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Using social media for business development


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Presentation to Allied Members of the Hospital Council of Western Pennsylvania

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Using social media for business development

  1. 1. Business Development With Social Media For the Allied Business Members Of the Hospital Council of Western Pennsylvania Paul Furiga WordWrite Communications • May 13, 2010
  2. 2. Where we’re going today <ul><li>An overview of social media </li></ul><ul><li>Which social media are right for your role? </li></ul><ul><li>How to get started with the right social media </li></ul><ul><li>Making social media part of your ongoing business development </li></ul><ul><li>A &quot;to do&quot; list that you can use the moment you return to the office. </li></ul>
  3. 3. Social media: Why should I care ?
  4. 4. Social media: Why I should care <ul><li>Equalman Social Media Revolution video </li></ul>
  5. 5. Our road map for today <ul><li>Your social media strategy should be about your “story” — what’s right for you and your organization will be different than for the person next to you </li></ul><ul><li>Figure out where you’re going then get started </li></ul><ul><li>It’s about driving business results </li></ul>
  6. 6. Social Media: The routes to success <ul><li>The “Big Three”: </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><li>Specialized sites: </li></ul><ul><ul><li>Kiva </li></ul></ul><ul><ul><li>Linked In </li></ul></ul><ul><ul><li>Ning </li></ul></ul><ul><li>i </li></ul><ul><ul><li>Customer loyalty </li></ul></ul><ul><ul><li>Real-time information </li></ul></ul><ul><ul><li>Seeing is believing </li></ul></ul><ul><li>: d sites: </li></ul><ul><ul><li>Online giving </li></ul></ul><ul><ul><li>Sales! </li></ul></ul><ul><ul><li>Specialized interests </li></ul></ul>
  7. 7. Sales? Did you say sales? Let’s focus on Linked In <ul><li>Based on the allied membership </li></ul><ul><li>Based on who you’re trying to reach </li></ul><ul><li>Because it’s about business development </li></ul>
  8. 8. Let’s go to the numbers <ul><li>Who’s on Linked In: </li></ul><ul><ul><li>65 million members (a new one each second) </li></ul></ul><ul><ul><li>College Grad/Post Grad: 80.1% </li></ul></ul><ul><li>What do they do? </li></ul><ul><ul><li>Business Decision Maker: 49% </li></ul></ul><ul><ul><li>Most popular job categories: </li></ul></ul><ul><ul><ul><li>C-Level Executives 7.8% </li></ul></ul></ul><ul><ul><ul><li>EVP/SVP 6.5% </li></ul></ul></ul><ul><ul><ul><li>Senior Management 14.1% </li></ul></ul></ul><ul><ul><ul><li>Middle Management 18.2% </li></ul></ul></ul><ul><ul><ul><li>Source: Linked In </li></ul></ul></ul>
  9. 9. OK, but how do I make Linked In work for me? <ul><li>It’s “Facebook for grown-ups” — FORTUNE magazine </li></ul><ul><li>Ideal for seeing “who knows who” </li></ul><ul><li>Reveals the relationship patterns that lead to complex sales </li></ul><ul><li>Directly generates opportunities via: </li></ul><ul><ul><li>Connections </li></ul></ul><ul><ul><li>Referrals </li></ul></ul><ul><ul><li>Expertise/search results </li></ul></ul>
  10. 10. How to get started: <ul><li>Create/improve your profile </li></ul><ul><li>Make/add connections </li></ul><ul><li>Get/give recommendations </li></ul><ul><li>Create/join groups </li></ul><ul><li>Remember: “Give to get” </li></ul>
  11. 11. Tips and tricks: WRONG! <ul><li>An incomplete profile </li></ul><ul><li>No profile photo, or one that doesn't show your face </li></ul><ul><li>No website, blog, or Twitter links </li></ul><ul><li>Profiles that are kept private or choose not to outline the person's name </li></ul><ul><li>No Connections and Recommendations </li></ul><ul><li>Obvious lack of interactivity on LinkedIn </li></ul><ul><li>No LinkedIn groups or use of LinkedIn Applications </li></ul><ul><li>No Contact Settings or Personal Information </li></ul>
  12. 12. Tips and tricks: Better <ul><li>A complete profile </li></ul><ul><li>My profile photo looks like me! </li></ul><ul><li>Website, blog, and Twitter links </li></ul><ul><li>Notice my profile has my name AND e-mail so that shows even in short search results </li></ul><ul><li>660 Connections and 40 Recommendations </li></ul><ul><li>Notice my Linked In activity </li></ul><ul><li>30 LinkedIn groups and Slideshare, my blog, Twitter and Trip It applications </li></ul><ul><li>Contact Settings and Personal Information (not shown in this slide) </li></ul>
  13. 13. Example: Group Allow sharing of common interests Helps build new connections Establishes your credibility Makes it easier for connections to refer and/or work with you.
  14. 14. Example: Questions & Answers <ul><li>Enables you to share expertise </li></ul><ul><li>Good answers earn points that push you higher in search results </li></ul><ul><li>That generates leads </li></ul>
  15. 15. Example: Applications/Activity <ul><li>Applications create additional activity on your Linked In profile </li></ul><ul><li>That builds credibility, expertise, search ranking </li></ul><ul><li>They show who you are and build your brand </li></ul><ul><li>They create connections, referrals, leads </li></ul>
  16. 16. Your Linked In to-do list: <ul><ul><li>Build up your profile </li></ul></ul><ul><ul><li>Make connections </li></ul></ul><ul><ul><li>Get (and give) recommendations </li></ul></ul><ul><ul><li>Join (and form) groups </li></ul></ul><ul><ul><li>Participate (give to get) </li></ul></ul><ul><ul><li>Develop the relationships that lead to business </li></ul></ul>
  17. 17. Your Linked In bonus: <ul><ul><li>Join our group! </li></ul></ul><ul><ul><li>Make Linked In part of your involvement in the council </li></ul></ul>
  18. 18. Thank you! Questions? <ul><li>Linked In: </li></ul><ul><li> </li></ul><ul><li>Twitter: </li></ul><ul><li>@paulfuriga / @wordwritepr </li></ul><ul><li>Online: </li></ul><ul><li> </li></ul><ul><li> </li></ul>