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Secrets to Social Game Success
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Secrets to Social Game Success
Sebastian Nußbaum
(Senior Product Manager)
2. About wooga
Founded January 2009
Funding: Founders, Balderton Capital,
Holtzbrinck Ventures Tenaya, Highland
Capital (total of $32m+)
International team of 110
from 20 countries in Berlin
Key stats
6 games on Facebook; 41 million
monthly active users
Biggest european social game Sebastian Nußbaum
developer / #3 on FB Lead Product
Happy Hospital
Only 10%of users from advertising Unannounced game
70% of users are female (age 20-60)
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23. Usability testing
• Do user testing as EARLY as possible
• Test with the right profiles
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24. Usability testing
• Do user testing as EARLY as possible
• Test with the right profiles
• Only 3-5 users are needed to find the
major usability issues
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