5. Xobni, Dropbox – VC-backed startups in SF Both reached 2 million users in 2 years 2 ,000,000 0 - Xobni, Dropbox — поддержанныевенчурным капиталомстартапыизСан-Франциско - Обадостигли 2 млн. Пользователейза 2 года
Xobni analytics -> prototype stage.Segway example -> millions spent on launch; best investors in the worldCould have realized much earlier that the problem wasn’t the technology, it’s that you look like a douche while ridingGoal is not to never fail, it’s to fail as early as possible
So shipping code was out of the question – bad experience tell all friendsYC app – ship in 8 wks vs 18 mosPrototype worked; video could show product in best light; get much of the same feedback as if we shipped working code
Video created fans; capture that interestEarly adopters more forgiving
Building product for ourselves; where would we look for something like Dropbox?
Google Wave
AardvarkexmapleReddit users faking comments to avoid ghost town feeling
Always lose feature comparisons
One invariant of our installer
One invariant of our installer
“I don’t mean to imply that you want to gamble your VC dollars..”
Engagement: email people who haven’t used certain features, etc. Active user versus registered user.
What kind of markets tend to be dominated by DIDO marketing?
