Good Design is Honest: Cognitive Science to UX Design Principles

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This is a simple introduction to the cognitive science of perception leading into an exploration of user experience design principles as well as fundamentals of visual design. Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, Theory of Constraints, and Service Design with global enterprises from NYC to Berlin to Singapore. As Chief Design Officer, he works with a select group of clients undergoing Lean and Agile transformations across the entire organization. Will earned his Jonah® from AGI, and serves on the Board of Advisors for Rutgers CX (Customer Experience) Program. Formerly, he was Design Thinker-In-Residence at NYU Stern. Will was previously the Chief Design Officer at PraxisFlow. Before that, he served as Managing Director of TLCLabs, the world’s leading Lean Design Innovation consultancy where he brought LeanUX, Lean and Kanban to large media, finance, and healthcare companies. Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in design innovation, user experience strategy and research. His roles include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl – a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science. Recent talks: Introducing The Theory of Constraints Exploration & Exploitation Mindsets in Design-Driven Enterprises Redesigned to Disrupt: A Systems Thinking Approach Design Thinking: Beyond the Bounds of Your Own Head Introduction to Kanban for Creative Agencies Framing LeanUX: Epistemology and Complexity in Product Design Introduction to Lean UX Branding

Design Technology

WILL EVANS
@SEMANTICWILL
WILL@TLCLABS.CO

PERCEPTION ISN’T REALITY
The bar in the center is a solid colour. Not a gradient.

Customer Hypothesis
UNDERSTAND THE REAL PROBLEM

USE SURPRISE!
Video: http://buff.ly/1oj8lMR

WHITE SPACE
Video: http://buff.ly/1shrSej

What's hot

A talk given at the Melbourne Cynefin meetup. A set of riffs on how to facilitate teams exploring the Complex Domain. Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, DevOps, and LeanUX with global corporations from NYC to Berlin to Singapore. As Chief Design Officer at PraxisFlow, he works with a select group of corporate clients undergoing Lean and Agile transformations across the entire organization. Will is also the Design Thinker-in-Residence at New York University's Stern Graduate School of Management. Will was previously the Managing Director of TLCLabs, the world's leading Lean Design Innovation consultancy where he brought LeanUX and Design Thinking to large media, finance, and healthcare companies. Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in service design innovation, user experience strategy and research. His roles include directing UX for social network alanysis & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect working in Knowledge Management, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science. He lives in New York, NY, and drinks far too much coffee. He Co-Founded and Co-Chaired the LeanUX NYC conference now in it’s 6th year, founded the LEAD SUMMIT NYC, and was also the User Experience track chair for the Agile 2013 and Agile 2014 conferences.

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My experience and research has shown that design thinking empowers employees and teams, enabling them to create a more resilient, value-focused organizational culture. Innovation-driven growth at the organizational level requires a multidisciplinary approach to designing systems that create the right conditions for self-organizing teams to explore and create while maintaining system hygiene. To achieve that growth, leaders and managers must adopt a strategy for fostering new thinking, practices, and processes that convert strategy both laterally and vertically into new value. To foster the right kind of environment, you must manage the boundaries of the teams, establishing the right cadence and rituals to ensure trust and psychological safety. “Organizations that operate from the authoritarian, hierarchical, command and control model, where the top leaders control the work, information, decisions, and allocation of resources, produce employees that are less empowered, less creative, and less reductive.” – Journal of Strategic Studies, Creativity and Innovation: The Leadership Dynamics. In this talk, we’ll discuss boundaries, policies, cadence for self-organizing teams, then cover the key principles and practices of design thinking and how it can be leveraged by agile teams to collaboratively test new options and create new value. Design thinking all comes down to the collaboration utilizing divergence and convergence: acquire and synthesize insights, formulate hypotheses, prototype solutions, and ruthlessly test them with real customers. We’ll cover that with a case study of how an infrastructure engineering team transformed themselves from waterfall to agile, while learning the key practices of design thinking to reduce the lead time for delivering services and systems from 9 months to days, and in some cases, hours. The key aspects of Design Thinking we’ll cover: The importance of trust, boundaries, and candor for team dynamics; Customer-Centricity. Who are they? What are their challenges? What are their ‘jobs-to-be-done’? Empathy and Understanding to engaging with customers in their context; Validate through experimentation that the team is solving the right problem; Bringing the whole team together to collaboratively explore the problem space and engage in divergent and convergent exercises; Prototype lightweight solution hypotheses to ensure that the problems are solved before scaling out and investing in delivering the product or service to customers; When design thinking is appropriate, and when it’s a waste of time (when a user story is simple, simply do it!)

