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WILL EVANS
@SEMANTICWILL
WILL@TLCLABS.CO
CONSIDERATIONS OF COGNITION
LEAST EFFORT
HUMAN FINATUDE
PEOPLE MAKE MISTAKES
MEMORY IS COMPLICATED
PEOPLE ARE SOCIAL
ATTENTION
Video: http://buff.ly/1shq9FK
PERCEPTION ISN’T REALITY
The bar in the center is a solid colour. Not a gradient.
OUR MINDS CREATE OUR PERCEPTION
PEOPLE CRAVE DOPAMINE
UNCONSCIOUS PROCESSING
MENTAL MODELS
VISUAL SYSTEMS
PRINCIPLES
UX GUIDELINES
YOU ARE NOT THE USER
EMPATHY FIRST
Customer Hypothesis
UNDERSTAND THE REAL PROBLEM
MAKE THINGS SIMPLE
DO NO HARM
PRINCIPLES OF USER EXPERIENCE DESIGN
ARTICULATE CONTEXT
FIRST IMPRESSIONS
SIMPLICITY
BE CREDIBLE
VISUAL HIERARCHY
INFORMATION SCENT
WAYFINDING
AVOID JARGON
EFFICIENCY
ROBUST MULLIGAN!
CLOSE THE LOOP
RESONATE
USE SURPRISE!
Video: http://buff.ly/1oj8lMR
USE CONSTRAINTS APPROPRIATELY
VISUAL DESIGN PRINCIPLES
WHITE SPACE
WHITE SPACE
Video: http://buff.ly/1shrSej
CONTRAST
SIMILARITY
EMPHASIS
PROXIMITY
REPETITION
HARMONY
UNITY
IDEOLOGY
http://buff.ly/1qtpxS3
Thank you!
WILL EVANS
@semanticwill
Good Design is Honest: Cognitive Science to UX Design Principles
Good Design is Honest: Cognitive Science to UX Design Principles
Good Design is Honest: Cognitive Science to UX Design Principles
Good Design is Honest: Cognitive Science to UX Design Principles
Good Design is Honest: Cognitive Science to UX Design Principles
Good Design is Honest: Cognitive Science to UX Design Principles
Good Design is Honest: Cognitive Science to UX Design Principles
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Good Design is Honest: Cognitive Science to UX Design Principles

This is a simple introduction to the cognitive science of perception leading into an exploration of user experience design principles as well as fundamentals of visual design.

Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, Theory of Constraints, and Service Design with global enterprises from NYC to Berlin to Singapore. As Chief Design Officer, he works with a select group of clients undergoing Lean and Agile transformations across the entire organization. Will earned his Jonah® from AGI, and serves on the Board of Advisors for Rutgers CX (Customer Experience) Program. Formerly, he was Design Thinker-In-Residence at NYU Stern.

Will was previously the Chief Design Officer at PraxisFlow. Before that, he served as Managing Director of TLCLabs, the world’s leading Lean Design Innovation consultancy where he brought LeanUX, Lean and Kanban to large media, finance, and healthcare companies.

Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in design innovation, user experience strategy and research. His roles include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl – a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.


Recent talks:
Introducing The Theory of Constraints
Exploration & Exploitation Mindsets in Design-Driven Enterprises
Redesigned to Disrupt: A Systems Thinking Approach
Design Thinking: Beyond the Bounds of Your Own Head
Introduction to Kanban for Creative Agencies
Framing LeanUX: Epistemology and Complexity in Product Design
Introduction to Lean UX Branding

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This is a simple introduction to the cognitive science of perception leading into an exploration of user experience design principles as well as fundamentals of visual design. Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, Theory of Constraints, and Service Design with global enterprises from NYC to Berlin to Singapore. As Chief Design Officer, he works with a select group of clients undergoing Lean and Agile transformations across the entire organization. Will earned his Jonah® from AGI, and serves on the Board of Advisors for Rutgers CX (Customer Experience) Program. Formerly, he was Design Thinker-In-Residence at NYU Stern. Will was previously the Chief Design Officer at PraxisFlow. Before that, he served as Managing Director of TLCLabs, the world’s leading Lean Design Innovation consultancy where he brought LeanUX, Lean and Kanban to large media, finance, and healthcare companies. Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in design innovation, user experience strategy and research. His roles include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl – a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science. Recent talks: Introducing The Theory of Constraints Exploration & Exploitation Mindsets in Design-Driven Enterprises Redesigned to Disrupt: A Systems Thinking Approach Design Thinking: Beyond the Bounds of Your Own Head Introduction to Kanban for Creative Agencies Framing LeanUX: Epistemology and Complexity in Product Design Introduction to Lean UX Branding

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