In his thought leadership event for WOM UK, Emanuel Rosen looks at what makes a contagious product - and what makes an inherently uncontagious product conversational anyway.
8. Compatible I had in my brain a mental list of kinds of things that I would like an information organizer to do, and then when I saw it, it was just ‘click’.
26. Strategies I Discussed here last year Create opportunities for visual buzz Make it easy to spread the word Give us something to talk about Encourage participation Encourage self-expression / creativity Use mass media Tell a good story Work with hubs
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28. Gmail on YouTube Saturn Homecoming http://www.youtube.com/watch?v=qKAInP_tmHk