In this simple how-to guide for content marketing, learn how to create impactful content that helps cuts through and drives more engagement and ROI.

1. CREATE CONTENT
THAT CUTS THROUGH
4 SIMPLE STEPS
WITH/agency

2. It’s getting very crowded out on the
communication front lines. Barraged
by 5,000 messages daily, we’re all
caught in a messaging firestorm and
escape isn’t easy. More than ever,
creating content that connects with
your target is a complex task.
Time for a simple approach.
HERE ARE 4 TIPS TO SHARPEN YOUR CONTENT FOR 2017:

3. 01TELL A VISUAL STORY

4. 01The brain processes images 60,000 times faster than text.
A striking visual is essential to creating great content, but words
are a weapon, too. Great copy can captivate and create an
emotional connection. Choose your words carefully.

5. 02MAKE IT SKIMMABLE

6. 02Does your content pass the skim test? Long form, short form,
video form - skimming is the act of making one of three split
second decisions on engagement: Now. Later. Never. Great
content is inviting not imposing - no matter what format or length.

7. 03FRAME IT TO BE RELATABLE

8. 03Understand the marriage of content and context. One size
does not fit all. Invest time framing your message to your
audience and deliver it with niched targeting.

9. 04CREDIBILITY COUNTS

10. 04
Fake news, false ad claims and more have our collective
guards up. In a desperate attempt for engagement, too
many brands kick credibility to the curb. Do it right. Use
your credibility to make your content stand out.

11. WITH/agency
Interesting?
We hope so. That was our plan.
WITH is a creative agency where people, ideas and
brands intersect to create content with meaning.
We’re a curious group of agency veterans who
appreciate meeting new people and working with
exciting brands.
To get in touch WITH/us, send us a note.
info@thewithagency.com or learn more at
www.thewithagency.com