SlideShare a Scribd company logo
1 of 40
CREATING
AMAZING
PROFESSIONAL PUBLISHERS ASSOCIATION
A LITTLE BIT ABOUT
CREATIVITY
PREPARATION
INCUBATION
INSIGHT
EVALUATION
ELABORATION
THE FIVE STAGES OF CREATIVITY
INFORMATION
ACCESS
SUPPORT
FOR CREATIVITY TO BLOSSOM YOU
NEED
Photo by Nina Matthews Photography - Creative Commons Attribution License
http://www.flickr.com/photos/21560098@N06
Created with Haiku
Photo by Nina Matthews Photography - Creative Commons Attribution License
http://www.flickr.com/photos/21560098@N06
Created with Haiku
“IF I GAVE PEOPLE
WHAT THEY
THOUGHT THEY
WANTED, THEY
WOULD HAVE SIMPLY
HAD A
FASTER HORSE”
Henry Ford
CREATE THE DEMAND
THAT
ENGAGES
THERE’S THE
CREATIVITY
BEHIND
THE
THERE’S THE
CREATIVITY
AND WE
DO
THAT
ENGAGES
THERE’S THE
CREATIVITY
WHAT CREATIVE
EVENTS DO1. POWER ATTENDEES
2. CREATE GREAT
CONTENT
3. UNLEASH THE POWER
OF SOCIAL MEDIA
4. ENGAGE THE SENSES
5. CREATE A NARRATIVE
HAVE TO
BE ALL
ONE THING IS FOR
SURE, YOUR
EVENTS
TO A FLURRY OF A CONFUSED EXCITEMENT, SECRET CINEMA HAVE
ANNOUNCED THEY ARE RETURNING WITH A NEW PROJECT RUNNING FROM
FEBRUARY 17 UNTIL MARCH 13 2016.
TICKETS WENT ON SALE AT 1PM, THURSDAY DEC 3, COSTING £67.08 FOR A
STANDARD PRICE TICKET AND A HUGE £135.60 FOR A TOP PRICE TICKET.
NO DETAILS OF THE FILM OR THE IMMERSIVE EVENT BUILT AROUND IT HAVE
YET BEEN RELEASED, BUT THE COMPANY HAVE BEEN POSTING MYSTERIOUS
CLUES ACROSS THEIR SOCIAL MEDIA. HERE'S WHAT WE KNOW SO FAR……
Secret Cinema
TELL NO ONE ABOUT YOUR EVENT - CREATIVE MARKETING OR
MADNESS?
WHAT YOUR EVENTS
CAN DO1. POWER ATTENDEES
2. CREATE GREAT
CONTENT
3. UNLEASH THE POWER
OF SOCIAL MEDIA
4. ENGAGE THE SENSES
5. CREATE A NARRATIVE
CREATING
AMAZING
WWW.GALLUSEVENTS.CO.UK

More Related Content

What's hot

Social media for editors
Social media for editorsSocial media for editors
Social media for editors
Kat Tancock
 
Online to impact for slideshare
Online to impact for slideshareOnline to impact for slideshare
Online to impact for slideshare
Kellen MacFadyen
 
Advocacy AND NonProfits Using Storytelling for GOOD
Advocacy AND NonProfits Using Storytelling for GOODAdvocacy AND NonProfits Using Storytelling for GOOD
Advocacy AND NonProfits Using Storytelling for GOOD
Luthras
 

What's hot (20)

Social Media for Social Good
Social Media for Social GoodSocial Media for Social Good
Social Media for Social Good
 
Social Networking For Non Profits
Social Networking For Non ProfitsSocial Networking For Non Profits
Social Networking For Non Profits
 
Social media for editors
Social media for editorsSocial media for editors
Social media for editors
 
Crisis Communications Planning in the Social Media Age - On-Demand Webinar
Crisis Communications Planning in the Social Media Age - On-Demand WebinarCrisis Communications Planning in the Social Media Age - On-Demand Webinar
Crisis Communications Planning in the Social Media Age - On-Demand Webinar
 
Social Media Case Studies
Social Media Case StudiesSocial Media Case Studies
Social Media Case Studies
 
Assignment 2
Assignment 2Assignment 2
Assignment 2
 
Online to impact for slideshare
Online to impact for slideshareOnline to impact for slideshare
Online to impact for slideshare
 
Hustle 101: Networking for Recent Grads
Hustle 101: Networking for Recent GradsHustle 101: Networking for Recent Grads
Hustle 101: Networking for Recent Grads
 
