3. The goal is no longer simply to have you buy a Product , but rather have it become a part of your Lifestyle . The economies have gone from commodities to goods to services. And at end of services, we are moving into experience: the Experience Economy . Marketers want to create an Emotional Attachment between customers and what they are selling. 體驗經濟 Craig Silverman (2004). Undercover Marketing_selling an experience http://ordinary.blogs.com/clips/UndercoverMarketing.pdf
4. 設計體驗 Bernd, H. Schmitt (2003). Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers. 五感： LUSH 透過視覺、聽覺、嗅覺、味覺、觸覺等感官讓人 產生感受 情感： Alessi 透過物品或服務產生和人情感或情緒上的連結 思考： Wii 透過與產品或品牌互動的過程，試圖挑起人的挑 戰慾望與創造力 行動： NIKE 產生身體上的活動感受、建構生活風格、引起互動 關聯： Starbucks 延伸擴展個人體驗到與他人、社會、文化的連結