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An updated presentation delivered at PwC in Melbourne Australia Will Evans explores the convergence of practice and theory using Lean, Design Thinking, Theory of Constraints, and Service Design with global enterprises from NYC to Berlin to Singapore. He works with a select group of clients undergoing Lean and Agile transformations across the entire organization. Will earned his Jonah® from AGI, and serves on the Board of Advisors for Rutgers CX (Customer Experience). Formerly, he was Design Thinker-In-Residence at NYU Stern. Will was previously the Managing Director of TLCLabs, the world's leading Lean Design Innovation consultancy where he brought LeanUX, Lean and Kanban to large media, finance, and healthcare companies. Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in design innovation, user experience strategy and research. His roles include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science. Will is passionate about coffee, so much so that he started his own brand of organic single-origin coffee beans. He Co-Founded and Co-Chaired the LeanUXNYC conference, Founded the AgileUX NYC conference, and was also the User Experience track chair for the Agile 2013/2014 conferences.

Facilitating Complexity: Methods & Mindsets for Exploration

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In this talk, Organizational Designer and Strategy consultant Will Evans poses these five provocative questions which he will explore with wit, a bit of biting sarcasm, and a healthy dose of compassion: How can companies develop product design processes that help the organization adapt to change when nobody likes change? How can companies foster emergent innovation within the organization while spending all day in countless meetings? How can leading enterprises approach digital transformation when they all seem to fail miserably at it? What are the principles of a resilience strategy for companies that can’t seem to figure out what the hell they are doing? Why is becoming a “Design-Driven Organization,” so damn hard, probably a pipe dream, and why most advice from experts, consultants, and UX thought-leaders isn’t just wrong, it’s probably a fraud? Learn new frames to revitalize your product design organization, to gain cooperation, to improve strategic thinking and creative problem solving, to boost performance, and to extract maximum benefit from new options. In this talk, we’ll hope to discuss: Designing organizational resilience. Move from competing agendas to organizational alignment. See the “big picture” of the complexities of systems-wide change. Enable creativity and flexibility in problem solving. Leverage problems & dilemmas to enhance organizational strategy. Ready your organization to create new options.

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It could be argued that tribes, communities of practice, organizations, and societies accrete symbolic systems that forge a common language over time to accomplish tasks usually related to the preservation, extension of power, and access to resources needed to continue to flourish and allow these networks within boundaries to feel a sense of agency and empowerment. Indeed, when one group or tribe within a larger ecosystem feels threatened or produces radical new ideas, the heretical rebels leverage common metaphors, symbols, and tactics to achieve strategic goals – at first rebelling against the existing power structure (writing manifestos, throwing molotov cocktail), supplanting the existing “high priests”. Eventually, though, they develop the same rituals that previous power structure utilized to maintain and extend their power base – the heretics eventually become the high priests of a new caste system and then anoint their own saints. We have seen this evolution in social systems and the accretion of ‘webs of signification’ in the context of IT in general and software design and development in particular. The anthropologist Clifford Geertz said that “man is an animal suspended in webs of significance he himself has spun, I take culture to be those webs,” which can inform our understanding of tribes in a software enterprise setting. With each new principled-based movement within IT, from RUP to Agile, to Lean Software, to Lean UX and more recently DevOps and Lean Startup, the new tribe has the need to extend it’s power base beyond the context for which it was originally intended. Even if each tribe armed with their own methods and practices makes sense at a given time and place, this does not necessarily mean it’s appropriate or strategic from a systems, wholistic, enterprise, or societal perspective. This notion is important in making strategic decisions from an enterprise perspective in terms of which ideology to deploy, how to allocate resources, and how to ensure that across the portfolio of potential ‘bets’ the appropriate methods are deployed. This tension – between tribes that wish to enjoy greater agency by proselytizing their ideology and methods into other domains, and the needs of the organization, which seeks balance across multiple competing factions to actually achieve enterprise-wide goals, is the primary challenge faced by leaders. We’ll explore these notions, and seek to understand the various roles, practices, and methods that are either local-optima or more global in perspective, to seek to provide a framework for decision-making in uncertain and turbulent times. We’ll unpack the relationship between different horizons from probable to possible, and provide some heuristics for when things like Design Thinking or LeanUX are most appropriate, and when Agile, PMBOK, or ITIL frameworks might be the most authentic satisficing lens through which to make decisions.