The future is social
The future is socialThe future is social
The future is social
 
On line fundraising
On line fundraisingOn line fundraising
On line fundraising
 
Advocacy AND NonProfits Using Storytelling for GOOD
Advocacy AND NonProfits Using Storytelling for GOODAdvocacy AND NonProfits Using Storytelling for GOOD
Advocacy AND NonProfits Using Storytelling for GOOD
 
Assignment 4
Assignment 4Assignment 4
Assignment 4
 
Social Media for Job Seekers
Social Media for Job SeekersSocial Media for Job Seekers
Social Media for Job Seekers
 
Powerful PR presentations
Powerful PR presentationsPowerful PR presentations
Powerful PR presentations
 
Fundraising with Social Media
Fundraising with Social MediaFundraising with Social Media
Fundraising with Social Media
 
Darian Heyman - Fundraising With Social Media
Darian Heyman - Fundraising With Social MediaDarian Heyman - Fundraising With Social Media
Darian Heyman - Fundraising With Social Media
 
The Main Event
 The Main Event The Main Event
The Main Event
 
Social4good Final
Social4good FinalSocial4good Final
Social4good Final
 
Cultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged GroupCultivating Community: How to Build an Active and Engaged Group
Cultivating Community: How to Build an Active and Engaged Group
 
Wegner CPA B2B Presentation
Wegner CPA B2B PresentationWegner CPA B2B Presentation
Wegner CPA B2B Presentation
 

Viewers also liked

Reisebericht Stolze - Mai 2013 SI/HR
Reisebericht Stolze - Mai 2013 SI/HRReisebericht Stolze - Mai 2013 SI/HR
Reisebericht Stolze - Mai 2013 SI/HR
herbert1977
 
Company Profile Professional
Company Profile ProfessionalCompany Profile Professional
Company Profile Professional
Tonny van Hees
 
Actarit 18699-02-0-api-manufacturer-suppliers
Actarit 18699-02-0-api-manufacturer-suppliersActarit 18699-02-0-api-manufacturer-suppliers
Actarit 18699-02-0-api-manufacturer-suppliers
Acronine-7008-42-6-api
 
Bem estar seja sincero 01-04-12
Bem estar seja sincero 01-04-12Bem estar seja sincero 01-04-12
Bem estar seja sincero 01-04-12
Fernanda Caprio
 
Bilbo aste nagusia programa 2013
Bilbo aste nagusia programa 2013Bilbo aste nagusia programa 2013
Bilbo aste nagusia programa 2013
BASORLEGI
 
Catálogo español urnafim 2013
Catálogo español urnafim 2013Catálogo español urnafim 2013
Catálogo español urnafim 2013
URNAFIM
 
Partes de un computador
Partes de un computadorPartes de un computador
Partes de un computador
alexandra
 

Viewers also liked (20)

Efqm 3c hanna lina werner
Efqm 3c hanna lina wernerEfqm 3c hanna lina werner
Efqm 3c hanna lina werner
 
Reisebericht Stolze - Mai 2013 SI/HR
Reisebericht Stolze - Mai 2013 SI/HRReisebericht Stolze - Mai 2013 SI/HR
Reisebericht Stolze - Mai 2013 SI/HR
 
Company Profile Professional
Company Profile ProfessionalCompany Profile Professional
Company Profile Professional
 
Invitación Evento Presentación The Coach Box
Invitación Evento Presentación The Coach BoxInvitación Evento Presentación The Coach Box
Invitación Evento Presentación The Coach Box
 
Corempresa Nº 11
Corempresa Nº 11Corempresa Nº 11
Corempresa Nº 11
 
Inportancia Virus informaticos
Inportancia Virus informaticosInportancia Virus informaticos
Inportancia Virus informaticos
 
Actarit 18699-02-0-api-manufacturer-suppliers
Actarit 18699-02-0-api-manufacturer-suppliersActarit 18699-02-0-api-manufacturer-suppliers
Actarit 18699-02-0-api-manufacturer-suppliers
 
Enterprise Global Messaging
Enterprise Global MessagingEnterprise Global Messaging
Enterprise Global Messaging
 
Bem estar seja sincero 01-04-12
Bem estar seja sincero 01-04-12Bem estar seja sincero 01-04-12
Bem estar seja sincero 01-04-12
 
[WEBINARIO] Gamificación aplicada y cómo incentivar a nuestros clientes con j...
[WEBINARIO] Gamificación aplicada y cómo incentivar a nuestros clientes con j...[WEBINARIO] Gamificación aplicada y cómo incentivar a nuestros clientes con j...
[WEBINARIO] Gamificación aplicada y cómo incentivar a nuestros clientes con j...
 
