Social Marketing Barriers for Coaches

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How professional coaches and mentors can overcome three common barriers that are holding them back from successfully using social media to reach and help more people.

Social Media

Push Past These 3 Social Marketing
Barriers That Stop Most Coaches
Want to create a profitable social
marketing plan for your coaching
business and discover proven
formulas for growing your
business and help more people?
BARRIER #1
You've not taken the time to
get organized, and create a
social marketing plan
OVERCOMING THIS BARRIER:
• Develop specific goals for your
social marketing activities
• Create and share content designed
to reach those goals
• Follow a schedule and be consistent
BARRIER #2
You're not creating social
content that actually gets
people to take action
OVERCOMING THIS BARRIER:
• Know what your target audience
wants
• Post content to engage, inspire,
and entertain them
• Always make sure to tell them
what to do next
BARRIER #3
You're not posting the RIGHT
message on the RIGHT social
network for the RIGHT audience
OVERCOMING THIS BARRIER:
• Know who you are speaking to
• Know where they hang out online
• Know what matters to them
KEEP MOVING FORWARD
Want to REACH AND HELP MORE PEOPLE by
leveraging the power of social marketing? Come
join our community at The Power Of Reach!
ThePowerOfReach.com

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Social Marketing Barriers for Coaches

1. Push Past These 3 Social Marketing Barriers That Stop Most Coaches Want to create a profitable social marketing plan for your coaching business and discover proven formulas for growing your business and help more people? BARRIER #1 You've not taken the time to get organized, and create a social marketing plan OVERCOMING THIS BARRIER: • Develop specific goals for your social marketing activities • Create and share content designed to reach those goals • Follow a schedule and be consistent BARRIER #2 You're not creating social content that actually gets people to take action OVERCOMING THIS BARRIER: • Know what your target audience wants • Post content to engage, inspire, and entertain them • Always make sure to tell them what to do next BARRIER #3 You're not posting the RIGHT message on the RIGHT social network for the RIGHT audience OVERCOMING THIS BARRIER: • Know who you are speaking to • Know where they hang out online • Know what matters to them KEEP MOVING FORWARD Want to REACH AND HELP MORE PEOPLE by leveraging the power of social marketing? Come join our community at The Power Of Reach! ThePowerOfReach.com

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