Werner Vogels focused his 15 minute presentation on how the cloud and lean principles provide advantages for enterprises, not just startups. HRH Prince Constantijn discussed how the EU is trying to adapt regulations to help entrepreneurs through creativity, innovation and growth, but change is needed since the future is unknown. Andrew Keen's book claims social networks don't satisfy real individual needs for privacy and secrecy. Alex Huot discussed the athletes hub created for the 2012 London Olympics to better connect athletes and fans online through discovery, sharing and engagement. Mark Randall discussed how solo brainstorming is more effective for creativity than group efforts. Steve Keil talked about how big businesses stifle innovation and motivation through culture and hierarchy. Jonathan Mac