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Thailand	
  	
  
Startup	
  Ecosystem	
  
What	
  are	
  you	
  thinking	
  of	
  Thailand?	
  




Tourism	
                Agriculture	
             Car	
  Industry	
  
How	
  about	
  IT	
  industry?	
  
Agenda	
  




   Sta?s?c	
                         Key	
  player	
  in	
  	
  
                                  Startup	
  Ecosystem	
  




   Payment	
                       Interes?ng	
  Startups	
  
Infrastructure	
  
Sta?s?c	
  
Internet	
  Sta9s9c	
  	
  


                              Number	
  of	
  popula9on	
  (2012	
  Est.)	
  :	
  67,091,089	
  
                              	
  
                              Internet	
  Users	
  (2000)	
  	
  :	
  2,300,000	
  
                              	
  
                              Internet	
  Users	
  (June	
  2012)	
  :	
  20,100,000	
  
                              	
  
                              Penetra9on	
  (%	
  Popula9on)	
  :	
  30%	
  
                              	
  
                              Source:	
  	
  
                              hNp://www.internetworldstats.com	
  
                              Na9onal	
  Sta9s9cal	
  Office	
  of	
  Thailand	
  
                              	
  
                              	
  
                              	
  
                              	
  
                              	
  	
  	
  
                              	
  
Facebook	
  Sta9s9c	
  	
  

                              Total Facebook Users (Mar 2013)	
  :	
  18,202,320	
                              	
                              Penetration of population : 27.13%
                              	
                              Penetration of online population : 124.21%	
  
Mobile	
  Sta9s9c	
  	
  

                                            	
  
                                            	
  
                                            	
               Mobile	
  	
         Q3/2012	
                      Q3/2011	
  
                                            	
             Users	
  (Sub.)	
                          Sub.	
              YoY	
  (%)	
  
                                            	
  	
  	
  
                                            	
                  Total	
          80,871,333	
     76,982,728	
             5.05%	
  
                                                              Prepaid	
          71,917,217	
     69,163,728	
             3.98%	
  
                                                             Postpaid	
          8,954,116	
      7,819,000	
             14.52%	
  




           Mobile	
  Market	
  Share	
  
                (Q3	
  2012)	
  
            Source	
  :	
  nbtc.go.th	
  
Mobile	
  Non-­‐voice	
  Revenue	
  




                            Non	
  voice	
  revenue	
  is	
  growing	
  up	
  
                                             (Q3	
  2012)	
  
                                     Source	
  :	
  nbtc.go.th	
  
Mobile	
  Sta9s9c	
  	
  

                     Forecast	
  Number	
  of	
  Smartphone	
  sales	
  (2013):	
  grow	
  by	
  110%,	
  	
  
                     7.5	
  million	
  units [GFK]	
  
                     	
  
                     	
  
                     	
  
                     	
  
                     Forecast	
  	
  (2013)	
  :	
  Android	
  68%	
  share,	
  iOS	
  18%	
  share,	
  then	
  Windows	
  
                     Phone	
  8	
  and	
  Blackberry	
  10	
  [GFK]	
                     	
                     	
                     	
  
                     Forecast	
  Number	
  of	
  3G	
  subs	
  :	
  25	
  Million	
  	
                     Factor:	
  New	
  3G	
  spectrum	
  2.1GHz	
  
                     [hNp://www.bangkokpost.com/learning/learning-­‐from-­‐news/340517/mobile-­‐phones-­‐3g-­‐4g-­‐coming-­‐next-­‐month]	
  
                     	
                     	
  
Reducing	
  digital	
  divide	
  and	
  crea9ng	
  new	
  Business	
  Opportunity	
  
Key	
  Player	
  
       in	
  
 Startup	
  	
  
Ecosystem	
  
Thailand	
  Startup	
  Ecosystem	
  

   Venture	
  Capital	
  



   Incubator	
  


   Training	
  
   Knowledge	
  Hub	
  


   Co-­‐working	
  Space	
  



   Media	
  
 Startup asia thai_startup_eco_mimee_20130402
 Startup asia thai_startup_eco_mimee_20130402
 Startup asia thai_startup_eco_mimee_20130402
4	
  business	
  areas	
  
•    Ardent	
  Ventures	
  Makes	
  early	
  stage	
  investments	
  in	
  high	
  poten9al	
  businesses	
  focused	
  on	
  e-­‐commerce.	
  	
