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Innovation, Brand Engagement and the Maker Movement

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A look into the process of innovation for a creative technology studio founded by makers and marketers. With examples of recent work and 5 essential tactics to kickstart the process of innovation.

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Innovation, Brand Engagement and the Maker Movement

  1. 1. Mark STEWART President & chief innovation officer Innovation, BRAND ENGAGEMENT 
 and the Maker Movement @wondermakr
  2. 2. QUESTIONING1 OBSERVING2 NETworking3 THE PROCESS OF INNOVATION: 5 KEY SKILLS EXPERIMENTING4 ASSOCIATING5
  3. 3. WE’LL TALK ABOUT CREATIVE TECHnology AS WELL. 
 THAT’S WHAT I DO.
  4. 4. ABOUT ME BOTH OF THEM
  5. 5. the INNOVATION APPROACH. AKA: “MAKEITING"
  6. 6. 1 2 3 4 MAKING MAKES US HUMAN THE MAKER MOVEMENT MANIFESTO DO IT TOGETHER PLAY, PARTICIPATE, SUPPORT SHARE YOUR SUCCESS, GIVE BACK
  7. 7. @mechastewart | @wondermakr
  8. 8. @mechastewart | @wondermakr
  9. 9. @mechastewart | @wondermakr
  10. 10. ReDD’S APPLE LAUNCHER
  11. 11. • social vending • microcontrollers/ardunio • internet of things • smart installations • 3D printing • drones • rapid prototyping • hardware/software engineering • LEDs/lighting • interactive games • robotics • RFID/NFC/BLE • intelligent recognition • kinetic installations • projection • custom applications • brand inventions • ideation and innovation > TOOLS FOR SOCIAL + CONTENT
  12. 12. TRIED AND TRUE: THERE’S NOTHING WRONG WITH THAT.
  13. 13. #IFCADC | #INNOVATION INVOLVE YOUR FANS. OWN YOUR OWNED MEDIA.
  14. 14. #IFCADC | #INNOVATION make it connected. EXTEND THE EXPERIENCE.
  15. 15. @mechastewart | @wondermakr CREATE SOMETHING NEW. SURPRISE AND DELIGHT.
  16. 16. THE PROCESS OF INNOVATION
  17. 17. START EVERYTHING WITH “WHY?”
  18. 18. IQ TEST RESULTS FOR GENERAL INTELLIGENCE FOR TWINS AGED 15-22:
  19. 19. 80-85% of their performance IS related to genetics.
  20. 20. CREATIVITY TEST RESULTS FOR FOR TWINS AGED 15-22:
  21. 21. 30% of their performance IS related to genetics.
  22. 22. ROUGHLY 70% of innovation AND CREATIVITY skills are learned.
  23. 23. Question the unquestionable. Why? Why not? How? What if? What is? Avoid question with yes/no answers. QUESTIONING 1 Customers, products, services and processes of your company, your competition and others. OBSERVING2 Talk with people who don’t look, act or think like you already do. Diverse perspectives and experiences. NETworking3 THE PROCESS OF INNOVATION: 5 KEY SKILLS Try new experiences. Take apart products, processes and ideas. Test with pilots and prototypes. EXPERIMENTING4 Finding connections and inspiration in 
 seemingly unrelated people, places or things. ASSOCIATING5
  24. 24. 33 INDIVIDUAL EXERCISE 10 IDEAS. 1 MINUTE.
  25. 25. TASK: DEVELOP A NEW PRODUCT
  26. 26. THE PROCESS OF INNOVATION SKILL #1: QUESTIONING
  27. 27. QUESTION EVERYTHING.
  28. 28. ASK THE QUESTIONS YOU DON’T KNOW YOU DON’T KNOW.
  29. 29. WAKE UP EVERY DAY WONDERING WHAT YOU’RE DEAD WRONG ABOUT.
  30. 30. WHAT’S WORKING? WHAT’S NOT? WHY?
  31. 31. the important and difficult job is never to find the right answer, it is to Find the right question PETER DRUCKER, THE PRACTICE OF MANAGEMENT (1954)
  32. 32. HOW DO YOU FIND THE RIGHT QUESTION?
  33. 33. THE AVERAGE TEACHER ASKS 291 QUESTIONS EVERY DAY.
  34. 34. THE AVERAGE STUDENT AGED 6-18 ASKS 1 QUESTION PER ONE HOUR CLASS PER MONTH.
  35. 35. PROBLEM: HOW DO WE GET STUDENTS TO ASK MORE QUESTIONS IN CLASS?
  36. 36. DON’T TRY TO GIVE A SOLUTION. JUST ASK LOTS OF QUESTIONS.
