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1




Does My
Bum Look
Big in this?
Why the future of
Word of Mouth
marketing is
commerce not
conversation
2




Meet Blair | “Haul Video” Queen
3




Meet Blair | “Haul Video” Queen
4




social commerce
social media   +   shopping
5




social media
5




social commerce
6




 “if I had to guess
social commerce
is the next area to
   really blow up"
   Mark Zuckerberg
   August 17, 2010
7




FORGET E-COMMERCE;
SOCIAL COMMERCE IS
   WHERE IT’S AT
         July 29, 2010
8




WHY PING IS THE FUTURE
 OF SOCIAL COMMERCE
            September 2, 2010
9




So What? “Social commerce is the concept of word of
mouth applied to e-commerce”...
10




Putting cash tills next to water coolers...
10




Putting cash tills next to water coolers...
11




Or putting water coolers next to cash tills...
11




Or putting water coolers next to cash tills...
12




Social Commerce is not new...
Putting water coolers next to cash tills
13




Social Commerce is not new...
Putting cash tills next to water coolers
14




But it helps solve a big problem with word of mouth
marketing...
15




                    ROI
     Money In                           Money Out
  (Campaign Cost)                     (Sales Revenue)




Social Commerce | Word of Mouth ROI
16




Social Commerce | WOM ROI
17




Social Commerce | WOM ROI
18




Social Commerce | WOM ROI
19




conversation
19




convers ion
20




convers ion
21




But what’s in it for users?
Solving the “Does My Butt Look Big in This?” Problem
22




But what’s in it for users?
Solving the “Does My Butt Look Big in This?” Problem
23




But what’s in it for users?
Solving the “Does My Butt Look Big in This?” Problem
24




But what’s in it for users?
Solving the “Does My Butt Look Big in This?” Problem
25




But what’s in it for users?
Solving the “Does My Butt Look Big in This?” Problem
26




But what’s in it for users?
Solving the “Does My Butt Look Big in This?” Problem
27




But what’s in it for users?
Smart shopping decisions using social intelligence
27



 “A wise man
 learns by the
 experience of
 others;
 a fool, by his
 own”


But what’s in it for users?
Smart shopping decisions using social intelligence
28




Social Commerce | Emerging Trends
29




1. Beyond E-Commerce - O2S (Online 2 Store / LBS)
30




2. Beyond Sales Promotions - To Loyalty Platforms
31




3. F-Commerce “Tryvertising” Campaign Stores
32




4. F-Commerce@Everywhere
33




5. Beyond F-Commerce
34




6. Brands@Social Commerce
35




7. Integration - Social Commerce as Event Shopping
36



the social commerce sweet-spot




                    Shopping
  Word of
                   with Social
 Mouth ROI
                   Intelligence
37




Thanks! http://socialcommercetoday.com @marsattacks

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Dr Paul Marsden: Social Commerce