This document discusses various topics around business, marketing, and technology including inspiration versus perspiration, search engine optimization, e-commerce, building a business framework, asking better questions, and consistency. It emphasizes scaling ideas through hard work and convincing clients through solving their problems and connecting work to business value.
53. What is the approval process?
Who is most likely to roadblock this?
Are they in your meeting?
How will this idea move the needle on revenue?
Have you listed your assumptions that underpin your
outcomes?
Is this consistent w/ their brand?