On September 14-15 Bill Rice spoke in New York City, NY at the WordCamp conference. During this presentation he showcased how Kaleidico uses WordPress as a platform to launch a variety of lead generation campaigns. In this presentation, you will get tons of insights and examples of how to do the same for your projects and clients. In this presentation you will learn the following: • What creates client value in a web design and development project? • Why you need to think about UX/UI strategy • Crash course in Conversion Rate Optimization • Tactical, ready-to-use tips (get ready to take some screenshots) • Secret Tip!

1. Lead Generation with
WordPress
WordCamp NYC
September 14-15, 2019

2. GET THE SLIDES: https://kaleidico.com/wordcamp-nyc-2019
Bill Rice
bill.rice@kaleidico.com
734-775-4487

3. Why I love
Wordpress

4. 2007
Anyone remember this year?

5. FORECLOSED

6. Our Agenda
● What creates client value in a web design & development project?
● Why you need to think about UX/UI strategy
● Crash course in Conversion Rate Optimization
● Tactical, ready-to-use tips (get ready to take some screenshots)
● Secret tip!

7. Secret to Charging More

8. It’s not beautiful,
unless it works
beautifully

9. The market we operate in...

10. Premium WP
themes have
commoditized WP
design

11. Premium plugins
have commoditized
WP development

12. How to Differentiate

13. What They Lack...And, Where We Add Value
● No strategy behind the
design or features
● Generally, pre-made themes
and plugins decrease
performance
● No optimization for
encouraging revenue
generating activities
● Strategy driven design and
feature sets
● Every design or
development decision is is
optimized for conversion
and lead generation
● Designed and developed for
performance

14. UX/UI Strategy Matters

16. Building the
Strategy

18. Now, how execute the strategy
with WordPress?

19. Conversion Rate Optimization

21. Generating That First Lead

22. Site Navigation

23. Call to Action - Buttons

24. Call to Action - Web Forms

25. Call to Action - Clarity + No Distractions

26. Call to Action - Different Goals

27. Call to Action - Downloads

28. Call to Action - Play Buttons

29. Images (unsplash.com)

30. Value Proposition

31. Value Proposition

32. Social Proof

33. Social Proof

34. Page Speed

35. Getting Tactical

36. Rock Solid Hosting

37. Build for
speed, mobile, and user
experience

38. Miscellaneous
● If you’re using a premium theme - lighter is better
● Autoptimize (Page Speed)
● Yoast (SEO)
● Ajax Load More (Increase page views)
● Zapier (APIs)

39. Web Forms

40. Create Consistent UX Design

41. Advanced Custom Fields

42. Gutenberg Blocks

43. Categories = Sales Funnels

44. Templates (Patterns) that Work
EVERYTIME
(get your camera ready!)

45. Header CTA + Web Form + Phone

46. Mobile Phone

47. Blog Posts

48. Secret Tip!
Understand Your Client’s Sales Process
This will help you:
● Design a more effective user journey (UX/UI)
● Generate a higher quality lead

49. Q&A
GET THE SLIDES: https://kaleidico.com/wordcamp-nyc-2019
Bill Rice
bill.rice@kaleidico.com
734-775-4487

50. Lead Generation with
WordPress
WordCamp NYC
September 14-15, 2019