More Related Content Similar to Metrics. Driven. Design. (Developer Conference Hamburg 2012) (20) Metrics. Driven. Design. (Developer Conference Hamburg 2012)11. 500.000
0
1.000.000
1.500.000
2.000.000
2.500.000
2010
W16
2010
W19
2010
W22
2010
W25
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W28
2010
W31
2010
W34
2010
W37
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W40
2010
W43
2010
W46
2010
W49
2010
W52
2011
W03
DAU Monster World
2011
W06
2011
W09
2011
W12
2011
W15
2011
W18
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W21
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W24
2011
W27
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W30
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2012
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15. Retention
Tutorial Steps
New Users last 24 hours 20.000
Step 1 - Loading begins 100%
Step 2 - Loading complete 85%
Step - 3 70%
Step - 4 68%
Step - 5 66%
Step - 6 50%
Level 2 reached 48%
Step - 7 46%
Step - 8 44%
19. ~2%
~ 12 %
~ 10 % ~3%
40. Day 1 Retention
Tutorial Steps
New Users last 24 hours 20.000
Step 1 - Loading begins 100%
Step 2 - Loading complete 85%
Step - 3 70%
Step - 4 68%
Step - 5 66%
Step - 6 50%
Level 2 reached 48%
Step - 7 46%
Step - 8 44%
41. Is it for me?
Tutorial Steps
New Users last 24 hours 20.000
Step 1 - Loading begins 100%
Step 2 - Loading complete 85%
Step - 3 70%
Step - 4 68%
Step - 5 66%
Step - 6 50%
Level 2 reached 48%
Step - 7 46%
Step - 8 44%
43. Do I get it?
Tutorial Steps
New Users last 24 hours 20.000
Step 1 - Loading begins 100%
Step 2 - Loading complete 85%
Step - 3 70%
Step - 4 68%
Step - 5 66%
Step - 6 50%
Level 2 reached 48%
Step - 7 46%
Step - 8 44%
47. Further, even further
Tutorial Steps
New Users last 24 hours 20.000
Step 1 - Loading begins 100%
Step 2 - Loading complete 85%
Step - 3 70%
Step - 4 68%
Step - 5 66%
Step - 6 50%
Level 2 reached 48%
Step - 7 46%
Step - 8 44%
48. Growth Time
7 day ret
3 day ret
1 day ret
Reached lvl 4
3 min
Reached lvl 3
5 min
0% 10% 20% 30% 40% 50% 60%
52. What's next?
Tutorial Steps
New Users last 24 hours 20.000
Step 1 - Loading begins 100%
Step 2 - Loading complete 85%
Step - 3 70%
Step - 4 68%
Step - 5 66%
Step - 6 50%
Level 2 reached 48%
Step - 7 50%
Step - 8 48%
62. 0
50.000
100.000
150.000
200.000
250.000
'2010-09-13'
'2010-09-14'
'2010-09-15'
'2010-09-16'
'2010-09-17'
'2010-09-18' Launch
'2010-09-19'
'2010-09-20'
'2010-09-21'
'2010-09-22'
Post responses
'2010-09-23'
'2010-09-24'
'2010-09-25'
'2010-09-26'
'2010-09-27'
'2010-09-28'
'2010-09-29'
'2010-09-30'
'2010-10-01'
'2010-10-02'
2nd
Toy
'2010-10-03'
'2010-10-04'
'2010-10-05'
'2010-10-06'
'2010-10-07'
'2010-10-08'
'2010-10-09'
'2010-10-10'
'2010-10-11'
'2010-10-12'
'2010-10-13'
'2010-10-14'
'2010-10-15'
'2010-10-16'
'2010-10-17'
'2010-10-18'
'2010-10-19'
'2010-10-20'
65. 0
5.000
10.000
15.000
20.000
25.000
30.000
8/30/2011
9/6/2011
9/13/2011
9/20/2011
9/27/2011
10/4/2011
10/11/2011
10/18/2011
10/25/2011
11/1/2011
11/8/2011
11/15/2011
11/22/2011
Users without missions
12/28/2011
1/4/2012
1/11/2012
1/18/2012
1/25/2012
2/1/2012
2/8/2012
2/15/2012
2/22/2012
2/29/2012
3/7/2012
3/14/2012
3/21/2012
3/28/2012
4/4/2012
4/11/2012
4/18/2012
90. Compare results
7 day ret
3 day ret
1 day ret
Reached lvl 4
3 min
Reached lvl 3
5 min
0% 10% 20% 30% 40% 50% 60%