Día internacional del libro
Día internacional del libroDía internacional del libro
Día internacional del libro
 
Bilbo aste nagusia programa 2013
Bilbo aste nagusia programa 2013Bilbo aste nagusia programa 2013
Bilbo aste nagusia programa 2013
 
Bernardo houssay (1)
Bernardo houssay (1)Bernardo houssay (1)
Bernardo houssay (1)
 
Catálogo español urnafim 2013
Catálogo español urnafim 2013Catálogo español urnafim 2013
Catálogo español urnafim 2013
 
How to Review Medicare Appeals in the SNF
How to Review Medicare Appeals in the SNFHow to Review Medicare Appeals in the SNF
How to Review Medicare Appeals in the SNF
 
Red and White Shop- The AdVenture Media Case Study
Red and White Shop- The AdVenture Media Case Study   Red and White Shop- The AdVenture Media Case Study
Red and White Shop- The AdVenture Media Case Study
 
La prensa como aparato ideológico del Estado
La prensa como aparato ideológico del EstadoLa prensa como aparato ideológico del Estado
La prensa como aparato ideológico del Estado
 
Partes de un computador
Partes de un computadorPartes de un computador
Partes de un computador
 
The Rise of the Open Source ESB
The Rise of the Open Source ESBThe Rise of the Open Source ESB
The Rise of the Open Source ESB
 
04 marcado-ce sistema-de_calidad-iso13485
04 marcado-ce sistema-de_calidad-iso1348504 marcado-ce sistema-de_calidad-iso13485
04 marcado-ce sistema-de_calidad-iso13485
 

Similar to Creating Creative Events for the Professional Publishers Association Scotland

How The Internet Is Revolutionizing Activism
How The Internet Is Revolutionizing Activism How The Internet Is Revolutionizing Activism
How The Internet Is Revolutionizing Activism
Paige Day
 
FILM 260 Flipbook_Rachel Ha
FILM 260 Flipbook_Rachel HaFILM 260 Flipbook_Rachel Ha
FILM 260 Flipbook_Rachel Ha
Rachel Ha
 

Similar to Creating Creative Events for the Professional Publishers Association Scotland (20)

What might the future of social media look like?
What might the future of social media look like?What might the future of social media look like?
What might the future of social media look like?
 
Ux india - From the Heart: Using empathy to fuel Innovation
Ux india - From the Heart: Using empathy to fuel InnovationUx india - From the Heart: Using empathy to fuel Innovation
Ux india - From the Heart: Using empathy to fuel Innovation
 
Social Media Superpower Tapping Creativity to Mobilize Your Community
Social Media Superpower  Tapping Creativity to Mobilize Your CommunitySocial Media Superpower  Tapping Creativity to Mobilize Your Community
Social Media Superpower Tapping Creativity to Mobilize Your Community
 
Building the Movement: Social Media Tools for Certificate Success
Building the Movement: Social Media Tools for Certificate SuccessBuilding the Movement: Social Media Tools for Certificate Success
Building the Movement: Social Media Tools for Certificate Success
 
Whats Next In Media
Whats Next In MediaWhats Next In Media
Whats Next In Media
 
CS Applied 17: Turning Co-workers into Collaborators
CS Applied 17: Turning Co-workers into CollaboratorsCS Applied 17: Turning Co-workers into Collaborators
CS Applied 17: Turning Co-workers into Collaborators
 
Harnessing the Power of Clicktivism
Harnessing the Power of ClicktivismHarnessing the Power of Clicktivism
Harnessing the Power of Clicktivism
 
What Next In Social Media
What Next In Social MediaWhat Next In Social Media
What Next In Social Media
 
Finding The Social In Fundraising: AFP Northern New England Keynote Address
Finding The Social In Fundraising: AFP Northern New England Keynote AddressFinding The Social In Fundraising: AFP Northern New England Keynote Address
Finding The Social In Fundraising: AFP Northern New England Keynote Address
 
Non Profits and Social Media
Non Profits and Social MediaNon Profits and Social Media
Non Profits and Social Media
 
How The Internet Is Revolutionizing Activism
How The Internet Is Revolutionizing Activism How The Internet Is Revolutionizing Activism
How The Internet Is Revolutionizing Activism
 
Crowdsourcing and its Benefits to Social Causes/Niche Markets
Crowdsourcing and its Benefits to Social Causes/Niche MarketsCrowdsourcing and its Benefits to Social Causes/Niche Markets
Crowdsourcing and its Benefits to Social Causes/Niche Markets
 
Fake news for the masses: evaluating news sources through active learning - L...
Fake news for the masses: evaluating news sources through active learning - L...Fake news for the masses: evaluating news sources through active learning - L...
Fake news for the masses: evaluating news sources through active learning - L...
 
