Sometimes the biggest obstacle to developing an online marketing strategy is simply not knowing how to get started. But if you understand your buyers and know how you can help solve their problems, a strategy will naturally begin to take shape. Use this simple, interactive template to begin planning your next marketing or PR strategy.

1. WHO BUYER PERSONA
Description
Who is this person?
What problems does the buyer have?
WHAT Problems you solve for this buyer
Why are they buying from you?
WHY How are you remarkable?
What value do you bring?
Proof
Credibility indicators, media/analysts,
testimonials, etc.
WHERE Where are they?
Google, blogs, Facebook, Twitter, etc.
HOW Your company personality
What kind of company are you?
Creative/Design
Look and feel
Tone of voice
Language you’d use
Keyword phrases
What buyers type into search engines
Marketing tactics & content strategy
Blog, Twitter, YouTube, email newsletter,
Google Ads, e-books, webinars, podcasts, etc.
WHEN Things to do today Things to do next week
1.)______________________________ 1.)________________________________________________
2.)______________________________ 2.)________________________________________________
M A R K E T I N G & P R S T R A T E G Y
P L A N N I N G T E M P L A T E
Understanding your customers and creating content especially
for them is the key to reaching your audience. Use this interactive
template to strategically develop your next plan.
http://bit.ly/NewRules5e
Developing a planning template is a great start to building a solid marketing strategy. Learn more about
how to publish your content online and successfully drive your customers to action.