Presentation for Agile Singapore 2013.

1. WHAT’S SO FUNNY
‘BOUT PEACE, LOVE AND UNDERSTANDING?
Ed Wong
Agile Singapore 2013
ed.wong@tabar.com.au
@littlehelper

2. FIRSTLY, THANKS!
To Agile Singapore
…and to you for coming to my session.
:)

3. MY FAVOURITE
AGILE SG STICKER

4. THIS IS ABOUT…
•
A Song
•
Some questions
•
Stories about some people
•
Some games

5. SOME QUESTIONS
•
What motivates our work?
•
Do people hate change?
•
How can “agile” help with (shared)
understanding within groups?
•
How can “agile” help with understanding
your customers?

6. THE SONG
“So where are the strong?
And who are the trusted?
And where is the harmony? Sweet harmony.”
— Nick Lowe
— Elvis Costello

7. UNDERSTANDING
:)

8. “If something isn’t going right, it’s
because the right people aren’t
talking to each other”
— David Marques

9. Port Meadow, Oxford, by Ed
MOTIVATION

10. DAN PINK'S — DRIVE
•
Concepts on next 2 slides are borrowed from Dan Pink
•
RSA Animate. 11 million Youtube views

11. MOTIVATION
•
Autonomy. The desire to be self-directed.
•
Mastery. The urge to do something well.
e.g Linux, Apache, Wikipedia.
•
Purpose. A higher purpose rather than
only a “profit motive”

12. MOTIVATION
•
Treat people like people not like horses
•
Build projects around motivated
individuals.
•
Give them the environment and support
they need
•
Trust them to get the job done.

13. WORK AS A
CO-OPERATIVE GAME
Pandemic by Ed

14. BUSINESS IS…
…a cooperative… game of invention and
communication. So are law, journalism,
conference organization, entertainment…
More surprising to me…was discovering that
engineering is also … a cooperative game of
invention and communication
— Alistair Cockburn

15. PEOPLE HATE CHANGE?
by spcbrass on Flickr

16. CHANGE / INNOVATION
“All stressful events…combine fear of
suffering with forced change.”
— Scott Berkun

17. “TOP DOWN” OR…
Gregory of Nin, by Ed

18. …GUERRILLA?
Melbourne laneway, by Ed

19. COMMAND AND CONTROL ?
Holding a pen by Ed

20. ORGANISATIONAL AGILITY?
Holding a pen by Ed

21. HOW ABOUT…
Grass roots change BUT with management
support?
•
Get people interested and intrigued.
•
Help people to see what’s in it for them.
•
Help them want to be involved.

22. THE BAD NEWS
•
It will take time
•
It’s not always a smooth ride…
•
Collaboration vs competitiveness
by quinn.anya on Flickr

23. THE GOOD NEWS
•
Help is out there
•
It can be very fulfilling to achieve

24. DO PEOPLE HATE CHANGE?
Not necessarily…but they sometimes need
some help…
It takes thought and effort.

25. If you think a thing is
impossible, you'll make
it impossible.
Text
Pessimism blunts the
tools you need to
succeed.
http://www.flickr.com/photos/jameshandlon/5893022361/
Striking Thoughts: Bruce Lee's Wisdom for Daily Living (2000) edited by John Little. p121
!26

26. UNDERSTANDING
WITHIN ORGANISATIONS
•
by globalite on Flickr

27. GAME CHEMISTRY

28. BARÇA ACHIEVEMENTS
•
64 Domestic trophies and 17 international
trophies
•
4 x European Cup winners
•
10 x League winners 1929-1990
•
12 x League winners since 1990-91
•
15 trophies in the last 5 seasons

29. TIKI-TAKA
“a systems approach to football
founded upon team unity and a
comprehensive understanding in the
geometry of space on a football field.”
– Wikipedia

30. TICQUI-TACA

31. LA MASÌA
by XiscoNL on Wikimedia Commons

32. by Jordiferrer on Wikimedia Commons

33. UNDERSTANDING
“…it’s really simple to find him on the pitch,
I have a really good understanding with
him…he did the right thing at the right
moment…I like a lot my understanding on
the pitch with him”
— Olivier Giroud