Digital media (1)
Digital media (1)Digital media (1)
Digital media (1)
 
FILM 260 Flipbook_Rachel Ha
FILM 260 Flipbook_Rachel HaFILM 260 Flipbook_Rachel Ha
FILM 260 Flipbook_Rachel Ha
 
Content And Community
Content And CommunityContent And Community
Content And Community
 
Using Social Media to Engage Your Audiences
Using Social Media to Engage Your AudiencesUsing Social Media to Engage Your Audiences
Using Social Media to Engage Your Audiences
 
Film 260 Flip Book
Film 260 Flip BookFilm 260 Flip Book
Film 260 Flip Book
 
Social Media 101 Webinar
Social Media 101 WebinarSocial Media 101 Webinar
Social Media 101 Webinar
 
A Presentation About Community, By The Community
A Presentation About Community, By The CommunityA Presentation About Community, By The Community
A Presentation About Community, By The Community
 

More from William Thomson

More from William Thomson (20)

An Introduction to creative event management
An Introduction to creative event managementAn Introduction to creative event management
An Introduction to creative event management
 
Better meetings and events london
Better meetings and events londonBetter meetings and events london
Better meetings and events london
 
Leslie robertson - audience engagement
Leslie robertson - audience engagementLeslie robertson - audience engagement
Leslie robertson - audience engagement
 
Pauline Coulter - Doing More With Less
Pauline Coulter - Doing More With LessPauline Coulter - Doing More With Less
Pauline Coulter - Doing More With Less
 
Mobile Apps to create Better Meetings and Events. Leslie Robertson.
Mobile Apps to create Better Meetings and Events. Leslie Robertson.Mobile Apps to create Better Meetings and Events. Leslie Robertson.
Mobile Apps to create Better Meetings and Events. Leslie Robertson.
 
Creating compelling events and doing more with less
Creating compelling events and doing more with lessCreating compelling events and doing more with less
Creating compelling events and doing more with less
 
Better meetings and events. William Thomson
Better meetings and events. William ThomsonBetter meetings and events. William Thomson
Better meetings and events. William Thomson
 
Making Apps Work
Making Apps WorkMaking Apps Work
Making Apps Work
 
The Five Event Tech Fears and how to persuade regions, volunteers and members
The Five Event Tech Fears and how to persuade regions, volunteers and membersThe Five Event Tech Fears and how to persuade regions, volunteers and members
The Five Event Tech Fears and how to persuade regions, volunteers and members
 
Event Tech The Horizon
Event Tech The HorizonEvent Tech The Horizon
Event Tech The Horizon
 
How to develop a good looking content marketing plan
How to develop a good looking content marketing planHow to develop a good looking content marketing plan
How to develop a good looking content marketing plan
 
Who Stole My Audience 2015
Who Stole My Audience 2015Who Stole My Audience 2015
Who Stole My Audience 2015
 
How event profs-can-be-mobile-smart
How event profs-can-be-mobile-smartHow event profs-can-be-mobile-smart
How event profs-can-be-mobile-smart
 
Attend Tech Fest 2015
Attend Tech Fest 2015Attend Tech Fest 2015
Attend Tech Fest 2015
 
Attend Tech Fest 2014
Attend Tech Fest 2014Attend Tech Fest 2014
Attend Tech Fest 2014
 
Attend Tech Fest 2014
Attend Tech Fest 2014Attend Tech Fest 2014
Attend Tech Fest 2014
 
Who Stole My Audience?
Who Stole My Audience?Who Stole My Audience?
Who Stole My Audience?
 
Which Events To Attend In 2014
Which Events To Attend In 2014Which Events To Attend In 2014
Which Events To Attend In 2014
 
10 New Event Planner Skills
10 New Event Planner Skills10 New Event Planner Skills
10 New Event Planner Skills
 
Removing Risk From Your Event
Removing Risk From Your EventRemoving Risk From Your Event
Removing Risk From Your Event
 

Recently uploaded

Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
KarakKing
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
ZurliaSoop
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 

Recently uploaded (20)

SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
 
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
Jual Obat Aborsi Hongkong ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan...
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 

Creating Creative Events for the Professional Publishers Association Scotland