Read more info: http://www.webpagefx.com/How-much-should-web-site-cost.html As the web design marketplace continues to evolve and change, this document looks at the current cost of designing a modern website and answers the question how much should a website cost in today's marketplace.

1. How Much Does a Website
Cost?
Research by WebpageFX
Full Service Internet Marketing Company
http://www.webpagefx.com/

2. AGENDA
1
Introduction
2
History
3
Responsive Sites & Competition
4
Breakdown of Site Components
5
Site Examples

3. THE BIG QUESTION
How Much Does a Website Cost?
Frequently asked,
Rarely answered!

4. WHAT WE DID FOR THIS
ARTICLE
WebpageFX team of
• web designers
• developers
• marketing
specialists
Examined:
Important Factors
• historical costs
• design components
• current web features/costs

5. HISTORY OF WEBSITE COSTS
Small Business Website
Less than 25 employees in a small city
15 page site, web hosting, email, domain, aesthetic quality 7/10
Time Period
Expected Cost
• 1995 - 1997
• 7,500 to $12,000
• 1998 - 2000
• 6,000 to $10,000
• 2001 - 2004
• $2,500 to $4,500
• 2005- 2009
• $2,000 to $7,500
• 2010 - 2012
• $2,500 to $8,500
• 2013
$10,000
• 2,000 to

6. RESPONSIVE WEBSITE
DESIGN
232+ possible
screen sizes
Graphic by mobile.smashingmagazine.com

7. RESPONSIVE WEBSITE
DESIGN
Responsive design - 20% price increase
Better Design, Functionality, User Experience, ROI
Graphic by masterthenewnet.com

8. COMPETITION
Growing competition drives prices down 10%
• Last decade: 10x more competitors in web market
• Jobs for web developers: expected 22% increase in 2020
Photo: www.stevewiens.com

9. FREE WEB TOOLS
Free Tools
•CoffeeCup Free HTML Editor, Notepad++, Firebug, GIMP

10. FREE WEB TOOLS
Advantages
Disadvantages
• Free/low cost
• Low quality
• Do-it-yourself
• No unique identity
• Change whenever
you want
• Use a template many
others have used
• No branding
• Less traffic

11. COST CALCULATOR
WebpageFX developed a website cost
calculator

12. DESIGNING YOUR SITE
To Stand Out from the Crowd
• Better content
• Flash designs
• Online videos
• Interactive applications

13. BREAKDOWN OF SITE
COMPONENTS
Domain Name
• Online Fingerprint
• Specific to You
• Register Annually
• Online Identity
• Establishes Credibility
COST: $9/year

14. BREAKDOWN OF SITE
COMPONENTS
Hosting
• Allows your website to be online
• Web host provides space on server
• Quality affects loading time, tech support, future expansions
COST: $75 to 200/year
Image by bestfloridawebdesign.com

15. BREAKDOWN OF SITE
COMPONENTS
Web Design and Graphics Development Time
• Amount of time to build site
• Design, layout, colors, fonts, text
• Extremely important: attract or repel visitors
COST: 60 to 150 hours (based on 15 page website)

16. BREAKDOWN OF SITE
COMPONENTS
Site Maintenance
• Updating and Managing website once online
• Ensuring hardware/software working and up to date
• Improve search engine rankings, keep site functioning.
COST: $500 - $1250/year

17. COST OF SITE
So how much should a site cost?
Let’s review 4 specific web design
and web development projects

18. SITE EXAMPLES
1. Informational or Small Business Site
• 8 to 16 pages
• Custom graphics & stock photos
• Little or no flash
• Web forms sending to email accounts
Project Duration:
30 – 75 days
Cost:
$2,000 - $6,000

19. SITE EXAMPLES
2. Corporate (100+ employees) Site
• 25 to 75 pages
• Heavy flash
• High quality design on all pages
• Extras: Intranet, calendars, search, content management
Project Duration:
60 – 90 days
Cost:
$10,000 - $25,000

20. SITE EXAMPLES
3. Ecommerce Site
• 100 to 1000 products
• Shopping cart with payment gateway integration
• Product descriptions and images
• Sales tax and shipping calculation
Project Duration:
60 – 120 days
Cost:
$5,000 - $15,000

21. SITE EXAMPLES
4. Database Driven Site / Web Application
• 20 – 2,000 Dynamic pages
• Admin control panel for management
• Requires advanced programming skills
• Highly interactive
Project Duration:
90 – 180 days
Cost:
$6,000 - $35,000

22. CONCLUSION
Conclusion:
• Cost varies greatly depending on features, Internet marketing services,
design, aesthetic qualities, and more
• Cost of basic site decreased, need for competitive site increased
• Use cost calculator to determine what’s right for you
• Let us help you! Send us your ideas and we’ll get you a quote:
http://www.webpagefx.com/Free-Web-Design-Quote.php

23. CLOSING
Questions?
Contact US
www.webpagefx.com