Imagine that you had a car that only had two speeds - reverse, and low. Wouldn't that be frustrating? You'd probably be able to go faster backwards than you could forwards. Yet this is the scene that most businesses have. Because people aren't taught the system which runs businesses. I should know. I've been hard at entrepreneuring for some 15 years now, and only in the last two have been able to fire my last boss and get some real freedom into my life. However, the 16-hour days haven't quit. It was finally this year, in the last couple of months, that the last piece of the puzzle fell into place. I can tell by the amount of hype by marketers to exclusively use "social media" and "search engines" that most people out there also have no clue. And that noise has only gotten worse over the years. I don't have all the answers to everything. My own scene has been to keep throwing things into the fan as tests, then see what stuck to the wall behind as a result. What I've found out what works out of "conventional wisdom" averages out to be 95% BS and 5% truly workable. The tool I've found as most useful is to look for systems. Natural systems. Things that work despite pandering politicians or celebrity endorsements or ads on the mainscream media channels. Systems work throughout recorded history, through legends, through current times and enable you to envision a brighter, more prosperous future. The Entrepreneur System This tends to explain how all businesses get started and why they fail. But you are going to have to test this for yourself and not rely on what I tell you. Sorry. Just the way life is. 1. Understanding Success as a subject. 2. Understanding how to persuade others. 3. Being able to produce something valuable. 4. Promoting your product or service. Let's use what we know about indie authors and self-publishing...

1. How to Shift into
Online Business Gears
You Probably Don't Know
Exist
by Robert C. Worstell

2. Shift Into These Missing Business Gears - 2
Imagine that you had a car that only had two speeds
- reverse, and low. Wouldn't that be frustrating? You'd
probably be able to go faster backwards than you could
forwards.
Yet this is the scene that most businesses have.
Because people aren't taught the system which runs
businesses. I should know. I've been hard at entrepreneuring
for some 15 years now, and only in the last two have been
able to fire my last boss and get some real freedom into my
life. (However, the 16-hour days haven't quit.)
It was finally this year, in the last couple of months, that the
last piece of the puzzle fell into place.
I can tell by the amount of hype by marketers to exclusively
use "social media" and "search engines" that most people out
there also have no clue. And that noise has only gotten worse
over the years.
I don't have all the answers to everything. My own scene has
been to keep throwing things into the fan as tests, then see
what stuck to the wall behind as a result.
What I've found out what works out of "conventional
wisdom" averages out to be 95% BS and 5% truly workable.
The tool I've found as most useful is to look for systems.
Natural systems. Things that work despite pandering
politicians or celebrity endorsements or ads on the
mainscream media channels.
Systems work throughout recorded history, through legends,
through current times and enable you to envision a brighter,
more prosperous future.
Listen Here: http://livesensical.com/go/biz-gears/

3. Shift Into These Missing Business Gears - 3
The Entrepreneur System
This tends to explain how all businesses get started and why
they fail. But you are going to have to test this for yourself
and not rely on what I tell you. Sorry. Just the way life is.
1. Understanding Success as a subject.
2. Understanding how to persuade others.
3. Being able to produce something valuable.
4. Promoting your product or service.
Let's use what we know about indie authors and self-
publishing.
The reason most authors keep their day jobs is just those
points above. It's not just writing books and putting them up
on Kindle at a low price. If you don't understand what
success is and how to get it, you'll never learn how to set and
achieve goals (only 2% do.) Not knowing how to persuade
others means that your description for that book will never
get people to buy it. How to produce something valuable is a
lot more than writing a single book and hoping. Promoting
your book is also much more than sending out some tweets.
Before any author (or any entrepreneur) can really
succeed, they need to know what success is. The most
common and most useful way to learn this is to study books
that were written by people who studied others who were
successful. Chief among these were Abraham Maslow, Dale
Carnegie, and Napoleon Hill. Earl Nightingale, Steven
Covey, and more recently, Tony Robbins have been more
modern-day examples.
You study successful people who studied success, and then
Listen Here: http://livesensical.com/go/biz-gears/

4. Shift Into These Missing Business Gears - 4
distill what they considered was important. From this, you
create your own success model to follow.
The second point after this is to be able to persuade
others. Most of those above were known for their own
ability to get people to act in their own best interests. While
you can also note that through history, there have been a lot
of people who influenced others to do bad things, the bulk of
humanity has always been working to improve their
conditions and those of people around them.
This is all "Golden Rule" stuff, which is also known as Cause
and Effect. You can test this yourself. Go around and frown
for a day at your job and to everyone you meet. You'll make
people grouchy around you and they'll also leave you alone.
Now, go around and honestly smile at everyone. They'll want
to start conversations, and you'll find all sorts of happiness
in your and their lives.
This is the core of Carnegie's "How to Win Friends and
Influence People."
The next study to take up is that of the better copywriters.
Also Robert Cialdini's book "Influence." All these
copywriters agree: what works is to really just build on
humankind's natural habits. As a species, we really haven't
evolved much in our 10,000 years of recorded history. The
core desires and motivations are still there. And that is
probably why ancient texts like the Bible are still selling so
well these modern days. Good copywriters can demand and
get paid whatever they want, once they master the old texts
which laid all this out in the 1920's.
Third is to know your production model and hone it
to a polished, sharp edge.
Listen Here: http://livesensical.com/go/biz-gears/

