in #: +1 (312) 878-0511
CANADA Call in #: +1 (647) 497-9429
Access Code: 174-924-524
@wildapricot #webinarchat

8. How to...
● Use Wild Apricot features to automatically add guests
into your database
● Write post-event follow-up emails
● Search for Guests and send them the emails
What We’ll be Covering Today
US Call in #: +1 (312) 878-0511
CANADA Call in #: +1 (647) 497-9429
Access Code: 174-924-524
@wildapricot #webinarchat

9. Part 1: Pre-event
● Change the settings in the event module
● Write follow-up emails
Q&A period
Part 2: Post-event
● Search for Guests in your database
● Send them emails
2 Parts of the Workshop
US Call in #: +1 (312) 878-0511
CANADA Call in #: +1 (647) 497-9429
Access Code: 174-924-524
@wildapricot #webinarchat

10. Let’s Get Started!
US Call in #: +1 (312) 878-0511
CANADA Call in #: +1 (647) 497-9429
Access Code: 174-924-524
@wildapricot #webinarchat

11. Workshop Summary
Guests are non-members who register for events
Guests are ideal candidates to become paying members
When creating an event, change event settings to add guests into your database
Write two emails:
a. Thank-you email
b. Pitch email
After the event, find guests in your database
Send out the two emails to guests US Call in #: +1 (312) 878-0511
CANADA Call in #: +1 (647) 497-9429
Access Code: 174-924-524
@wildapricot #webinarchat

12. Questions!

13. Step-by-step instructions in the mini-course

14. Join a live demo with Wild Apricot!
In this demo, you will learn how to:
● add and/or import contacts to your membership database
● create and modify membership levels, fees and renewal
policies
● manage events using the events module
● compose and send out email blasts to different member
groups
● manage your finances
● ...plus get all your questions answered on the spot.
A Live Demo with Alain Lo
Tech Support
Register here: wildapricot.com/wild-apricot-demo-
registration

15. Build. Connect. Grow. Membership & more.
Thank you for participating in our workshop!
www.wildapricot.com
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day trial – risk
free!
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Management Software 3 years in a row.

16. We have recorded this webinar and
will be sharing it with you.
Build. Connect. Grow. Membership & more.
THANK
YOU!