Wolfgang Digital held their annual digital marketing conference in the Google Foundry on June 16th 2017. Wolfganger Ciaran spoke about Google shopping and voice search changing the future of the SERP.
11. “…one thing that we are all clear
about is the days of three top text ads
followed by ten organic results is a
thing of the past in the voice first
world”
Sridhar Ramaswamy, Senior Vice
President of Advertising and
Commerce
Editor's Notes
Importance of position
Importance of position
Feed Rules
70% are natural
Where can I get a 50 Inch smart LED TV?
Free at the moment but watch this space
In store inventory in the SERP
Tracking instore sales – reference Sarah
Where can I get a 50 Inch smart LED TV?
Free at the moment but watch this space
First place is going to be increasingly important in a voice first world