5. Shift Into These Missing Business Gears - 5
In Content Inc, Joe Pulizzi laid out the 6 simple points each
of the many businesses he had studied all had in common
where they succeeded. And those points (plus the one of
setting goals and making them, covered earlier in that book)
are the exact steps any author-publisher needs to take to
build a truly working system and regular excess passive
income.
It would be just as true if you were manufacturing cars, or
buying and selling stock. You have to know your market and
how it works, what it wants and how to get it to them. You
also have to know how to deliver far more value than is
expected. You have to go the second mile - and do this
consistently for years and years.
You have to develop production habits that will see you
through the rough times into the good ones, over and over.
You have to build a body of work. There are very few one-
shot wonders that had a great life after that single success.
(Look up some Motown artists as examples.)
Fourth is Promotion.
This isn't running advertisements. Currently, that has been
made into a very bastardized version of the principle we are
going to talk about. Once you see how simple it is, then you'll
see how to run ethical promotion.
For our use, although there are ways to run ethical
advertising, especially via Facebook (currently - until they
change it again) we won't mention ads as a term because the
majority of what's out there builds dis-trust. People have
trained themselves to purposely not look at ads, all in
addition to their browser-installed adblockers.
The principle of effective promotion is this:
Listen Here: http://livesensical.com/go/biz-gears/

6. Shift Into These Missing Business Gears - 6
"Ask to get in front of other people’s audience and
give then additional choices that they’ll appreciate."
Related to that is to get that host to recommend you to their
audience.
In chasing down the success of some of the top 6-figure
authors, you'll see they were showing up on other people's
popular podcasts in order to pitch their books. Amanda
Hocking was commenting on the popular book blogger sites,
who then reviewed her books to their own following. Wayne
Dyer showed up on the Johnnie Carson show and got a huge
boost for his first book, just like various comedians that got
their start there. The Ed Sullivan show launched many
careers on it's own, as did American Idol, the Voice, and
other talent competition shows.
How this differs from "normal" or "conventional" advertising
is that people are willingly tuning in to find new
entertainment, education, or inspiration. They've asked you
to come into their homes.
On TV these days, you are trying to understand what is
happening in the 15 or 20 minutes between interruptions,
(some of which go on for 5 minutes in 30-second spots.)
There is no continuity in these ads, except perhaps in how
stupid they think we are.
It's no wonder advertising is hated and despised. They don't
ask, they don't give choice, they don't give value.
The reverse happens when you're a guest on a podcast,
where you find out about the host and what type of
information his audience is looking for. Then you deliver far
more than was asked for. Similarly, guest blogging is writing
articles for that audience which they really appreciate as you
Listen Here: http://livesensical.com/go/biz-gears/

7. Shift Into These Missing Business Gears - 7
custom-tweak that article based on what they expect to see.
Meanwhile, your article is then tweaked by the site editors to
make sure it's a good fit for that audience.
That is the key to promotion these days. Ask, be accepted,
deliver value.
And that is why advertising has high fail rates and "content
marketing" is replacing it. Meanwhile, selling ads is a
convenient addiction for any platform that has to show a
profit to its investors. Ask Facebook, ask Google, ask Twitter,
ask Instagram. All social media is embracing ads and
limiting organic reach - you can't inform your followers
unless you pay.
Why These Four Points Work.
Because it's a system, not another listicle to
memorize. Not another fancy acronym.
These four points interact with each other to improve your
results.
• The more you hone your personal success system, the
better your esteem and higher your self-confidence
will be.
• The more you refine your ability to persuade others,
the more people you will attract and interest and
enable to act on your offers.
• This then leads to delivering a valuable product,
whether it is a physical object or service, or a virtual
product such as an online course, or ebook or other
content. The better you refine this offer, the more
exchange you'll be receiving. This means more
income.
Listen Here: http://livesensical.com/go/biz-gears/

8. Shift Into These Missing Business Gears - 8
• But people never find the better mousetrap until you
can routinely get in front of interested audiences to
tell them. As you do, you build your own audience.
Because of your own self-confidence and certainty,
your own persuasion and empathy, your own high-
quality delivery of valuable materials and services.
Test this all out for yourself. All of it. Don't believe anything
I say - unless and until you've found it to work for you
personally.
In my opinion, the amount of your success and income
depend on it.
If you have better ideas or examples, leave a comment below
the show notes. Or drop me an email.
Thanks again for listening.
See you next time.
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Listen Here: http://livesensical.com/go/biz-gears/