  
•    Ardent	
   Labs	
   internally	
   tests	
   and	
   proves	
   business	
   models	
   and	
   market	
   appe9te	
   for	
   appealing	
   opportuni9es.	
  
     Ardent	
  Labs	
  then	
  assembles	
  highly	
  talented	
  teams,	
  along	
  with	
  funding,	
  to	
  launch	
  these	
  validated	
  models	
  as	
  their	
  
     own	
  ventures.	
  	
  
•    Ardent	
  Commerce	
  provides	
  logis9cs	
  and	
  technology	
  solu9ons	
  to	
  provide	
  end-­‐to-­‐end	
  fulfillment	
  services	
  in	
  the	
  
     e-­‐commerce	
  space.	
  	
  
•    Ardent	
   Advisers	
   aspires	
   to	
   be	
   the	
   premier	
   digital	
   media	
   and	
   e-­‐commerce	
   focused	
   buy	
   side	
   advisory	
   firm	
   in	
   SEA,	
  
     leveraging	
  the	
  network	
  and	
  rela9onships	
  of	
  the	
  other	
  Ardent	
  divisions.	
  
Payment	
  
Infrastructure	
  
Credit	
  Card	
  Sta?s?c	
  




                                The	
  total	
  number	
  of	
  credit	
  cards (Y2011)	
  stood	
  at	
  15.3	
  million	
  
                                cards,	
  increasing	
  by	
  8%	
  from	
  14.2	
  million	
  cards	
  in	
  Y2010.	
  	
  
Number	
  of	
  Bank	
  Account	
  

                                                     No. of Bank Account                       Amount
         50,000 THB                                          69,811,220                       343,349
        50,000 - 100,000 THB                                   3,531,025                       251,192
        100,000 - 200,000 THB                                  2,800,111                       390,017
        200,000 - 500,000 THB                                  2,420,937                       764,728
        500,000 - 1,000,000 THB                                1,116,753                       809,076
        1,000,000 - 10,000,000 THB                             1,101,557                     2,804,043
        10,000,000 - 25,000,000 THB                               58,940                       893,970
        25,000,000 - 50,000,000 THB                               17,862                       637,789
        50,000,000 - 100,000,000 THB                               7,390                       522,180
        100,000,000 - 200,000,000 THB                              3,026                       424,494
        200,000,000 - 500,000,000 THB                              1,558                       487,053
         500,000,000 THB                                            740                     1,123,671
        Total                                                 80,871,119                     9,451,562
                              Source	
  :	
  Bank	
  of	
  Thailand	
  (March	
  2013)	
  
Payment	
  Gateway/E	
  wallet	
  
Mobile	
  Data	
  Package	
  


                           Volume-­‐based	
  	
  




                                                        3G	
  Unlimited	
  	
  
                                                       with	
  Fair	
  Usage	
  



                                Time-­‐based	
  	
  
Mobile	
  Data	
  Package	
  
Mobile	
  Data	
  Package	
  


          Volume-­‐based	
  	
     Time-­‐based	
  	
  
Challenge	
  in	
  e-­‐Payment	
  




          Infrastructure	
  
 Startup asia thai_startup_eco_mimee_20130402
Problem/Gaps	
  

Past	
  few	
  years……	
  
                                   How	
  to	
  start	
  my	
  	
  
                                   own	
  business?	
  



                             Where	
  is	
  the	
  resource	
  	
  informa9on	
  
                                Business	
  Idea,	
  Case	
  Study?	
  
Problem/Gaps	
  and	
  what’s	
  next	
  

Now	
  




          The	
  rising	
  of	
  startup	
  community	
  	
  
 Startup asia thai_startup_eco_mimee_20130402
hNp://www.ookbee.com	
  
 Startup asia thai_startup_eco_mimee_20130402
hNp://www.ookbee.com/	
  
hNp://www.thevcgroup.com	
  
•  Plajorm-­‐based	
  business	
  model	
  

•  The	
  new	
  cloud	
  plajorm	
  for	
  Smart	
  
   TVs,	
  VoiP,	
  healthcare	
  solu9ons,	
  and	
  
   lots	
  more.	
  

