This presentation shows why small unjoined data sets limit your ability to consult and create breakthrough insghts with your clients / marketing teams. Too often Power Bi and Tableau are seen as reporting tools, today I show you how to create insights and consulting opportunities.

1. Same data, new lens
How Power Bi is changing every part of my job

3. ©2017 Seer Interactive • p3
Then: October 17th
Now: March 27th

4. ©2017 Seer Interactive • p4
How to:
bit.ly/power-bi-all-day

5. Prioritization
Power
in
your
hands.

6. #1 Rankings
Less impact

12. Prioritization

13. Voice JSON-LD
Links
UX
Speed

14. Lack of Prioritization

15. Confession, My Shit
was broken!

16. ©2017 Seer Interactive • p16
Seer’s Competitive Analysis

18. ©2017 Seer Interactive • p18
Seer’s Keyword Research Process

23. Moz tries to estimate
this

27. More Complex

28. Complication 1:
Complication #1
Personalization

31. Complication 1:
Complication
#2
Intent

36. Complication 1:
Complication
#3
Location

39. ©2017 Seer Interactive • p39
Pluralize it (in San Diego)

41. Complication 1:
Complication
#4
Mobilization

43. ©2017 Seer Interactive • p43
Broad Based
“Best Practices”
are becoming
“Worst Practices”

44. ©2017 Seer Interactive • p44
We must get to
Industry specific & Keyword
grouped
best practices
else we end up with…

45. HTTPS Is a Ranking Factor…

46. +1 sec cost AMZN 1.6 Billion

48. ©2017 Seer Interactive • p48
The only ranking factors that matter
Are the ones that impact you + your competitive set.

49. We need more links

50. ©2017 Seer Interactive • p50
Not for the word cloud computing

54. Clearing the Air

55. Bounce Rates, NAH SON!!

57. ©2017 Seer Interactive • p57
Broad Based Ranking Factors
Never Catch this…

58. I need some money
Robbing Banks

60. I need some money

63. Who are my
competitors?

64. ©2017 Seer Interactive • p64
10,000 CONVERTING Keywords
*
100 URLs / Keyword
1 Million URLs

67. But wait theres more

69. ©2017 Seer Interactive • p69
My virus client competes with PINTEREST????

71. ©2017 Seer Interactive • p71
Different Competitors
=
Different Strategies

73. ©2017 Seer Interactive • p73
Advice / Comparison Sites

75. ©2017 Seer Interactive • p75
PR/SEO Outreach

77. ©2017 Seer Interactive • p77
SEO & PPC Silos

80. ©2017 Seer Interactive • p80
Friends with the brand team…

83. ©2017 Seer Interactive • p83
Beware of estimates…

85. ©2017 Seer Interactive • p85
Long Tail of Conversions

89. ©2017 Seer Interactive • p89
CTR’s Change a LOT, don’t go chasing waterfalls

90. ©2017 Seer Interactive • p90
Why is TRAFFIC
DOWN!!!!????

92. Don’t bring an
opinion to…
A Data Fight

93. Shit,
the guy with
the data is here…

95. ©2017 Seer Interactive • p95
Visualizing Opportunity

98. ©2017 Seer Interactive • p98
When is a #1 Ranking NOT worth going after?
(Beta)

103. ©2017 Seer Interactive • p103
Have you CRUSHED SEO?
Do this next…

109. Technical SEO
+
PPC?

116. ©2017 Seer Interactive • p116
I don’t have PPC Data…

117. Cost of Mis-prioritizing vs Cost of PPC data

118. ©2017 Seer Interactive • p118
Power Bi is FREE!
No Excuses…
So get crackin’