The document provides 13 commandments for user experience. The commandments advise things like being open to users, keeping users engaged, providing a sense of security and guidance, attracting attention through visuals and humor, supporting interactions, acknowledging users, and evoking emotions. The overall message is that user experience design should focus on the human aspects of understanding users' needs and perspectives in order to create useful, usable and satisfying digital experiences.

1. 13 USER EXPERIENCE COMMANDMENTS
Foto: http://www.dailymail.co.uk/news/article-453761/The-mother-litters--Poppy-St-Bernard-13-pups.html

2. USER EXPERIENCE
a person's perceptions and responses that result from the use
or anticipated use of a product, system or service
http://www.flickr.com/photos/throttleuk/4240801193

3. USER EXPERIENCE
 attractiveness
 usability
 satisfaction

4. Both usable, which one will your kid choose?

5. USER EXPERIENCE – IT DEPENDS
Context
Content User
Based on: The Three Circles of Information Architecture, Peter Morville

6. http://www.flickr.com/photos/psyberartist/3518071312/ http://www.flickr.com/photos/diamondduste/2073876198
Different users
http://www.flickr.com/photos/e3000/2104850919/ http://www.sxc.hu/photo/844785

7. http://www.flickr.com/photos/sararichards/2633672688
Different goals and context of use
http://www.flickr.com/photos/mrpbps/4235618295 http://www.flickr.com/photos/prettyinprint/3060403649

8. http://www.flickr.com/photos/rachelrusinski/77870663 http://www.flickr.com/photos/jimwinstead/572370073
Different content and patterns
http://www.flickr.com/photos/kalsbeek/958069286 http://www.flickr.com/photos/bimp/259320252

9. FACE(T)S OF THE USER EXPERIENCE
useful
usable desirable
valuable
findible accesible
credible
Based on: The User Experience Honeycomb, Peter Morville

10. Whitney Hess
USER EXPERIENCE

11. 13 UX commandments
know them by heart !

12. 1. Be open to your users
http://www.tapeciarnia.pl/40529_maly_piesek.html

13. Suprising greetings to intrigue and show
multicultural spirit
www.flickr.com

14. Take the blame on you. Even if it’s not your fault
http://deliciouslycreative.com

15. 2. Don’t let them fall asleep
http://www.tapeciarnia.pl/40544_slodki_spiacy_szczeniaczek.html

16. Uncommon search – make dull
activities seem exciting
www.etsy.com

17. 3. Tempt and lure

18. Suggestive images
to arouse desires
www.shoon.com , godiva.com

19. Interactivity showing the reality
www.asos.com

20. Dynamic presentation of „difficult” products
www.asos.com

21. 4. Involve

22. Collectibles – and users can’t resist the addiction
www.foursquare.com

23. Appeal to the desires. Ask key questions.
www.lonelyplanet.com

24. 5. Give a sense of security

25. Guide through a process
to enhance a sense of security
http://medicapolska.pl

26. Watch over reliability. Use dynamic validation.
http://yahoo.com

27. 6. Show the way
http://www.sxc.hu/photo/865046 mab design

28. Messages that show emergency exits
http://ikea.be
http://istockphoto.com

29. Steps – goal recognition at a glance
http://findling.pl

30. Tutorials – for better understanding
http://foursquare.com

31. Redirecting messages for a sense of control
www.bizrate.com, www.pricegrabber.com

32. 7. Let them sleep peacefully

33. Update messages to stay in touch with users
http://wufoo.com

34. Restock notifications: don’t loose an opportunity
http://modcloth.com

35. 8. Don’t keep them by force

36. It’s easy! - shopping without registration
http://shoon.com

37. Unique tool: it suggests, it attracts
http://last.fm

38. Give something in return. Even a drink recipe.
http://www.thomas-alan.com/fab404

39. 9. Attract attention
http://www.tapeciarnia.pl/42117_mordka_lapki_west_highland_white_terrier.html

40. Occasional logotypes to show your „human face”
http://google.com

41. A little bit of humour
www.madebysofa.com

42. Pretty? Ugly? Memorable.
www.joshsullivan.me

43. Hierarchy of content leading users’ attention
www.squarespace.com

44. 10. Support interactions
http://www.flickr.com/photos/paulmoody/443627085

45. Professional communities to connect geeks :)
www.behance.com

46. Discover the power of communication -
show activities
www.twitter.com

47. 11. Wink at your users

48. Self-ironic interactive resumes
www.witflow.com

49. Stay calm. Even if it’s a dinosaur’s attack.
http://fab404.com/blogmixer

50. 12. Don’t look down on them
http://www.sxc.hu/browse.phtml?f=download&id=1089221 Manita

51. Be kind and nice. Always.
Thanks
www.freszki.pl

52. Words, words, words…
www.flickr.com

53. 13. Evoke emotions
http://www.flickr.com/photos/jstar/259210989

54. Cute characters to sweeten the bad events
http://fryewiles.com/templateserrors/404

55. At the end…

56. Remember the goals, don’t go overboard

57. Thank you :)
Barbara Rogoś
+48 509 487 084
br@witflow.com
www.witflow.com