•  Sokware	
   House,	
   System	
   Integrator	
  
   (SI)	
  and	
  developer	
  could	
  make	
  use	
  of	
  
   it	
   to	
   power	
   advert	
   screens,	
   home	
  
   automa9on	
   for	
   lights	
   or	
   electronics,	
  
   web	
   TV,	
   video-­‐on-­‐demand,	
   and	
  
   video	
  conferencing.	
  	
  
hNp://builk.com	
  
hNp://builk.com	
  
B2B Applications
                     (Web/Mobile)	




                 Construction Information	



Advertising             Research               Licensing
  30%	
                   40%	
                  30%	




                    B2B Marketplace
              (New Revenue Stream in 2014)
hNp://www.computerlogy.com	
  
hNp://web.socialenable.com	
  
 Startup asia thai_startup_eco_mimee_20130402
hNp://digio.co.th	
  
Digio	
   has	
   successfully	
   implemented	
   the	
   first	
   ever	
   mobile	
  
EMV-­‐cer9fied	
  card	
  payment	
  plajorm	
  in	
  Asia	
  together	
  with	
  
Kasikorn	
  Bank,	
  the	
  leading	
  digital	
  bank	
  in	
  the	
  region.	
  
Summary	
  

•  More	
  business	
  opportunity	
  
    –  The	
  new	
  3G	
  spectrum	
  2.1	
  GHz	
  
    –  Mobile	
  operators	
  create	
  compe99ve	
  differen9a9on	
  


•  The	
  rising	
  of	
  Thai	
  Startup	
  Ecosystem	
  
    –  However	
  the	
  funding	
  is	
  not	
  the	
  problem….	
  
    –  Need	
  to	
  create	
  more	
  	
  tech	
  startups	
  with	
  the	
  	
  
       right	
  skills	
  and	
  can	
  turn	
  technology	
  into	
  business.	
  
Oranuch	
  Lerdsuwankij	
  
Co-­‐founder	
  of	
  thumbsup.in.th	
  
Twier:	
  @mimee	
  
Email	
  :	
  mimee@thumbsup.in.th	
  
Website	
  :	
  hp://thumbsup.in.th	
  

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Startup asia thai_startup_eco_mimee_20130402

