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Social Media Presentation- Why You Should Have a Company Blog

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Social Media Presentation- Why You Should Have a Company Blog

  1. 1. Blogging as a Form of Marketing<br />Why You Should Use <br />Social Media<br />
  2. 2. Internet Usage of N. America<br />Internet Usage<br />Source: North America Internet Usage Statistics- http://bit.ly/eGiWJg <br />
  3. 3. Social Media<br />Predicted that 90% of U.S. Internet users visit a social media site at least once a month<br />“Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content<br />Examples: Social Networking, Widgets, RSS, Chat Rooms, Blogs<br />SoME<br />Source: US Digital Year in Review<br />
  4. 4. Blogs<br />Blog: short for “web log”- a journal that is available on the web and updated regularly<br />77% global active internet users read blogs<br />31% read daily, 40% read weekly<br />More than 133,000,000 blogs recorded since 2002<br />Blogs<br />Source: Social Media Stats and Web 2.0- http://bit.ly/e9e9c8<br />
  5. 5. Pros of Using Blogs<br />Improve search engine optimization<br />Humanize the company<br />Increase effectiveness of other social media marketing<br />Pros<br />
  6. 6. Improved SEO<br />Source: Data from over 1,500 small businesses- http://bit.ly/XDkQV<br />
  7. 7. Humanize<br />Blogs give faceless corporations a face<br />Allow companies to have dialogue with customers<br />Can offer assistance based on customers replies to blog posts<br />Humanize<br />
  8. 8. Improve Effectiveness of Other SoME<br />Average # of Twitter Followers<br />Source: Data from over 2,000 businesses- http://bit.ly/a6SrWH<br />Improve Effectiveness of other SoME<br />
  9. 9. Cons of Using Blogs<br />No way to accurately measure ROI<br />Time consuming<br />Cons<br />
  10. 10. Recommendations<br />Know what you want from your blog<br />Create a blog and update it at least once a week<br />Measuring effectiveness<br />
  11. 11. Sources (In order of use)<br />“North American Internet Usage Statistics, Population and Telecommunications Reports.” Internet World Stats. <http:// www.internetworldstats.com/stats14.htm>. <br /> <br />comScore 2010 Digital Year in Review. Feb 7, 2011. < http://www.comscore.com/Press_Events/ Presentations_Whitepapers/ 2011/2010_US_Digital_Year_in_Review>. <br /> <br />The State of Inbound Marketing 2010. Feb 2010. < http://www.hubspot.com/Portals/53/docs/resellers/reports/ state_of_inbound_marketing.pdf>.<br /> <br />“49 Amazing Social Media, Web 2.0 and Internet Stats.” Social Media, Web 2.0 And Internet Stats. Jan 12, 2009. < http:/thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats>.<br /> <br />Burnes, Rick. “Study Shows Small Businesses that Blog get 55% More Website Visitors.” HubSpot’s Inbound Internet Marketing Blog. Aug 17, 2009. <http://blog.hubspot.com/blog/tabid/6307/bid/5014/ Study-Shows-Small-Businesses-That-Blog-Get-55More-Website-Visitors.aspx>.<br /> <br />“Analysis of Lead Generation Best Practices Used by Over 1,400 Small- and Medium-Sized Businesses.” The State of Inbound Lead Generation. Mar 2010. <http://www.hubspot.com/Portals/53/docs/ inbound_marketing_best_practices.pdf>.<br /> <br /> <br />Your B®and At Risk? Or Ready for Growth? <http://www.alterian.com/resource-links/campaigns/ brandsatrisk/brands-at-risk-nc.pdf/>.<br /> <br /> <br />Zhu, Lily. “Small Businesses That Blog Have 102% More Twitter Followers.” Hubspot’s Inbound Internet Marketing Blog. Jan 07, 2010. < http://blog.hubspot.com/blog/tabid/6307/bid/5459/Small-Businesses-That- Blog-Have-102-More-Twitter-Followers.aspx>.<br /> <br /> <br />Evans, Mark. “Social Media Should Be a Corporate No-Brainer But…” Social Media Today. Aug 15, 2010. < http:// socialmediatoday.com/markevans/156844/social-media-should-be-corporate-no-brainer>.<br />

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