34. A “KNOWN” GAME!?
But, Ed…The rules of soccer are known!

35. THE LAWS OF THE GAME
•
Ebenezer Cobb Morley, Football
Association
•
There are only 17 laws <50 A5 pages
(or 140 with pictures)

36. by Adrian Roebuck on Wikimedia Commons

37. COMPARED TO…
•
Rugby Union: 20 laws. 200+ pages (with
pics)
•
Cricket: 42 laws, 50 pages (no pics)
•
MLB Baseball: 10 rules, 130 pages (no
pics)

38. PRINCIPLES
"They embrace the true principles of the
game, with the greatest simplicity"
— (E. C. Morley, F.A. Hon. Sec. 1863)

39. …A FRAMEWORK
Guidelines goals and principles that have
been clarified through practice and
adaptation since 1863

40. WHAT ABOUT AGILE?
The Scrum Guide
• 16 pages (no pics)
• Subtitled “The rules of the game”:
• 3 roles, 5 events, 3 artifacts.

41. WHAT ABOUT AGILE?
The agile manifesto
• 4 items
• 12 principles

42. COCKBURN’S SWAMP GAME
“a competition in which each team must
build something somewhere in a swamp”
They don’t:
•
know what they have to build
•
know where they have to build it
•
have a map of the swamp

43. UNDERSTANDING
YOUR USERS

44. DOES THIS SOUND FAMILIAR?
“Customer collaboration” over contract
negotiation”

45. KNOWING YOUR CUSTOMER
“only 21% (of companies) agreed with the
statement, “Employees across the
company share a vivid image of target
customers.”
Bruce Temkin!
Mapping The Customer Journey!
For Forrester Research!

46. MORE “SAD TROMBONE”
“That leaves nearly eight out of 10
companies making decisions based on
something other than customer needs.”

47. WHAT CAN BE DONE?
“User Experience” techniques are great.
•
Personas
•
Customer Journey Mapping
•
Collaborative “Design Studios”
•
Going to visit your customers!!!

48. USER STORY MAPPING

49. “Use only that which
works, and take it from
any place you can find
Text
it.”
http://www.flickr.com/photos/jameshandlon/5893022361/
As quoted in Bruce Lee : Fighting Spirit (1994) by Bruce Thomas (1994), p.44

50. THE OATH OF NON-ALLEGIANCE
“I promise not to exclude from
consideration any idea based on its source,
but to consider ideas across schools and
heritages in order to find the ones that best
suit the current situation.”
http://alistair.cockburn.us/Oath+of+Non-Allegiance

51. DESIGN THINKING
and Service Design
Conducting user research.
Erin Sanders - Frog Design!
In Smashing Magazine

52. LEAN
Toyota
•
Healthcare
•
Education
•
Construction
•
Startups
•
UX
•
Change

53. SO…WHAT’S ALL THIS ACHIEVE?
•
We make something that our customers
need
•
We are fulfilled in our professional lives
•
Our company fulfils its mandate

54. by masochismtango on flickr
ALL THE KITTENS
ARE HAPPY

55. THE VACATION GAME
Vis, Croatia by Ed

56. THE VACATION GAME
GOALS:
•
To give you a better understanding of
the other people in the room.
•
To give you a chance to talk to each
other
•
To get you moving

57. THE VACATION GAME
Mechanics 1:
•
Find someone you don’t know.
•
Have a discussion about where you are both
going to go on holiday together.
•
You must mutually agree on a destination
within 2 minutes.

58. THE VACATION GAME
Mechanics 2:
•
Find another group and discuss your choice
and the reasons why.
•
All four of you must agree on a destination
within 2 minutes where all of you are going
to go together.

59. THE VACATION GAME
Mechanics 3:
•
Repeat until…

60. THANK YOU :)
ed.wong@tabar.com.au
tabar.com.au
@littlehelper
projectslittlehelper.com