  • 1. Thailand     Startup  Ecosystem  
  • 2. What  are  you  thinking  of  Thailand?   Tourism   Agriculture   Car  Industry  
  • 3. How  about  IT  industry?  
  • 4. Agenda   Sta?s?c   Key  player  in     Startup  Ecosystem   Payment   Interes?ng  Startups   Infrastructure  
  • 6. Internet  Sta9s9c     Number  of  popula9on  (2012  Est.)  :  67,091,089     Internet  Users  (2000)    :  2,300,000     Internet  Users  (June  2012)  :  20,100,000     Penetra9on  (%  Popula9on)  :  30%     Source:     hNp://www.internetworldstats.com   Na9onal  Sta9s9cal  Office  of  Thailand                  
  • 7. Facebook  Sta9s9c     Total Facebook Users (Mar 2013)  :  18,202,320 Penetration of population : 27.13% Penetration of online population : 124.21%  
  • 8. Mobile  Sta9s9c           Mobile     Q3/2012   Q3/2011     Users  (Sub.)   Sub.   YoY  (%)           Total   80,871,333   76,982,728   5.05%   Prepaid   71,917,217   69,163,728   3.98%   Postpaid   8,954,116   7,819,000   14.52%   Mobile  Market  Share   (Q3  2012)   Source  :  nbtc.go.th  
  • 9. Mobile  Non-­‐voice  Revenue   Non  voice  revenue  is  growing  up   (Q3  2012)   Source  :  nbtc.go.th  
  • 10. Mobile  Sta9s9c     Forecast  Number  of  Smartphone  sales  (2013):  grow  by  110%,     7.5  million  units [GFK]           Forecast    (2013)  :  Android  68%  share,  iOS  18%  share,  then  Windows   Phone  8  and  Blackberry  10  [GFK]   Forecast  Number  of  3G  subs  :  25  Million   Factor:  New  3G  spectrum  2.1GHz   [hNp://www.bangkokpost.com/learning/learning-­‐from-­‐news/340517/mobile-­‐phones-­‐3g-­‐4g-­‐coming-­‐next-­‐month]    
  • 11. Reducing  digital  divide  and  crea9ng  new  Business  Opportunity  
  • 12. Key  Player   in   Startup     Ecosystem  
  • 13. Thailand  Startup  Ecosystem   Venture  Capital   Incubator   Training   Knowledge  Hub   Co-­‐working  Space   Media  
  • 17. 4  business  areas   •  Ardent  Ventures  Makes  early  stage  investments  in  high  poten9al  businesses  focused  on  e-­‐commerce.     •  Ardent   Labs   internally   tests   and   proves   business   models   and   market   appe9te   for   appealing   opportuni9es.   Ardent  Labs  then  assembles  highly  talented  teams,  along  with  funding,  to  launch  these  validated  models  as  their   own  ventures.     •  Ardent  Commerce  provides  logis9cs  and  technology  solu9ons  to  provide  end-­‐to-­‐end  fulfillment  services  in  the   e-­‐commerce  space.     •  Ardent   Advisers   aspires   to   be   the   premier   digital   media   and   e-­‐commerce   focused   buy   side   advisory   firm   in   SEA,   leveraging  the  network  and  rela9onships  of  the  other  Ardent  divisions.  
  • 19. Credit  Card  Sta?s?c   The  total  number  of  credit  cards (Y2011)  stood  at  15.3  million   cards,  increasing  by  8%  from  14.2  million  cards  in  Y2010.    
  • 20. Number  of  Bank  Account   No. of Bank Account Amount 50,000 THB 69,811,220 343,349 50,000 - 100,000 THB 3,531,025 251,192 100,000 - 200,000 THB 2,800,111 390,017 200,000 - 500,000 THB 2,420,937 764,728 500,000 - 1,000,000 THB 1,116,753 809,076 1,000,000 - 10,000,000 THB 1,101,557 2,804,043 10,000,000 - 25,000,000 THB 58,940 893,970 25,000,000 - 50,000,000 THB 17,862 637,789 50,000,000 - 100,000,000 THB 7,390 522,180 100,000,000 - 200,000,000 THB 3,026 424,494 200,000,000 - 500,000,000 THB 1,558 487,053 500,000,000 THB 740 1,123,671 Total 80,871,119 9,451,562 Source  :  Bank  of  Thailand  (March  2013)  
  • 22. Mobile  Data  Package   Volume-­‐based     3G  Unlimited     with  Fair  Usage   Time-­‐based    
  • 24. Mobile  Data  Package   Volume-­‐based     Time-­‐based    
  • 25. Challenge  in  e-­‐Payment   Infrastructure  
  • 27. Problem/Gaps   Past  few  years……   How  to  start  my     own  business?   Where  is  the  resource    informa9on   Business  Idea,  Case  Study?  
  • 28. Problem/Gaps  and  what’s  next   Now   The  rising  of  startup  community    
  • 34. •  Plajorm-­‐based  business  model   •  The  new  cloud  plajorm  for  Smart   TVs,  VoiP,  healthcare  solu9ons,  and   lots  more.   •  Sokware   House,   System   Integrator   (SI)  and  developer  could  make  use  of   it   to   power   advert   screens,   home   automa9on   for   lights   or   electronics,   web   TV,   video-­‐on-­‐demand,   and   video  conferencing.    
  • 37. B2B Applications (Web/Mobile) Construction Information Advertising Research Licensing 30% 40% 30% B2B Marketplace (New Revenue Stream in 2014)
  • 42. Digio   has   successfully   implemented   the   first   ever   mobile   EMV-­‐cer9fied  card  payment  plajorm  in  Asia  together  with   Kasikorn  Bank,  the  leading  digital  bank  in  the  region.  
  • 43. Summary   •  More  business  opportunity   –  The  new  3G  spectrum  2.1  GHz   –  Mobile  operators  create  compe99ve  differen9a9on   •  The  rising  of  Thai  Startup  Ecosystem   –  However  the  funding  is  not  the  problem….   –  Need  to  create  more    tech  startups  with  the     right  skills  and  can  turn  technology  into  business.  
  • 44. Oranuch  Lerdsuwankij   Co-­‐founder  of  thumbsup.in.th   Twier:  @mimee   Email  :  mimee@thumbsup.in.th   Website  :  hp://thumbsup.in.th