18. Twitter
Total Registered Users:
1 billion +
Inactive users:
44%
Tweets per day:
500 million
Monthly Active Users:
284 million
Mobile Users:
80%
Accounts outside the US:
77%
Source: Twitter & MediaBistro
19. Twitter
1. Essential Profile Elements - Custom Background Design , Concise and Descriptive Bio – in 160
characters , Profile Picture and Great Tweets
2. Research: Use directories such as Twellow and Wefollow to search for Twitter users in a
specific industry
3. Finding Targeted Followers –
1. Find people who have a follow back policy in place – look for people who have close to a
1:1 ratio of followers and following count.
2. Some great places to search include:
3. http://twittercounter.com Search – Enter keyword - will show users with their following
and follower count. Connect TwitterCounter with your Twitter account and follow those
users directly from TwitterCounter’s search results.
4. Use relevant hashtags to increase the potential reach and engagement
5. Build relationship with influencers in your field and keep engaging
6. Always follow a basic etiquette of replying to smallest query no matter how big brand you
are!
23. Ads on Twitter
1. Promoted Tweets: It can be targeted to search results
or timelines, or geographically. Promoted tweets
allow companies to get their message to followers
that match certain criteria. It is priced on a Cost Per
Engagement Level (CPE) and that payment is initiated
when someone:
• Retweets
• Replies
• Clicks
• Favourites
2. Promoted Accounts: Promoted accounts are featured
within search results and the „who to follow‟ section
on Twitter. Promoted accounts can be targeted at the
country level and can drive broad awareness
3. Promoted Trends: Twitter features the top trending
viral conversation next to a user‟s timeline and
provides the advertiser with the opportunity to have a
promoted trend
28. Youtube Advertising
Promoting your Youtube video through AdWords for Video is a
great way to help increase the size of your audience.
YouTube and AdWords For Video calls it’s family of ad formats
TrueView.
There are 3 TrueView formats:
a) TrueView In-Search Ads
b) TrueView In-Display Ads
c) TrueView In-Stream Ads
29. Trueview In-search ads
a) TrueView In-Search Ads: When a user searches for a
predetermined keyword, the ads appear in a yellow box, above
the organic search results.
30. Trueview In-display ads
b) TrueView In-Display Ads: In-Display ads are shown based on
what the user is watching, instead of what the user is searching for.
For In-search & In-display ads, advertisers are charged when
someone clicks on the ad and starts to watch the video.