The document introduces various topics related to online marketing including web design, search engine optimization, content marketing, social media, keyword research, analytics, and pay-per-click advertising. It discusses the importance of site usability, content, and SEO factors like backlinks. Metrics are provided showing higher search result positions receive more clicks. Tools for keyword research and site assessments are also introduced.

1. Introduction to Online Marketing Web design, search engine optimization, social media and more.

3. Good and Not So Good www.utahskihomes.com

4. Good and Not So Good www.ski-utah-rentals.com

5. Good and Not So Good www.drivingskillsforlife.com

6. Good and Not So Good www.drivingskills.on.ca

7. Why You Should Care About SEO? As can be clearly seen the first position gets about 42% of the click-throughs. Position 2 receives a staggering 70% less click-throughs and only receives roughly 12% of all traffic. Position 3 receives only 8% and thereby drops about 28% compared to position 2. The rest of the positions show a gradual decrease in click-through percentage, whilst the bottom position generates more traffic than position 9.

8. Segments of Search Engine Results Page (SERP)

9. Local Search – getlisted.org