  37. 37. THE PROCESS OF INNOVATION SKILL #2: OBSERVING
  38. 38. ACTIVELY WATCH CUSTOMERS
  39. 39. BE A TOURIST AT WORK
  40. 40. What’s meeting their needs? What’s not? OBSERVE CUSTOMERS1 2 3 4 Seriously, anything. Even useless things. OBSERVE SOMETHING ONCE A DAY Companies you like, start-ups, disruptive models. OBSERVE COMPANIES Slow down. USE ALL OF YOUR SENSES DEVELOPING OBSERVATION SKILLS
  41. 41. THE PROCESS OF INNOVATION SKILL #3: NETWORKING
  42. 42. IDEA NETWORKING RESOURCE NETWORKING
  43. 43. DELIVERY-DRIVEN PEOPLE DISCOVERY-DRIVEN PEOPLE WHY THEY NETWORK: RESOURCES ACCess resources sell themselves further careers WHO THEY TARGET PEOPLE WHO ARE LIKE THEM PEOPLE WITH SUBSTANTIAL RESOURCES, POWER, POSITION, INFLUENCE, ETC. WHY THEY NETWORK: IDEAS LEARN New and surprising things gain new perspectives seek feedback WHO THEY TARGET people who are not like them experts and non-experts with very different backgrounds and perspectives
  44. 44. List top 10 people you would talk with to refine and idea. How many are just like you? More than 1? Change the list. EXPAND NETWORK DIVERSITY 1 Bring in someone from a different background to chat on innovation challenges. Sit with your team with them. INVITE AN OUTSIDER 4 Take someone out from a different background for a meal at least once a week. MEALTIME NETWORKING 2 Find experts in different fields, business, divisions. Google + P&G did it. CROSS-TRAIN with experts 5 Try and make it to at least 1 or 2 conferences a year unrelated to your field. UN-CONFERENCE 3 IDEA NETWORKING - TIPS
  45. 45. THE PROCESS OF INNOVATION SKILL #4: EXPERIMENTING
  46. 46. EXPERIMENTING TRY OUT NEW
 EXPERIENCES TAKE APART PRODUCTS PROCESSES AND IDEAS TEST IDEAS THROUGH PILOTS + PROTOTYPES EXAMPLES: • SEE THE WORLD • WORK IN MULTIPLE 
 INDUSTRIES • Develop A NEW 
 SKILL EXAMPLES: • DISASSEMBLE A 
 PRODUCT • VISUALLY MAP OUT 
 A PROCESS • DeCONSTRUCT IDEAS EXAMPLES: • BUILD A PROTOTYPE • PILOT A NEW PROCESS • LAUNCH A NEW VENTURE 
 ON THE MARKET
  47. 47. Live somewhere new. Engage in new activities. Visit a museum. Go to the zoo alone. CROSS PHYSICAL BORDERS 1 Just because you can. See how it works, start at a thrift shop. dissassemble a product 4 Subscribe to a entirely new and different magazine, go down a Wikipedia rabbit hole. CROSS INTELLECTUAL BORDERS 2 Try something new, stray from your comfort zone. pilot new ideas 5 Local community courses, physical activity, school courses, job swap. DEVELOP A NEW SKILL 3 DEVELOP YOUR EXPERIMENTING SKILLS - TIPS
  48. 48. THE PROCESS OF INNOVATION SKILL #5: ASSOCIATING
  49. 49. Open a random Wikipedia article. How can this help solve my problem? FORCE NEW ASSOCIATIONS 1 Collect strange and wonderful things. Have them around you or accessible. BUILD A CURIOSITY BOX 4 Think of how another company would solve the problem. TAKE ON A DIFFERENT PERSONA 2 Substitute, combine, adapt, magnify, minimize, modify, put to other use, eliminate, reverse, rearrange. SCAMPER! 5 What if ____________ was 
 more like ______________ GENERATE METAPHORS 3 DEVELOP YOUR ASSOCIATING SKILLS - TIPS
  50. 50. Suggest ideas, participate, ask what can be done beyond the ordinary … do it together. WORK WITH YOUR PARTNERS 1 There’s a reason “I’ve never seen that before” can work. It because somebody tried to do it. Don’T BE AFRAID TO EXPERIMENT 2 Even the most innovative ideas have goals to meet. SET METRICS FOR EVERYTHING3 FINAL THOUGHTS AKA: HOW DO I APPLY ANY OF THIS STUFF TO WHAT I DO? Try it in your own life. Everyone is a maker. MAKE STUFF4
  51. 51. QUESTIONS?

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