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This is an introduction to Kanban. Creative agencies, like most organizations that do knowledge work, are defined by the projects they deliver that (hopefully) delivers value for the clients. Most agencies also struggle with multiple competing stakeholders, multiple client engagements, tight deadlines and long hours – it’s amazing any creative work happens at all. Most projects – brand campaigns, websites, landing pages, social, pr, direct, everything, can be viewed as a process - a series of steps or tasks that achieve some desired result – delivery of the project, a happy client, drinks in Tribeca. There are all kinds of processes - simple and complex, individual and team, quick and time-consuming. Sometimes large or over-arching processes consist of a series of smaller processes. Kanban is a tool for managing the flow of materials or information (or whatever) in a process. Not having the materials, whether it is a part, a document, or customer information, at the time you need it causes delay and waste. On the other hand, having too many parts (too much design, creative briefs, design assets, code) on hand or too much work in process (WIP) is also a form of waste. Kanban is a tool to learn and manage an optimal flow of work within the process. It can also (potentially) make working in agencies a more human, and humane, place to do one’s best work. Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, and LeanUX with global corporations from NYC to Berlin to Singapore. As Chief Design Officer at PraxisFlow, he works with a select group of corporate clients undergoing Lean and Agile transformations across the entire organization. Will is also the Design Thinker-in-Residence at NYU Stern's Berkley Center for Innovation and Entrepreneurship. Will was previously the Managing Director of TLCLabs, the world's leading Lean Design Innovation consultancy where he has brought Lean Startup, LeanUX, and Design Thinking to large media, finance, and healthcare companies. Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in design innovation, user experience strategy and research. His roles include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science. He lives in New York, NY, and drinks far too much coffee. He Co-Founded and Co-Chaired the LeanUX NYC conference, and is the User Experience track chair for the Agile 2013 and Agile 2014 conferences.

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By WIll Evans, Director of User Experience Design, TLC Labs "What people say is not what people do" - Cheskin There has been a lot of hot air about "getting out of the building", and "just go talk to customers", but rarely are those statements backed up with strategic and tactical advice about HOW and WHY. Well, this talk is meant to help. Honestly, getting out of the building and talking to customers is only valuable when done right. As my old martial arts sensei used to say, "practice doesn't make perfect, perfect practice makes perfect!" Design Ethnography is usually conducted to gain a *deep* understanding of the our target customers in order to apply a customer-centered approach to the product strategy. Design ethnography takes the position than human behavior and the ways in which people construct and make meaning of their worlds and their lives are highly variable, locally specific as well as intersubjectively reflexive. One primary difference between ethnography and other methods of user research is that ethnography assumes that we must first discover what people actually do, the reasons they give for doing it, and just as importantly, how they feel while doing it, before we can assign to their actions and behaviors interpretations drawn from our own experiences. Many people believe that design ethnography is only viable in the context of "Big Upfront Design", while many Agile and Lean teams believe they simply don't have the time, or that big upfront design is synonymous with waste. During this talk, we'll explore various myths, methods of ethnography, and ways in which agile or lean teams may use it to gain deeper insights into customer behaviors to create richer experiences without waste. Questions I may answer in this talk: What is design ethnography? What are some of the qualitative and quantitative methods? Isn't Design Ethnography and LeanUX contradictory? When and where is design ethnography appropriate for teams? Is Design Ethnography appropriate only with Big Upfront Design Research? How can teams use Design Ethnography for sense-making? What are the practical steps for engaging in design ethnography tomorrow? Will Evans is the Director of User Experience Design and Research at The Library Corporation as well as TLCLabs, the enterprise innovation lab. At TLC, Will is responsible for working across the organization to create extraordinary user experiences and new product innovations. Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in interaction design, information architecture, and user experience strategy. His experiences include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. Mr. Evans’ research and design has been featured in numerous publications including Business Week, The Econom

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Introduction to UX Research: Designing Surveys That Don't Suck!

William Evans

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Concierge & Pitch MVP

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