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Google Shopping – Eating The
SERP
Eating The SERP
Placeholder
Tactics
Placeholder
Feed Rules
The Future
OK Google
Local Inventory Feed
“…one thing that we are all clear
about is the days of three top text ads
followed by ten organic results is a
thing of the past in the voice first
world”
Sridhar Ramaswamy, Senior Vice
President of Advertising and
Commerce
Wolfgang Essentials 2017 - Google Shopping Eats SERPS

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Wolfgang Essentials 2017 - Google Shopping Eats SERPS

Editor's Notes

  1. Importance of position
  2. Importance of position
  3. Feed Rules
  4. 70% are natural
  5. Where can I get a 50 Inch smart LED TV? Free at the moment but watch this space In store inventory in the SERP Tracking instore sales – reference Sarah
  6. Where can I get a 50 Inch smart LED TV? Free at the moment but watch this space First place is going to be increasingly important in a voice first world