How Google Tag Manager can save your seo ? - Talk for Brighton SEO 2017

•

7 likes•8,108 views

Google Tag Manager is a great tool for tracking but do you know you can also use it to hack your way into some great SEO optimisation ?

Internet

Sébastien Monnier
Woptimo
Woptimo and Influenzzz founder
Nubo Digital network member
@smonnier
http://www.slideshare.net/woptimoslides
Influenzzz

Warning :
This is not SEO best practice.
This is a (dirty) hack.

Common SEO roadblock
and how to get around
3 Examples

I cannot change my title and
description

Wait a few hours / days...
and you’re done !

And YES, you can rank with
dynamically added keywords.

Tips:
Extract data/content from HTML
and dynamically insert

Product on sale
Criteria on search results
Stock in real time

Faceted navigation is out of
control !!!

Just Add
nofollow
canonical
noindex...
Dynamically through JS

Send for every page
Canonical
Hreflang
H1
Meta Robots

GA data is User-based data
No visit = no data

A crawler will check all pages it
finds.
but may miss landing pages...

Thank you
Slides available here
wopti.fr/brighton2017

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