3. Secondary Target Audiences
• Men and women with
families as well as their
children
• Children 2-12 years of
age
4. Key Performance Indicators
The biggest performance Indicator
will be shown through our social
media websites
• Favorites and Retweets
• Likes and Shares
J. Crew currently doesn’t have
• Pins and Repins a large following on social
media sites, so bringing the
business into this world a
little farther will help us
bridge the gap and produce
the numbers we plan on.
5. Big Idea
• Make J. Crew extremely
interactive!
• Want customers taking pictures
on themselves wearing their J.
Crew outfits, bags, jewelry,
shoes, etc.
• Want them to upload the
pictures to any or all of their
social media websitesand tag J.
Crew in their posts.
6. Big Idea Continued
• Everyday we’ll choose a
winner to win a gift card of
different amounts, an article
of clothing, accessory, etc.
• This gives people the
incentive to post pictures and
shows J. Crew is interested in
their customer’s lives.
• Have customers “check in”
on Facebook or Foursquare at
J. Crew when shopping for a
small discount
7. Mobile Strategy
• Create an app where
users can check for any
sales or new items
• Users would be able to
scan the barcode of a
product to see what
other J. Crew items
would mesh well
together
8. Tools and Tactics
• Plan to use Facebook,
Twitter, Pinterest,
Instagram, and mobile
application
• Need to make sure a
tone for these
websites is created and
followed between
every platform
9. Budget
• A smart budget would
be about 6% of sales
which comes out to
$30 million
10. Summary
• Primary target audience is
28 year old men and
women
• Make J. Crew interactive
with pictures and contests
• Create a mobile
application
• Create an overall tone for
J. Crew and all of their
social media platforms.
