This case study documents the process of implementing a Hub and Spoke Social Media model across multiple channels to develop consumer exposure to their new product TUFF GUARD Hose and the success that were achieved. JGB Enterprises, Inc. was founded in 1977 as a supplier of industrial and hydraulic hoses and hose accessories. Our company has grown to service a broad variety of national customers including the automotive, marine, petroleum, dairy, construction, and defense industries. Now, through our product innovation, JGB has advanced the consumer product market with the new TUFF • GUARD The Perfect Garden Hose, a professional grade hose available to the consumer market. We are distributing our TUFF • GUARD HOSE to hardware retailers, national catalogs, Internet retailers, and independent nurseries, landscapers, greenhouses, etc.

1. Breakout Session 2 – Social Media Case Study Skeeter Harris January 18, 2012

7. Social Consumerism

8. Don ’ t be invisible to consumers

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